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Smart Ramping Up Fast

Smart Ramping Up Fast

As it gets ready to roll its first car into U.S. showrooms, smart is quickly building up its early order bank, noted the carmaker’s boss, Dave Schembri. In an unusual process, smart began offering potential customers the chance to make no-obligation, $99 “reservations” early this year. Now it...

November 19, 2007 by
2007 Chevrolet Silverado

GM Loses Top Ad Exec

General Motors’ head of advertising in North America Mike Jackson will leave the company next month to pursue other business opportunities, the automaker said Thursday. The... read more May 17, 2007 by 0

Don Imus

Imus Loses Show, After GM Sponsorship

A week after General Motors sales and marketing chief Mark LaNeve appeared on the Imus in the Morning radio program, the automaker joined a growing list of advertisers... read more April 11, 2007 by 0

Honda Formula 1 Earth

Honda F1 Goes Green

One thing has dominated Formula One racing more than Michael Schumacher in recent years, and that’s the money from advertising and sponsorship. Companies pay unfeasible... read more February 26, 2007 by 0

Julie Roehm

It Gets Worse For Roehm at Wal-Mart

Former Chrysler marketing executive Julie Roehm was dismissed from Wal-Mart this week for violations of the company’s entertainment rules, reported BusinessWeek magazine on... read more December 7, 2006 by 0

2007 Toyota Tundra Long Bed

Toyota Tops Power Loyalty Rating

They say that it’s a lot cheaper to keep the customers you have, than it is to grab someone else’s. No wonder, then, thatToyota, which makes more profit than any other... read more December 6, 2006 by 0

2007 Pontiac Solstice GXP

Pontiac Teams With Virgin for Fun

General Motors calls its Pontiac brand as the performance division, but it might be GM's music division. Pontiac, which has promoted vehicles like the Solstice with concerts... read more December 5, 2006 by 0

2007 Toyota Yaris

Ford Tanks, Toyota Shines in Nov. Sales

Amid signs of softening outlook across the industry, sales of new vehicles in theU.S. rose four percent in November as Toyota continued to gain market share, finishing second... read more December 3, 2006 by 0

Parody image by Mark Lyon in response to Lexus video criticizing electric car, May 2014

Cargirl: What Are Heroes For?

By Kate McLeod Chevrolet’s new ad campaign — “Our Truck, Our Country” is the theme — taps right into the aorta of patriotism. That seems right, especially for... read more October 16, 2006 by 0


Review: Who Killed the Electric Car?

by Bengt Halvorson Witzenburg: What Really Killed the EV1 by Gary Witzenburg (8/6/2006) Consumers made the ultimate choice. All About Green Machines: Glossary by TCC Team... read more August 6, 2006 by 0

xf 36

Cadillac Turns To "Life, Liberty and Pursuit" For Brand Jolt

Cadillac Turns To "Life, Liberty and Pursuit" For Brand Jolt Starting in August, Cadillac will begin a brand retrenching operation that scraps its four-year old "Break... read more July 30, 2006 by 0

Infiniti ambassador Steph Curry

New GM Incentives Include '07s

New GM Incentives Include '07s General Motors will launch a new round of incentives to help dealers clear 2006 models from showroom lots, but the new deals will also include... read more July 20, 2006 by 0

Jost Capito

GM Nets 47,600 Buyouts

GM Nets 47,600 Buyouts General Motors Corp. says that 35,000 hourly employees have accepted its offers for early retirements or buyouts, while another 12,600 UAW members... read more June 27, 2006 by 0

2002 Dodge Stratus Sedan

Chrysler Eyes New Incentives

Chrysler Eyes New Incentives The Chrysler Group is kicking around several different ideas for new incentive programs, two key executives said Thursday. Joe Eberhardt... read more June 26, 2006 by 0

2007 Saturn Aura

Saturn Ready for New Models

2007 Saturn Sky by TCC Team (5/8/2006) The start of something new? Spy Shots: 2008 Saturn Vue by Brenda Priddy (4/24/2006) When a PreVue isn’t enough. General Motors’... read more May 21, 2006 by 0

farbio gts s400 track car 008

TCC drives the Camaro concept

TCC drives the Camaro conceptThe sky is a menacing slate gray, but so far, the rain has held off.  And it's a good thing, because today is the only chance TCC has to drive... read more May 15, 2006 by 0


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