Richard Read, Reporter

Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in marketing and development, he's particularly interested in branding, public relations, and new media, as well as pop culture and, of course, cars. He's written for Gawker, Fodors, and other outlets, both on the web and in print. In his spare time, Richard is a marketing consultant, with a focus on small companies and nonprofits. Born in Laurel, Mississippi, he holds degrees from Millsaps College, Tulane University, and the University of New Orleans. He lives in New Orleans, Louisiana.

Articles

EU investigates whether Audi, BMW, Mercedes-Benz, Porsche, VW colluded on diesels
EU investigates whether Audi, BMW, Mercedes-Benz, Porsche, VW colluded on diesels

Many people assume that the upcoming movie about Volkswagen's Dieselgate fiasco will look a lot like Wall Street or The Insider: a tale of corporate greed run amok. If European investigators are proven right, though, the film could be more like The Matrix, because the plot is heading deeper and...Read More»

Porsche Panamera Diesel
Porsche may stop making diesels (but Audi is doubling down)

The four horsemen of the Diesel Apocalypse are saddling up. The signs are everywhere: Studies show that diesel emissions are responsible for tens of thousands of deaths each year; Automakers and suppliers the world over are being sued for not complying with clean-air laws; and, Many countries are...Read More»

2017 Ford F-150
Ford expands recall of 2015-2017 Ford F-Series pickups over door latch issue

Back in May, Ford recalled select Ford F-150, F-250, and F-550 vehicles from the 2017 model year to fix a problem caused by certain aftermarket door handle covers sold by Ford dealers. All told, that recall affected 551 vehicles, 247 of which were registered in the U.S. This morning, the National...Read More»

US Air Force airmen install a fence along the US-Mexico border east of San Luis, AZ
Automakers rally to kill proposed border tax

During the run-up to the 2016 U.S. presidential election, then-candidate Donald Trump made a lot of promises to voters--chief among them, vows to repeal the Affordable Care Act and to penalize companies that manufactured goods for the American market outside the U.S. This hasn't been a great week...Read More»

2016 Honda Accord Sedan
2013-2016 Honda Accord recalled to fix battery glitch

Honda is recalling nearly 1.15 million Accord vehicles from the 2013, 2014, 2015, and 2016 model years. A bulletin posted by the National Highway Traffic Safety Administration says that some of those vehicles could be at risk of catching fire. The Accord's problem is rooted in the case for the...Read More»

Lucid Air
Start-up electric car company Lucid Motors is looking for buyers: is it Faraday Future 2.0?

Start-ups have it rough. They've got to have stellar ideas, carry out loads of market research, design sexy prototypes, and schmooze their little tuchuses off to win money from venture capitalists. It's doubly hard to be a start-up in the complicated world of automobiles, and one of the newest kids...Read More»

OPEC's electric vehicle forecast for 2040 (via Bloomberg New Energy Finance)
OPEC thinks the electric car revolution is upon us, too

A couple of weeks ago, we wrote about a new report from Bloomberg New Energy Finance, which suggested that the electric car revolution may happen far more quickly than anyone expects. In 2016, BNEF's team of analysts thought that by 2040, 35 percent of the world's new cars would run on electricity...Read More»

2017 Ford Fusion V6 Sport
Wall, schmall: Ford Fusions arrive from Mexico with $1 million of marijuana

With all the talk of healthcare bills and tax reform battles in Congress, Americans might've forgotten about another of Donald Trump's pet projects: a border wall with Mexico. Last week, however, the president revisited that topic, declaring that he wants the wall to be transparent so that U.S...Read More»

2014 Jeep Grand Cherokee SRT
1.3 million Chrysler, Dodge, Jeep vehicles recalled for alternator failure, sudden airbag deployment

This morning, the National Highway Traffic Safety Administration published two recalls from Fiat Chrysler Automobiles. Together, the recalls affect more than 1.3 million Chrysler, Dodge, and Jeep vehicles worldwide, including over 805,000 vehicles registered in the U.S. RECALL #1: 2011-2014...Read More»

2016 Hot Wheels report from the National Insurance Crime Bureau
The 10 most-stolen vehicles in the U.S. are...

Every summer, the National Insurance Crime Bureau publishes a list of the most-stolen vehicles in America for the previous calendar year. This summer is no exception. As in previous years, the NICB compiled its list by gathering data submitted by law enforcement agencies to the Federal Bureau of...Read More»

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