Super Bowl

Super Bowl XLIX Ad Lineup: Every Video We Can Get Our Hands On (And Then Some)
Super Bowl XLIX Ad Lineup: Every Video We Can Get Our Hands On (And Then Some)

Everyone knows that the Super Bowl isn't just about football. The Super Bowl is an event -- a huge event -- and events are marketing opportunities. On this very special day, we're encouraged to consume, consume, consume: to drink more beer, to eat more pizza, or, if football isn't our thing, to...Read More»

Audi's Super Bowl Snapchat: Awesome or Awkward? post thumbnail
Audi's Super Bowl Snapchat: Awesome or Awkward?

Yesterday afternoon and evening, millions of sports fans geared up for a Super Bowl that would ultimately prove to be stupendously underwhelming (or overwhelming, for Peyton Manning). But despite the huge number of TV sets tuned to the big game, many viewers were glued to other, smaller screens...Read More»

Super Bowl 2014 Ads: The Good, The Bad, And Bob Dylan  (Video) post thumbnail
Super Bowl 2014 Ads: The Good, The Bad, And Bob Dylan (Video)

The television has been dusted, the batteries in the remote have been changed, and the Rotel is bubbling quietly in a crock pot: the Super Bowl is here, featuring Queen Latifah, an opening-seconds safety, and Audi apparently losing its mind on Snapchat. Of course, football fans aren't the only...Read More»

Audi, Volkswagen Debut Official Super Bowl Ads, With Mixed Results post thumbnail
Audi, Volkswagen Debut Official Super Bowl Ads, With Mixed Results

Last week, Audi and its parent company, Volkswagen, posted teasers for their upcoming Super Bowl ads. Now, the automakers have revealed their official game-day spots, and though the two aren't technically competing against one-another, there's still a very clear winner. Undoubtedly, that winner is...Read More»

Audi & Acoustic Guitarist Sarah McLachlan Ask: Won't You Please Pity The Doberhuahua? post thumbnail
Audi & Acoustic Guitarist Sarah McLachlan Ask: Won't You Please Pity The Doberhuahua?

With every passing hour, we edge closer to Super Bowl XLVII. And with every passing day, we encounter another teaser for a new Super Bowl ad. Today's teaser comes from Audi, which has asked folk temptress and Lilith Fair mastermind Sarah McLachlan to bring you a special message about a poor...Read More»

Volkswagen Releases Super Bowl Ad Teaser. What's German For 'Meh'? post thumbnail
Volkswagen Releases Super Bowl Ad Teaser. What's German For 'Meh'?

It's that time of year again: time to stock up on Rotel, replace the springs in the sectional, and prepare for the Super Bowl and its many amazing ads. Or not so amazing, if Volkswagen's teaser for Super Bowl XLVIII is any indication. Once upon a time, advertisers went to great lengths to keep...Read More»

Ram Is The Only Auto Brand To Create A Top-Ten Super Bowl Ad post thumbnail
Ram Is The Only Auto Brand To Create A Top-Ten Super Bowl Ad

Plenty of websites and media firms rank Super Bowl ads -- in fact, we discussed several of them on Monday, the day after the big game. But when it comes to TV viewers and statistics, one authority carries more weight than nearly all of the others combined: Nielsen. After the Super Bowl broadcast...Read More»

Beyoncé, Super Bowl XLVII, And The Case Of The Missing 2014 Chevrolet Corvette post thumbnail
Beyoncé, Super Bowl XLVII, And The Case Of The Missing 2014 Chevrolet Corvette

None of us expected to see an ad from General Motors during Sunday's Super Bowl broadcast. In fact, the company announced months ago that it would bypass the costly commercials associated with the big game. But Chevrolet's communications chief Michael Albano had been dropping hints that GM's bowtie...Read More»

The Best Super Bowl Ads (And Blackout Tweets) Of 2013 post thumbnail
The Best Super Bowl Ads (And Blackout Tweets) Of 2013

Super Bowl XLVII was many things, but dull? Not on your life. Jennifer Hudson performed an emotionally charged "America the Beautiful" with students from Sandy Hook Elementary School. Alicia Keys trundled onto the field with a Yamaha grand piano to sing one of the most interesting -- and lengthy --...Read More»

Super Bowl Ads: A Compilation Of Car Commercials For 2013's Big Game post thumbnail
Super Bowl Ads: A Compilation Of Car Commercials For 2013's Big Game

This year's Super Bowl promises to be a good one. Chicken wings are flying off the shelves despite record-high prices. The Destiny's Child halftime reunion is -- for the moment -- still on. Oh, and there's a football game happening, too. That ought to liven things up. But what folks will really be...Read More»

Chevy Leaps Into Soccer: It’s More Football Than Football, Right? post thumbnail
Chevy Leaps Into Soccer: It’s More Football Than Football, Right?

Just as the dust settles in the weeks following General Motors announcing its withdrawal from Facebook advertising and Super Bowl commercials, Chevrolet is back in the game. Only this time, it’s more football than football. Manchester United and Chevy are now in a five-year deal, making the...Read More»

GM Punts Super Bowl Advertising post thumbnail
GM Punts Super Bowl Advertising

Just days after creating an uproar on the Internet after announcing it would be pulling $10 million from Facebook ads, General Motors has announced it will no longer be advertising during the Super Bowl. The reason? It's too expensive. The Wall Street Journal reports the move as part of GM's major...Read More»

2013 Hyundai Elantra Coupe, Nissan 370Z, Super Bowl Aftermath: Car News Headlines post thumbnail
2013 Hyundai Elantra Coupe, Nissan 370Z, Super Bowl Aftermath: Car News Headlines

Today at High Gear Media, we're bringing you live coverage on all the new product reveals at the Chicago Auto Show. The Mitsubishi i earns a major green-car award; seat-belt buckles go active; and this past Sunday's Super Bowl ad controversies get even more interesting. All this and more in today's...Read More»

Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI? post thumbnail
Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI?

If you watched the Super Bowl last night, you probably caught Chevrolet's ad for the 2012 Silverado pickup. Most saw it as a clever riff on the whole 2012/Mayan calendar/world-ending thing that's rumored to occur later this year. When the folks at Ford watched it, though, all they saw was red. The...Read More»

Chrysler's Ad About Detroit Comeback Filmed In... New Orleans? post thumbnail
Chrysler's Ad About Detroit Comeback Filmed In... New Orleans?

If you watched yesterday’s Super Bowl, perhaps the most talked-about commercial was the “Halftime In America” ad run by Chrysler and starring Clint Eastwood. Against a gritty urban backdrop and scenes of middle-class America, Eastwood assured us things would get better. Detroit...Read More»

2012 BMW 3-Series, Super Bowl Car Ads, Tesla Model X: Car News Headlines post thumbnail
2012 BMW 3-Series, Super Bowl Car Ads, Tesla Model X: Car News Headlines

Today at High Gear Media, Toyota's issued a recall and we've driven the 2012 BMW ActiveE electric car. An Iowa man has been nailed for doing 188 mph--188 mph--and gas prices might be going up. All this and more in today's car news, right here on The Car Connection. We've taken our first drive of...Read More»

Chrysler and Clint Eastwood Provide 'Halftime' Pep Talk post thumbnail
Chrysler and Clint Eastwood Provide 'Halftime' Pep Talk

Most Super Bowl XLVI commercials followed the typical schtick, trying to outdo each other in flash and flesh; substance be damned. In stark contrast (and 2012 Fiat 500 Abarth entry notwithstanding), Chrysler spoke loudest by speaking softly--with a slight growl. Like previous Imported from Detroit...Read More»

Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout? post thumbnail
Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?

Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM's tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products than it did attack Ford's...Read More»

Subaru Says: Skip The Super Bowl & Take Rover For A Romp post thumbnail
Subaru Says: Skip The Super Bowl & Take Rover For A Romp

This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»

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