Subaru News

Subaru Has Record Social Media Engagement For Its 'Dog Walk' Event
Subaru Has Record Social Media Engagement For Its 'Dog Walk' Event

While many automakers spent $3 million dollars on 30 second Super Bowl ads, Subaru did not. Instead, Subaru leveraged its social media presence to initiate a different type of marketing campaign. Subaru, in collaboration with Animal Planet, invited its fans to take their dogs for a walk on Super...Read More»

Animal Planet's Puppy Bowl
Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most...Read More»

2010 Volvo XC60, Catskill Mountains, NY
Subaru's Snow Driving Advice: What's In Your Emergency Kit?

Writing this right now, we're looking out at what the weathercasters call "wintry mix." Less perky humans call it freezing sleet and proto-slush. But we spent much of the weekend in snow country. And that made Subaru's tips for being prepared for driving in snowy climates particularly apropos. We...Read More»

2010 Subaru Outback
Subaru Launches An Interactive Virtual Brochure For 2011 Outback

Everyone wants to consume their media on mobile devices today. Paper is so passe. Subaru has gotten that memo (electronically), and has launched a new interactive virtual brochure for the 2011 Outback. The digital brochure gives consumers the ability to view videos and demonstrations, and check out...Read More»

2011 Jeep Grand Cherokee
2010 Sales Stats Are In: A Look At The Winners & The Losers

If you're old enough to read this, you're old enough to remember 2009's slumping auto market. Economists and auto analysts predicted that the U.S. would see a rebound in 2010, but now that the year has drawn to a close, inquiring minds want to know: were the pundits right? Let's take a look. The...Read More»

Audi R8 V10
SCN's Top Stories Of 2010: Kevin Rose And Audi's R8 V10, Subaru's Mediocrity, And Lexus

This has been a banner year for social media. As 2010 draws to a close, we take a look back on some of the more memorable moments. Ford has revealed the new 2011 Explorer to the world via social media, while other car companies have just started venturing into the deep waters of viral marketing...Read More»

2011 Subaru Impreza WRX STI
Cool Cars We Can’t Get Here – a New Addition To an Old Rant

This is a familiar refrain for U.S. auto enthusiasts – how come so many of the cool cars made elsewhere in the world don’t get here?  Admittedly, this situation has improved quite a bit in the last couple of decades, but there are still some notable instances of great cars not...Read More»

2010 Subaru Legacy
Subaru, Honda, Infiniti Top ALG Residual Value Awards

If you're thinking of getting a new Subaru, here's one more pro to put on the list: some of the strongest resale values in the business. ALG, a respected authority for residual values and depreciation data, and the leader for establishing the residuals that are used to determine new-car leasing...Read More»

2011 Subaru WRX STI
2011 Subaru Impreza WRX STI: Driven

A week of inclement weather wasn't looking like such a great time to get a follow-up drive with the most potent of the pint-sized rally racers, the 2011 Subaru Impreza WRX STI. But over seven showery days—yes, only in the Pacific Northwest—including a couple of torrential downpours...Read More»

Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign
Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we stumbled across the 2011 Mediocrity Twitter page, which led us to the Mediocrity website. Which was pretty much where the...Read More»

Screencap from Subaru 'Tracks' Facebook promo
Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling out on Facebook for a much clearer target market: 30something hipsters. Before we go any further though, we should point out...Read More»

2011 Ford Mustang GT
Electronic Parking Brakes: What's The Point?

Take a new luxury car out on the test drive and you'll probably notice one important difference as you're parking: The expected pedal or handbrake lever has been replaced by a single button or switch. So what's the point? Actually it makes sense on many counts. These new electronic parking brake...Read More»

2012 Mediocrity spy shots
Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted the color of a 1998 IBM desktop computer and looking a lot like an old Kia Optima, Marty Padgett's first guess was that the...Read More»

2011 Subaru Forester
2011 Subaru Forester: New Engine, Improved Audio

A new engine and a few new features are what's new in the 2011 Subaru Forester. While the hot-selling compact crossover wagon isn't that much different from the 2010 model either inside or outside in appearance, all but the turbocharged Forester XT are significantly different under the hood, where...Read More»

2012 Mercedes-Benz CLS-Class
Today in Car News: Subaru, Land Yachts, Electric Cars and MJ

The other New York newspaper thinks land yachts have hit a new sales stride--but does an S-Class really count? [Wall Street Journal] The EPA wants to give cars a letter grade for fuel economy, but a survey suggests people won't understand how to compare cars any better with new grades. [PRNewswire]...Read More»

2011 Subaru Forester
2011 Forester First Of Many Subarus To Get Higher-MPG Engine

Subaru will, over the next year, begin introducing a new line of four-cylinder engines that will be ten percent more fuel-efficient than the ones they replace. The 2011 Forester first gets the all-new mill, with the Impreza, Legacy, and Outback to follow, perhaps for 2012. Although Subaru's current...Read More»

Screencap from Porsche's YouTube channel
Battle Of The Brands: YouTube's Winners And Losers Revealed

And so it's come to an end -- this week-long look at automakers and their YouTube channels. We've been amused, intrigued, and sometimes bitterly disappointed by what we've seen. Now it's time to announce the best (and worst) in show. But first, a couple of notes. First, we were surprised by the...Read More»

Screencap from Subaru ad campaign for the 2011 Impreza WRX
Video: Subaru Straps Strangers Into The Passenger's Seat To Promote The New WRX & STI

By now, we've seen a slew of commercials featuring guys- and girls-next-door, with dashboard cameras capturing their heartfelt reaction to new rides. Heck, Hyundai launched a whole campaign around that very concept just a couple of weeks ago. Now, Subaru has done something similar, but it's upped...Read More»

2010 Mitsubishi Ralliart Sportback
Rally-Car Rivalry: 2011 Subaru WRX vs 2010 Mitsubishi Ralliart

With an editorial staff, split across the country and even in Australia, we're often hard-pressed to do the sorts of comparison tests that are very helpful in sorting out rival models. But sometimes the stars align just right, as they recently did when I returned on a flight, fresh from driving the...Read More»

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