Everyone knows that the Super Bowl isn't just about football. The Super Bowl is an event -- a huge event -- and events are marketing opportunities. On this very special day, we're encouraged to consume, consume, consume: to drink more beer, to eat more pizza, or, if football isn't our thing, to...Read More»
Yesterday afternoon and evening, millions of sports fans geared up for a Super Bowl that would ultimately prove to be stupendously underwhelming (or overwhelming, for Peyton Manning). But despite the huge number of TV sets tuned to the big game, many viewers were glued to other, smaller screens...Read More»
The television has been dusted, the batteries in the remote have been changed, and the Rotel is bubbling quietly in a crock pot: the Super Bowl is here, featuring Queen Latifah, an opening-seconds safety, and Audi apparently losing its mind on Snapchat. Of course, football fans aren't the only...Read More»
Last week, Audi and its parent company, Volkswagen, posted teasers for their upcoming Super Bowl ads. Now, the automakers have revealed their official game-day spots, and though the two aren't technically competing against one-another, there's still a very clear winner. Undoubtedly, that winner is...Read More»
With every passing hour, we edge closer to Super Bowl XLVII. And with every passing day, we encounter another teaser for a new Super Bowl ad. Today's teaser comes from Audi, which has asked folk temptress and Lilith Fair mastermind Sarah McLachlan to bring you a special message about a poor...Read More»
It's that time of year again: time to stock up on Rotel, replace the springs in the sectional, and prepare for the Super Bowl and its many amazing ads. Or not so amazing, if Volkswagen's teaser for Super Bowl XLVIII is any indication. Once upon a time, advertisers went to great lengths to keep...Read More»
Plenty of websites and media firms rank Super Bowl ads -- in fact, we discussed several of them on Monday, the day after the big game. But when it comes to TV viewers and statistics, one authority carries more weight than nearly all of the others combined: Nielsen. After the Super Bowl broadcast...Read More»
None of us expected to see an ad from General Motors during Sunday's Super Bowl broadcast. In fact, the company announced months ago that it would bypass the costly commercials associated with the big game. But Chevrolet's communications chief Michael Albano had been dropping hints that GM's bowtie...Read More»
Super Bowl XLVII was many things, but dull? Not on your life. Jennifer Hudson performed an emotionally charged "America the Beautiful" with students from Sandy Hook Elementary School. Alicia Keys trundled onto the field with a Yamaha grand piano to sing one of the most interesting -- and lengthy --...Read More»
This year's Super Bowl promises to be a good one. Chicken wings are flying off the shelves despite record-high prices. The Destiny's Child halftime reunion is -- for the moment -- still on. Oh, and there's a football game happening, too. That ought to liven things up. But what folks will really be...Read More»
Just as the dust settles in the weeks following General Motors announcing its withdrawal from Facebook advertising and Super Bowl commercials, Chevrolet is back in the game. Only this time, it’s more football than football. Manchester United and Chevy are now in a five-year deal, making the...Read More»
Just days after creating an uproar on the Internet after announcing it would be pulling $10 million from Facebook ads, General Motors has announced it will no longer be advertising during the Super Bowl. The reason? It's too expensive. The Wall Street Journal reports the move as part of GM's major...Read More»
Today at High Gear Media, we're bringing you live coverage on all the new product reveals at the Chicago Auto Show. The Mitsubishi i earns a major green-car award; seat-belt buckles go active; and this past Sunday's Super Bowl ad controversies get even more interesting. All this and more in today's...Read More»
If you watched the Super Bowl last night, you probably caught Chevrolet's ad for the 2012 Silverado pickup. Most saw it as a clever riff on the whole 2012/Mayan calendar/world-ending thing that's rumored to occur later this year. When the folks at Ford watched it, though, all they saw was red. The...Read More»
If you watched yesterday’s Super Bowl, perhaps the most talked-about commercial was the “Halftime In America” ad run by Chrysler and starring Clint Eastwood. Against a gritty urban backdrop and scenes of middle-class America, Eastwood assured us things would get better. Detroit...Read More»
Today at High Gear Media, Toyota's issued a recall and we've driven the 2012 BMW ActiveE electric car. An Iowa man has been nailed for doing 188 mph--188 mph--and gas prices might be going up. All this and more in today's car news, right here on The Car Connection. We've taken our first drive of...Read More»
Most Super Bowl XLVI commercials followed the typical schtick, trying to outdo each other in flash and flesh; substance be damned. In stark contrast (and 2012 Fiat 500 Abarth entry notwithstanding), Chrysler spoke loudest by speaking softly--with a slight growl. Like previous Imported from Detroit...Read More»
Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM's tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products than it did attack Ford's...Read More»
This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»
