surveys

Study: Twitter Users Not As Engaged As Raw Numbers Suggest
Study: Twitter Users Not As Engaged As Raw Numbers Suggest

We constantly hear about how popular Twitter is becoming, along with the growth that the site is experiencing. Not often enough do we sit down and actually crunch the numbers related to how the site is used. In a recent survey performed by Pew Internet, it was found that Twitter is currently being...Read More»

Teen driver
41% Say 'Buying American' Is Most Important When Shopping For A Car (But What's 'American'?)

Each of us has a slightly different set of criteria when we go shopping for a new ride. Some are obsessed with horsepower, some want airbags, and some marketing folks believe that cupholders are still the key to many buyers' hearts. But for 41% of Americans, the most important criteria is simply...Read More»

OJ Simpson in vintage Hertz ad
Rental Car Customers Are Happier Than They've Been In Three Years

Unless you're a frequent business traveler, you may not think much about rental cars, but rental cars have a huge impact on the auto market. Fleet sales to companies like Hertz and Enterprise (as well as non-rental companies) account for around 10% of total sales, and when fleet numbers picked up...Read More»

In-car internet
Study: Over Half Of Drivers Interested In Internet Radio

There's a lot of talk these days about the death of print media. Newspapers are shuttering left and right, magazines are folding, catalogs...well, they're still showing up as junk mail, but here's hoping they meet grisly ends soon. There's far less talk about the ways in which broadcast media is...Read More»

2010 Hyundai Equus
Study: Hyundai Leapfrogs Nissan, Becomes Fifth Most-Considered Brand In U.S.

It's been one heck of a ride for Hyundai these past couple of years. The company's Genesis sedan was named North American Car of the Year in 2009, its Hyundai Assurance Program generated both business and press, and somehow, the automaker weathered the economic storms of 2008 and 2009 and came out...Read More»

Woman driving
Breaking: Men Are Terrified Of Women Behind The Wheel

Mothers: remember the first time your son took you for a spin after he'd gotten his driver's license? Remember how you strapped yourself into the passenger's seat like Sally Ride heading into orbit, then braced yourself against the dashboard when your son got within 100 yards of a stop sign? Well...Read More»

2011 Mercedes-Benz CL-Class
Secret Shoppers Give Mercedes-Benz Top Marks For Customer Experience

UPDATED: Pied Piper's Fran O'Hagan sent in some additional comments about this study. See below. If you've ever had the pleasure of working in retail or the service industry, you already know how much fun secret shoppers can be. (For the rest of you: not very.) Over the past four years, the folks...Read More»

The 2010 Toyota Prius
Kelley Names Toyota, Lexus Best Brands For Resale Value

Residual value is a common concern of car buyers, especially during tough times like these. Accordingly, shoppers might be interested to know that Kelley Blue Book's kbb.comĀ® 2010 Residual Value Study has given the Toyota brand its Best Resale Value Award. (Curiously, this is the first time that...Read More»

2010 Dodge Challenger 2-door Coupe SRT8 Angular Front Exterior View
Consumer Reports' Annual Auto Survey Sees Gains For Detroit

A couple of weeks ago, Nelson Ireson reported on Consumer Reports' latest Reliability Survey, which put Ford and Lincoln at the head of the reliability pack. Now Consumer Reports has more good news for Big Three automakers thanks to its new Auto Survey, which places several American autos on the...Read More»

GM Renaissance Center American flag
Survey: Most U.S. Car Buyers Want Domestic Brands

Market share of the Detroit 3 has been deteriorating in the U.S. for years, dipping below the 50% mark for the first time in late 2007 and continuing the slide despite the best efforts of the government. Last month, the Detroit 3 only accounted for 43.9% of the passenger vehicle market, while Asian...Read More»

Cash-for-Clunkers' online buzz (from Nielsen)
Survey: Nielsen Reports Cash-For-Clunkers Online Data

Media metrics powerhouse Nielsen Research spends a great deal of time analyzing TV ratings and buying habits, but the company has also kept its eye on the federal government's Cash-for-Clunkers initiative. New data reveals some interesting insights about the program and its effect on the public. As...Read More»

2009 American Customer Satisfaction Index
Survey: Americans More Satisfied With (Most) Auto Purchases

According to new data released by the American Customer Satisfaction Index, U.S. auto buyers have become happier with their vehicles over the past 15 years. Between 1996 and 2009, auto customer satisfaction has risen by five percentage points, from a 79% average to 84%, with the bulk of that...Read More»

Britain's Queen Elizabeth II
Brits Would Rather Sit In Traffic Than Wait For the Bus

The Royal Automobile Club Foundation (the same folks who poo-pooed the U.K.'s plan to encourage electric vehicle sales because they said it would be too successful) have just released a study reiterating how much Brits love their automobiles: apparently, more than half would rather sit in traffic...Read More»

Nielsen tracks diesel prices and online buzz
Nielsen: Diesel Prices And Diesel Hype On The Decline

Ethanol? Inefficient. Hydrogen fuel cells? Dead. (For now.) But surely everyone's still interested in diesel, right? Well, maybe not so much. The pollsters at Nielsen have been tracking America's online discussion of diesel, and they've noticed a curious trend: even as diesel prices have fallen 45%...Read More»

Used car salesman
Hey, America: How Long Are You Gonna Drive That?

In 2006, research outfit AutoPacific polled new car buyers in the U.S. and found that 44% intended to hold on to their vehicle for at least four years. One recession later, and the figure has risen to 59%. However, that may not be all bad news--at least not for buyers. The jump might be due to...Read More»

Traffic
Traffic Congestion On The Decline

Good news: according to a study by the Texas Transportation Institute at Texas A&M University, congestion on America's roadways decreased for the first time since 1991. Bad news: traffic still costs drivers 4.2 billion hours of productivity and 2.9 billion gallons of fuel--or, in money terms...Read More»

Nielsen's Top 25 Shopped Automakers, April 2009
Nielsen Sees A Few Bright Spots For The Auto Industry

Research and statistics firm Nielsen has released more data about U.S. shopping and buying habits, and as always, the company's findings are pretty interesting. In fact, after surveying 250,000 Americans online, Nielsen has identified a few causes for optimism in the auto industry, despite today's...Read More»

BMW with model, by Flickr user BenediktSebastian
British Beemer Drivers Most Likely to Love Lingerie

Leave it to the Brits. Among other topics in a lengthy and comprehensive survey, an online used-car seller asked drivers about their underwear. And the drivers responded in remarkable detail, revealing some interesting (and disturbing) facts about what's under those track suits. Online used-car...Read More»

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