One of the world's largest car-rental companies is taking advantage of its massive car inventory by dipping its toes into car subscriptions. Hertz announced Tuesday it will roll out its Hertz My Car program in two markets to start. The structure is similar to many pilot car subscription services...Read More»
Enterprise Rent-A-Car will use its massive fleet of cars to square off against major automakers with a new car subscription service. The car rental company said Wednesday its service will launch on a trial basis in three states and will include access to nearly two dozen makes and models of cars...Read More»
Audi's trial new-car subscription service now offers shoppers a less-expensive tier called Core Collection, the automaker said Tuesday. The trial program is only offered in the Dallas/Fort Worth area and now includes two tiers priced at $995 and $1,495 per month. Previously, Audi offered just one...Read More»
Lexus on Tuesday jumped into the new-car subscription foray. Lexus calls its program the "Complete Lease" program, although it mirrors rivals' subscription programs in many ways. One difference, however, is that Complete Lease does not allow swapping into other cars throughout the subscription...Read More»
Jeep will play host to a three-month pilot for car sharing and a subscription service. The brand's North American-market head, Tim Kuniskis, told the Detroit News in a report last week that both pilots kick off by the end of January on a trial basis in Boston. Turo will power the car-sharing model...Read More»
Cadillac shut down its Book car subscription service last year, but the program won't be dead too much longer. Cadillac Chief Marketing Officer Deborah Wahl told Automotive News that a revived and modified Book by Cadillac 2.0 will launch by the beginning of the second quarter of 2019. The service...Read More»
Canadians will now have full access to something they’ve never had before. Well, other than recreational marijuana. As of Tuesday, Volvo’s subscription ownership service, Care by Volvo, will now be available to Canadians—with a couple caveats. The service allows Canadians use of a...Read More»
Volvo may make used cars available through its Care by Volvo monthly subscription plan, the head of the automaker's North American division said Tuesday. Anders Gustafsson, chief executive for Volvo in the U.S., told CNET that it could make cars in its certified pre-owned program available via...Read More»
Audi earlier this month kicked off a trial subscription program in the Dallas area. For $1,395 monthly, subscribers can pick two times a month to swap between five of the automaker's sedans, crossover SUVs, and convertibles. The cars included in the plan, which the automakers calls Audi Select, are...Read More»
A BMW subscription just became more than $1,000 cheaper as the luxury automaker seeks to better compete with Mercedes-Benz. BMW on Wednesday announced price cuts to its subscription trial program as well as a new, entry-level tier. The Access by BMW program that launched in Nashville, Tennessee...Read More»
A Volvo representative confirmed Wednesday that the automaker's Care by Volvo subscription service is now able to deliver the automaker's XC40 crossover SUV in most states and that the 2019 S60 sedan unveiled at the automaker's new assembly plant in South Carolina is on track for subscription...Read More»
Mercedes-Benz on Tuesday launched a new subscription service that lets drivers swap among convertibles, sedans, and crossover SUVs for a monthly fee. Small pilot programs launched this week in Philadelphia and Nashville, Tennessee, and are limited to only 70 users in each city. The service may...Read More»
FCA will leverage its growing Jeep division for its first trials in car-sharing and vehicle subscriptions, the automaker said Friday at an investor conference in Italy. Initially, the automaker said that it plans to launch a car-share pilot program next year in the Northeastern U.S. targeted at...Read More»
Following in the footsteps of BMW, Porsche, Cadillac, and Volvo, Mercedes-Benz plans to offer offer its cars to customers via a trial subscription program launching first in Nashville and Philadelphia. The car subscription business model is designed around customers willing to pay a premium to...Read More»
Mercedes-Benz plans to jump into the subscription game with pilot programs in two cities, the automaker said at a dealer conference. The company confirmed the plan to Automotive News, but it was first discussed at the NADA dealers’ meeting Las Vegas at the end of March. Details are scarce;...Read More»
