Richard Read, Reporter

Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in marketing and development, he's particularly interested in branding, public relations, and new media, as well as pop culture and, of course, cars. He's written for Gawker, Fodors, and other outlets, both on the web and in print. In his spare time, Richard is a marketing consultant, with a focus on small companies and nonprofits. Born in Laurel, Mississippi, he holds degrees from Millsaps College, Tulane University, and the University of New Orleans. He lives in New Orleans, Louisiana.

Articles

New study of self-driving cars puts Google at the back of the pack
New study of self-driving cars puts Google at the back of the pack

Every few months, we learn a bit more about the state of self-driving cars and who's winning the race to bring them to market. Depending on the criteria being used, the rankings can shift pretty dramatically, as we can see in a new report from Germany's Cologne Institute for Economic Research. That...Read More»

2017 Ford F-150
Ford recalls 143,000 vehicles in U.S., including F-150, Mustang, Explorer, Focus, Taurus

This morning, Ford Motor Company issued four recalls affecting more than 143,000 late-model Ford vehicles, including the Mustang, Explorer, Focus, Taurus, and F-Series pickups. RECALL #1: 2015-17 Ford F-150 Crew Cab, 2017 F-250 and F-350 Super Duty Crew Cab UNITS AFFECTED: 141,340, including...Read More»

Honda associates go door-to-door to reach owners of vehicles with recalled Takata airbag inflators
Honda wants you to get your Takata airbag inflator replaced NOW

For years, car owners have driven to dealerships to have their fatally flawed Takata airbag inflators replaced. But despite the headlines, news stories, and repeated announcements about the biggest recall in automotive history, some people haven't listened. Honda, for one, has had just about enough...Read More»

The flag of Denmark
Great news: Denmark is cutting the tax rate on new cars to 100 percent

Maybe you've just graduated from college and you're looking for a Scandinavian adventure. Maybe you're having a mid-life crisis and you want to shake things up a bit. In either case, you might've asked yourself: should I move to Denmark? If so, and if the answer to that question was a resounding...Read More»

Ford and Domino's deliver pizzas with self driving vehicles
SkyNet turns 20 today, and pizza delivery drivers are being replaced by self-driving cars

In the Terminator movie franchise, the ruthless, human-slaughtering artificial intelligence software known as SkyNet became self-aware on August 29, 1997. Here in the real world, 20 years later, the earth isn't a debris-strewn battlefield (yet), but make no mistake: AI has evolved, and it's serving...Read More»

2016 Volkswagen CC
Volkswagen CC, Passat, Passat Wagon recalled for stalling risk: 281,000 vehicles affected

Volkswagen is recalling a decade's worth of CC, Passat, and Passat Wagon models to fix a problem with their fuel pumps. Nearly 281,000 cars made between model years 2006 and 2016 will need to be taken in for repairs. The faulty fuel pump was manufactured in Germany by Kendrion Kuhnke Automotive...Read More»

2018 Volkswagen Atlas
Fiat Chrysler and Volkswagen may partner after all--on an SUV

Everyone knows that Fiat Chrysler's CEO, Sergio Marchionne, has the urge to merge--or maybe even sell off one of FCA's best-performing brands. Everyone also knows that Volkswagen's mass-market VW brand is struggling in the U.S.--not just because of Dieselgate, but also because the company offers...Read More»

Jeep Yuntu concept, 2017 Shanghai auto show    [photo: Ronan Glon]
Would the U.S. really let Fiat Chrysler sell Jeep to Great Wall?

A week ago, we learned that Chinese automaker Great Wall is very, very interested in purchasing Jeep from Fiat Chrysler Automobiles. If Great Wall were to make a formal offer, there are perfectly good reasons that FCA might accept it (e.g. moolah) or reject it (e.g. more moolah from another...Read More»

2011 Volkswagen Golf TDI
Diesel deathwatch: No one wants diesels in Germany, either

Germans have had a long, lusty love affair with diesels. While motorists in some parts of the world have largely ignored diesel vehicles (looking at you, America), in Germany, consumers have snapped them up as quickly as homegrown companies like BMW and Mercedes-Benz could turn them out. But not...Read More»

Volvo lane departure warning
Lane departure and blind spot warnings keep drivers safe, says IIHS

The Insurance Institute for Highway Safety has published data from a new report showing that lane departure warning and blind spot warning systems help keep drivers safe on the road. That's not an especially bold or surprising statement--in fact, it's probably the opposite. But the study is...Read More»

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