Skoda Fabia: It’s A Piece of Cake

The puns have been landing thick and fast from Skoda as part of a marketing campaign for the all-new Fabia supermini, which went on sale this week.


The TV ad features a full-sized mockup of the car make entirely from flour, eggs, sugar, and water. In short, it’s a cake. There’s also a confectionary version of an engine. Visit to see the promo for yourself.


With talk of the car being “a tasty model” and the “icing on the cake” of the VW-owned firm, journalists even got a packet of cake mix through the mail so they could bake their own slightly smaller version.


The original Fabia has been a massive hit in Europe, with 1.5 million sold since launch in 2000. Prices for its replacement start at about $16,000 for the 1.2-liter Fabia 1 and go up to $26,000 for the 105-hp 1.9-liter TDI PD Fabia 3.

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