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R8 Helping to Fortify Audi

R8 Helping to Fortify Audi

Considering that the R10 diesel-powered racecar has surged to the forefront in racing and helped further establish the high-performance potential of diesel engines, we wondered why the automaker decided to launch its upcoming mid-engine, Le Mans–themed R8 sports car with a gasoline V-8. Why not...

January 24, 2007 by
2007 Chevrolet Silverado

GM Takes to Super Bowl, Too

General Motors plans to air three different commercials during the Super Bowl, including a corporate spot and one prepared for Chevrolet by a creative team ofCalifornia... read more January 17, 2007 by 0

2007 Honda Element SC

Honda Pushing Green in Super Bowl

Honda will run three TV ads during the Super Bowl on February 4, to tout its fuel efficiency. The carmaker is buying a total of one minute of airtime, which should cost it... read more January 16, 2007 by 0

2004 Nissan Titan Crew Cab

Titan Facelift Coming to Chicago Show

Nissan plans to unveil a facelifted full-size Titan pickup truck during next month’s Chicago Auto Show, company insiders have confirmed. The unveiling comes at a critical... read more January 15, 2007 by 0

2007 Mitsubishi Prototype X

Polk: Older Buyers More Loyal

According to research firm R. L. Polk & Co., regardless of age, consumers are consistently more loyal to Asian makes, versus European and domestic brands. Too, owner... read more January 10, 2007 by 0

2007 Chevrolet Silverado

Silverado, Aura Win Truck, Car of the Year

SLIDESHOW: Jurors have chosen the 2007 North American Car and Truck of The Year. For 2007, the Car of the Year is the Saturn Aura. The Truck of the Year is the Chevrolet... read more January 7, 2007 by 0

Carmen Electra

GM Shows Off Style, Celebs

MORE PHOTOS: Can an automaker once renowned for its styling prowess regain its design leadership? That’s what General Motors had in mind Saturday night as it paraded out a... read more January 6, 2007 by 0

2007 Ford Fusion

Fusion Ads Take On Accord, Camry

It's been more than a decade since the Ford Taurus topped the Honda Accord or Toyota Camry in sales. But Ford is so jazzed about the public response to its Fusion sedan in... read more January 4, 2007 by 0

2007 Saturn Vue Green Line

At Witz’ End: No Free Lunch at CAFE

There are those who understand and accept the laws of physics, and those who don’t. Unfortunately, the latter group is a vast majority with no technical education or... read more December 27, 2006 by 0

2007 Toyota Tundra Long Bed

Toyota Launching Tundra Like a Brand

The recent press drive forToyota’s second-generation Tundra in Charlotte, N.C., was a different species of automotive press event in at least one respect. You don’t... read more December 20, 2006 by 0

2007 Volvo XC60 Concept

PR Survey Puts Volvo On Top

Public relations, sometimes called “public affairs” or included in the broader field of “communications,” is really media relations. Its ultimate target is the... read more December 20, 2006 by 0


Ford Chooses Kelis To Push Edge

Remember when Ford was acting so prudish that it recalled catalogs back in 2001 that sold Aston Martin handcuffs? That was then, and this is now. Ford announced Tuesday it... read more December 19, 2006 by 0

2007 Dodge Durango

Chrysler Cutting Production To ‘07

Chrysler Group is curbing production at the company’s truck and minivan plants in theU.S. and Canada for the balance of the year and into January, DaimlerChrysler officials... read more December 14, 2006 by 0


Honda Jets Prepare to Fly

Honda of Japan has announced the formation of Honda Aircraft Co., Inc., with headquarters inGreensboro, North Carolina, for the manufacture and marketing of a new twin-jet... read more December 13, 2006 by 0

2007 Chevrolet Tahoe

Analysts Predict Lackluster ’07 Sales

Next year’s sales of new cars and trucks will be slower than any time in the past nine years, according to CSM Worldwide, a Detroit-based marketing analysis firm. CSM says... read more December 13, 2006 by 0

2007 Saturn Sky Red Line Bob Lutz

Lutz Says GM Design Is the Difference

“Design is the key differentiator between your products and the other guy’s,” declared General Motors “car czar” Bob Lutz, during a mostly off-the-record background... read more December 12, 2006 by 0


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