Richard Read, Reporter

Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in marketing and development, he's particularly interested in branding, public relations, and new media, as well as pop culture and, of course, cars. He's written for Gawker, Fodors, and other outlets, both on the web and in print. In his spare time, Richard is a marketing consultant, with a focus on small companies and nonprofits. Born in Laurel, Mississippi, he holds degrees from Millsaps College, Tulane University, and the University of New Orleans. He lives in New Orleans, Louisiana.

Articles

Another shipment of Fords arrive from Mexico packed with marijuana
Another shipment of Fords arrive from Mexico packed with marijuana

Earlier this month, a dealership in Youngstown, Ohio received a shipment of Ford Fusions from the Ford plant in Hermosillo, Mexico. The cars came with all the features you'd expect to find on modern vehicles, with one major exception: instead of spare tires, they carried tire-shaped bundles of...Read More»

Volkswagen TDI 'clean diesel' television ad screencap
EPA approves fix for 326,000 VW diesels, but will owners take it?

If you live in the U.S. and you own one of the 475,000 or so 2.0-liter Audi or VW diesels affected by the Volkswagen Dieselgate scandal, we have good news and bad news. Since it's Friday, we'll start with the good news: your car can probably be fixed. The Environmental Protection Agency and the...Read More»

2015 Ford Escape
2014 Ford F-150, 2014-15 Ford Escape, 2015 Lincoln MKC recalled to fix seat and seatbelt flaws

Ford is recalling about 117,000 cars, crossovers, and vans in North America to address a problem with their seats and seatbelts. Nearly 95,000 of the affected vehicles are registered in the U.S. According to Ford, the recall stems from poorly manufactured bolts associated with the seats, seatbacks...Read More»

2017 Tesla Model S
Tesla Model S regains Consumer Reports' love while the Model X flounders

We can all sleep a little easier tonight: Tesla and Consumer Reports have kissed and made up. The relationship between the ratings magazine and the electric car company led by serial entrepreneur Elon Musk hit a rough patch in April, following Tesla's decision in the fall of 2016 to disable...Read More»

2011 Mazda CX-9
Mazda updates Takata recall for 2007-2011 Mazda6, CX-7, and CX-9

Mazda has updated a recall affecting 205,377 Mazda6, CX-7, and CX-9 vehicles made between the 2007 and 2011 model years. It's the latest development in the largest (and arguably, most confusing) recall in U.S. automotive history. The vehicles affected were technically recalled in May of 2016, along...Read More»

Mark Webber driving a 2016 Porsche 919 Hybrid in London
UK to outlaw gas and diesel vehicles by 2040

No fossil fuels, please--we're British. That's the message put out by the United Kingdom's Environment Minister, Michael Gove, earlier today. Speaking to BBC Radio, Gove said that the U.K. plans to outlaw the sale of vehicles that run solely on gas or diesel by the year 2040. Completely details of...Read More»

2014 Mercedes-Benz E250 BlueTec
Daimler will 'upgrade' 3 million Mercedes-Benz diesels in Europe (and maybe some in the U.S.)

The past couple of years haven't been kind to diesels or the companies that make them. Among the hardest hit have been German manufacturers like Volkswagen, which has coughed up over $22 billion in fines and fixes so far, with many more opportunities for payouts down the road. (That said, U.S...Read More»

2017 Dodge Challenger
2017 Dodge Challenger recalled to fix transmission glitch

Fiat Chrysler Automobiles is recalling the 2017 Dodge Challenger to address a problem with the car's transmission. A software glitch could allow owners to think their vehicle is in park when in fact, it's not. This isn't the first issue that FCA has had with shifters in recent years. An electronic...Read More»

2012 Nissan Versa Sedan
2007-2012 Versa Sedan and Hatchback recalled to replace Takata airbags: 515k vehicles affected

Earlier this month, the National Highway Traffic Safety Administration announced a 2.8 million-vehicle expansion of the already-massive Takata airbag recall. The bulk of the expansion affected Ford vehicles--something to which Ford now objects, as does Mazda. However, Nissan has said that it will...Read More»

Takata logo (photo by Flickr user jo.schz)
18th Takata death likely in Australia; Ford asks not to recall 2.5 million airbags deemed unsafe

Another death may be linked to Takata's fatally flawed airbags. An Australian motorist was killed after being hit in the neck by shrapnel from the airbag of his 2007 Honda CR-V. Honda has confirmed that the vehicle in question was part of the massive Takata recall. That recall currently affects...Read More»

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