Social Media

Today at High Gear Media: 2011 Charger, Lincoln and L.A. Show
Today at High Gear Media: 2011 Charger, Lincoln and L.A. Show

They're here: the first official photos of the 2011 Dodge Charger, albeit smaller and lower-resolution quality than we'd like. [MotorAuthority] Congratulate the 2011 Kia Optima: it's the first non-luxury car to score a 9.0 or above on TheCarConnection's ratings scale. [TheCarConnection] If you're...Read More»

Screencap from Subaru 'Tracks' Facebook promo
Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling out on Facebook for a much clearer target market: 30something hipsters. Before we go any further though, we should point out...Read More»

2012 Mediocrity spy shots
Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted the color of a 1998 IBM desktop computer and looking a lot like an old Kia Optima, Marty Padgett's first guess was that the...Read More»

2012 Ford Focus Five-Door
If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus

Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices in showrooms. Knowing a good thing when they see it, Ford's social media guru Scott Monty and his colleagues have decided to...Read More»

2011 Kia Sportage
Contest: Kia Teams With Yelp To Give You A Shot At Free Cash

In our world, Thursday is a day for optimism. The weekend's looming, the drink specials are flowing at local theme bistros, and tomorrow's Friday, which is essentially Saturday's little brother. And so, in that spirit of a future bright with hope and caffeine, we bring word of a new contest...Read More»

Paris
High Gear Media's Social Media Cheat Sheet For The 2010 Paris Auto Show

Chances are good that you're reading this from an office cubicle somewhere in America. Or Canada. Or maybe Australia. Or any other place on the globe that isn't the 2010 Paris Auto Show. Not to worry, though -- many of us are right there with you, scarfing down Lunchables from the vending machine...Read More»

Fireball Run Day 1
Today at High Gear Media: Car of the Year, Fireball and Paris

The short list for the North American Car and Truck of the Year have been announced. What's not there: the Yugo. They're experts, people. [TheCarConnection] Team High Gear Media hits the track for the first time today on the Fireball Run. Here's a summary of Day One, including...fire extinguishers...Read More»

Texting while driving
Sometimes, Texting And Driving Are A Great Combination

We've written a lot about the dangers of distracted driving, particularly texting and driving. Say what you will about Oprah Winfrey, but she's right when she insists that no one can safely text and drive. However, there are a couple of instances where texting and driving make for a good...Read More»

Volkswagen's Luca de Meo shows Music-Streaming-Services
Breaking: Volkswagen Study Shows Young People Use Facebook

Volkswagen and MTV Networks have just wrapped up a study about young people, driving, and technology. The study reveals that 14-to-29 year-olds (a demographic dubbed "digital natives") spend a significant chunk of their time on social networks like Facebook and that they would "like to see...Read More»

GOGO In Flight Wireless
Fireball Run: Car Social Media in the Air

The High Gear Media team is in the air, en route to Las Vegas, where we'll launch our challenge to win the 2010 Fireball Run Adventurally this evening--while we help organizers promote the cause of missing children. Right now, I'm sitting on a plane writing this post, thinking to myself how far...Read More»

The Google Street View Car
Germany Gives Google Guff Over Street View Debut

It's easy to think that the internet is everywhere and that it's the same wherever you go. When we're on Amazon, for example, and we're told that we can't download a particular song because it's not yet available in America, that seems really strange. After all, we're not in America, we're online...Read More»

BMW iPad dock (Paris 2010 preview via AutoSpies)
BMW Shows First Glimpse Of iPad Cradle In Advance Of Paris Auto Show

Design is a funny thing. Really good design requires an obsessive attention to detail -- the kind that can reduce a person to tears when the 15-degree slant of a blueprint is rendered at 16 degrees in the mockup. Good designers often live in Crazytown. Bad design can be obsessive, too, but more...Read More»

Screencap from the 2011 Ford F-150 test-drive sign-up site
Want To Drive The 2011 Ford F-150 With EcoBoost Before It Arrives In Showrooms?

Say what you will about Ford, but one thing's for sure: the company knows its customers, and it knows them well. So when Ford announced that it was putting a turbocharged V-6 front and center in its F-150 lineup, the automaker understood that many loyal customers would be skeptical. To put those...Read More»

Splash page for Bump.com
Like That Driver In The Next Lane? Now You Can Stalk Her/Him With Bump.com

So there you are, puttering along, minding your own business, when some hottie rolls up beside you, gives a long, lingering glance, then zips down the road. Finding that gal or guy used to mean posting a "Missed Connections" ad in your local paper, which seemed sad and desperate and potentially...Read More»

2010 Dodge Viper SRT10 ACR-X
Today at High Gear Media: 2012 Dodge Viper, Paris and Detroit

Five cars are on the endangered list: won't you help them find a home at least, before they're extinct? [TheCarConnection] On the flip side, these five cars are selling so well, you probably won't get any discounts on them. [TheCarConnection] We're telling you know, Bluetooth audio streaming is a...Read More»

Audi TT RS
Audi Used Social Media To Make A Decision On The TT RS For The U.S.

So as many enthusiasts now know, the Audi TT-RS will indeed come to the America. The announcement was made two days ago and of course it was made using social media. The car will arrive late in 2011 and there will be parades and parties upon it's arrival (ok fine I made that up, but there should...Read More»

Facebook page for the Honda Accord Crosstour
One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?

People discuss lots of stuff on social networks. Grandchildren. Farmville. Cat videos. But they also discuss the world of commerce -- what they like, what they're buying, and what they try to avoid. And of all those things, all those products, we talk about cars most of all. ROI Research recently...Read More»

Twitter icon
How Will The New Twitter Affect Automotive In Social Media?

Have you heard about this thing called Twitter? Yes? I thought so. Well yesterday Twitter announced what we would call a overhaul or in the auto industry "a refresh." The refresh went live last night to about one percent of Twitters users. That's right, one percent. Twitter said the rollout would...Read More»

2012 Ford Focus ST
Today at High Gear Media: Focus ST, 911 GTS and SuperSnake

Topping the headlines today at High Gear Media: the hot 'n spicy version of the 2012 Ford Focus, the Paris Auto Show's own Focus ST. We can't wait until September 30. [MotorAuthority] We're also keen on seeing the new Porsche 911 GTS up close and personally, though we'll have to fend off the...Read More»