Social Media

Ford Motor Company Named 'Marketer Of The Year'
Ford Motor Company Named 'Marketer Of The Year'

For 40 years, Advertising Age magazine has pored over marketing campaigns from corporations and politicians across America, with the goal of selecting its "Marketer of the Year". The winners have frequently come from the auto industry -- after all, automakers, dealers, and auto insurance agencies...Read More»

Twitter
It's Official: Twitter Has Become The New Facebook

Sometimes, those of us who follow tech trends succumb to self-doubt. "Is this start-up really important?" we wonder. "Is this product too 'out there', too advanced, too counterintuitive to resonate with mainstream consumers?" Sure, QR code readers are nifty, and geolocation apps open up some...Read More»

Screencap from Motor Trend's Facebook page
Another Facebook Launch, Another Nail In The Coffin Of Corporate Websites

There's been a spate of Facebook launches in recent months -- the most notable being Ford's unveiling of the 2011 Explorer. Now, there's another Facebook reveal a-brewing, and it's due to drop next Monday at 8pm ET: Motor Trend's 2011 Sport/Utility of the Year. If you're a fan of Motor Trend's...Read More»

Screencap from Brotherton Cadillac's Race for a Ride contest
Cadillac Dealer Taps Twitter To Raise Cash For Charity

What's great about social networks like Facebook and Twitter is that they're constantly changing. They grow and evolve thanks to user-generated content, and we're always surprised at how clever people and businesses can be, adapting social media to their needs. Case in point: one philanthropically...Read More»

Facebook mobile app for Android
Study Says One In Five Likes To Facebook And Drive

The last time we heard from the Royal Automobile Club, they were extolling the virtues of traveling by car, even if it meant sitting in traffic. Today, they've come out with news that's apt to be much less divisive and far more disturbing: according to a recent RAC survey, 21% of drivers in the...Read More»

2011 Ford Edge - first drive in and around Nashville
Today at High Gear Media: Ford Edge, Facebook, Corvette Z06

If you missed our first drive of the 2011 Ford Edge this summer, the full review is live--and it's giving the judges a reason to break out the 8s. [TheCarConnection] So far, it's short of a call for a complete ban on talking and driving--but DOT Secretary Ray LaHood is pressing automakers to do...Read More»

Facebook Logo
This Study Shows Facebook Fan Pages Pay Off

Many claims are made about social media and particularly about Facebook. Some state that fan pages and fans do not pay off. I have personally read many studies that argue both sides of the equation. Most have valid points and usually have data to support those points. DDB recently did a study in...Read More»

2011 Chevrolet Volt
Today at High Gear Media: All About Volt, Chrysler 200, Audi A6

Not to beat this point into the ground any more, but the 2011 Chevy Volt is an electric car, not a hybrid. Ask an engineer--or ensnare one for video work. [TheCarConnection, GreenCarReports] Here's why we don't think the faux EV-versus-hybrid rage makes a difference to people who already knew the...Read More»

Social Car News Daily Email
Get Social Car News Via Our New E-Mail, Better RSS Feeds, Facebook And Twitter

Want to follow the latest news and information on Social Car News of all varieties, from viral marketing campaigns, iPhone/iPad applications, along with the latest auto industry's use of Twitter, Facebook and more? Now we're launching a brand-new, redesigned daily e-mail update. If you'd like to...Read More»

Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign
Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we stumbled across the 2011 Mediocrity Twitter page, which led us to the Mediocrity website. Which was pretty much where the...Read More»

Full Auto Brake with Pedestrian Detection  -  2011 Volvo S60
Volvo Wins 'Best Use Of Facebook' At Digi Awards

Ad agencies haven't always known what to do with their digital departments. Sometimes, the web team has been dumped in a corner of the graphic design office. Other times, they've been shoved in a spare room near the in-house server -- because that's what they do, right? Server things? But no more...Read More»

Porsche logo
Ach! Porsche Bans Facebook

Once upon a time -- maybe ten years ago -- employers worried about how much time employees spent shopping online. And although there was some basis for their concerns -- that's why they call it Cyber Monday, right? -- these days, employers now have something much more insidious to worry about...Read More»

Jason Sadler hawking the Nissan Juke
Nissan Very Excited To Put Juke Marketing In The Hands Of 'Virtual Nobodies'

We love PR people. Sometimes, they give us great scoops about upcoming rides, or offer us test drives before models launch. And sometimes, they make us laugh, as one PR team did yesterday while trying to pique our interest in the marketing campaign for the 2011 Nissan Juke. The premise of the...Read More»

Motorola DroidX
Fireball Run: How Verizon's Motorola DroidX Navigated The Way

As many of you read, we had a ton of gear in the Chevrolet Camaro SS. Much of that gear was electronics. Going into the rally we knew that both Nelson and I were on AT&T with our personal phones. Looking at the map of the Fireball Run we questioned if AT&T was going to cut it. The answer...Read More»

2011 Dodge Durango
Today at High Gear Media: Volt, Camaro, Verano, Eos, SRX...Whew!

The 2011 Chevrolet Volt could join the Feds' fleet of vehicles. Now, where to plug it in? Lincoln Bedroom? Perfect. [AllCarsElectric] This afternoon, we'll know for sure if GM will build the 2012 Buick Verano in Michigan, or if it has plans to do something else with the space. Our idea: Burning Man...Read More»

Foursquare
Jeep Hooks Into Foursquare: Offers Up Great Spots for "Adventure"

Have you heard of this thing called Foursquare? It's this crazy social application that lets you check in where ever you are (plane, boat, lake, bar, grocery store) and all your millions of friends can see. Foursquare's claim to fame is they'll help you find new ways to explore your city. They also...Read More»

BP fail whale
AdAge Lists The Worst Social Media Screw-Ups Of All Time, Two Automakers Make The Cut

We can get a little feisty when we're talking about marketing campaigns. Some people get amped about football, for others, it's flan, and for us, it's how navigable your Facebook page is. So when we see a marketing campaign that could've been awesome except for a few tragic flaws -- as we did with...Read More»

2012 Ford Focus ST
Update: 2012 Ford Focus Wants You To Audition For A New 'Amazing Race' Reality Show

A few quick updates about the 2012 Ford Focus, which is set to be the centerpiece of another massive advertising blitz from Ford Motor Company: 1. That social media campaign for the Focus that we mentioned the other day -- the one called "Global Drive" that looks a lot like the Fiesta Movement, but...Read More»

Screencap from 2011 Volkswagen Jetta commercial
Video: Volkswagen Pins Dreams Of World Domination On New Jetta. Wanna See The Ads?

It's no secret that Volkswagen and its CEO Martin Winterkorn have big dreams of conquering the world. (Ah, Germans.) In fact, the company has repeatedly said that it wants to surpass the current #1 automaker, Toyota, by 2018, but in order to do that, Volkswagen will really need to up its game in...Read More»