Richard Read, Reporter

Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in marketing and development, he's particularly interested in branding, public relations, and new media, as well as pop culture and, of course, cars. He's written for Gawker, Fodors, and other outlets, both on the web and in print. In his spare time, Richard is a marketing consultant, with a focus on small companies and nonprofits. Born in Laurel, Mississippi, he holds degrees from Millsaps College, Tulane University, and the University of New Orleans. He lives in New Orleans, Louisiana.

Articles

Tesla and GM running neck-and-neck to be the most highly valued automaker in America
Tesla and GM running neck-and-neck to be the most highly valued automaker in America

April 2017 was such a simpler time. Philanderer Robert Bentley was moving out of the Alabama governor's mansion. Freshly approved Supreme Court justice Neil Gorsuch was moving into his new digs. And supermodels everywhere believed that Fyre Festival would be a glorious frolic in the sun instead of...Read More»

2017 Ford Fusion
Ford recalls 2017 Ford Edge, Fusion, and Lincoln MKZ

Ford has issued a recall for nearly 6,000 Ford Edge, Ford Fusion, and Lincoln MKZ vehicles from the 2017 model year. The majority of those vehicles are registered in the U.S. The recall is limited to vehicles with 2.0-liter gasoline engines and 6F35 transmissions. Ford says that the studs on the...Read More»

Inflated airbag
Takata recall to grow by 2.8 million Ford, Mazda, Nissan vehicles

The National Highway Traffic Safety Administration says that over 2.8 million fatally flawed airbag inflators need to be added to the already-massive Takata recall. The vast majority of the devices are found in vehicles registered in the U.S. The news comes just hours after Honda confirmed an 11th...Read More»

Waymo trains self-driving cars to identify emergency vehicles
Waymo's next trick for self-driving cars? Identifying emergency vehicles

Waymo may be winning the race to build fully autonomous cars (at least by some estimates), but it still has a long way to go before those vehicles can roll themselves into showrooms. Among the more challenging tricks that self-driving cars have to master next is recognizing emergency vehicles and...Read More»

At the groundbreaking for Faraday Future's production facility in North Las Vegas (April 13, 2016)
Following asset freeze, Faraday Future postpones Nevada plant indefinitely

Last week, we wrote (again) about Faraday Future and its ongoing cash struggles. As if things weren't bad enough for the Chinese start-up, the situation has been worsened by the Chinese government, which recently froze $2.5 billion in assets held by founder Jia Yueting, his wife, and subsidiaries...Read More»

2001 Honda Accord
Honda confirms 11th Takata airbag-related death, renews warning to owners of older models

Honda has just issued a statement about another fatality related to a Takata airbag inflator. This is the eleventh confirmed death in a Honda vehicle that's been linked to the fatally flawed devices. The incident occurred in Hialeah, Florida on June 18, 2016 and involved a 2001 Honda Accord...Read More»

Waymo self-driving prototype
Waymo drops 3 out of 4 patent claims against Uber

If you read that headline and thought that Uber might be off the hook for making use of information stolen from Waymo/Google, think again. It's true that the autonomous car start-up has dropped 75 percent of its patent claims in the increasingly messy court battle. The suit has centered on...Read More»

Martin Winterkorn
Uh-oh: Volkswagen bosses learned about Dieselgate weeks before investors

In the U.S., much of the drama surrounding the Volkswagen Dieselgate scandal has begun dying down. In Germany, however, the probe into Volkswagen's misdeeds is going full tilt, and reports indicate that investigators are now focused on a damning bit of evidence involving the company's top brass...Read More»

2017 Tesla Model X
Report: The electric car revolution will happen faster than expected

Much of today's auto world is obsessed with a very important question: when will electric cars really take off? A new report from Bloomberg New Energy Finance has an answer: sooner than anyone thinks. BNEF closely tracks electrification trends among today's automakers. In 2016, the firm predicted...Read More»

Eiffel Tower in Paris, France (photo by Rijin, via Wikimedia Commons)
France will say au revoir to gas and diesel vehicles by 2040

Last summer, Paris banned older cars from its city center in an effort to reduce pollution. Now, France has gone several steps further, announcing plans to ban the sale of gas and diesel vehicles in the country by the year 2040. The announcement came from France's Environmental Minister, Nicolas...Read More»

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