Range Rover Gets Its Own Stylist



What’s Land Rover got in store for the Range Rover? Almost creating a brand within a brand, theU.K. 4x4 firm has strengthened its design team with the appointment of Phil Simmons as the first-ever studio director responsible specifically for the Range Rover.

Simmons, currently chief designer at Ford of Europe, joins the Land Rover design team on August 1. According to the company, he will be responsible “for future design direction of all Range Rover products.”

Commenting on the move, design director Gerry McGovern said: “This new position will help Land Rover to achieve even higher levels of creativity and design leadership for this iconic model, and to meet the challenges and opportunities of the luxury automotive market."

Simmons spent the first ten years of his career at Land Rover, culminating in exterior design of the current generation Range Rover. He subsequently moved to Ford Motor Company in the U.S. , where he was responsible for Ford’s family of mid-size vehicles such as the Ford Fusion, Mercury Milan, and Lincoln MKZ. He was appointed chief designer for Ford of Europe in September 1999.

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