Scion News

2012 Scion tC and xB Models Priced
2012 Scion tC and xB Models Priced

If you’re in the market for a new Scion tC or xB, we’ve got good news and bad news. Since we’re glass-is-half-empty people, we’ll give you the bad news first: you’ll pay more for a new Scion than you did in 2011. Now the good news: you’ll get more content, and...Read More»

2011 Scion tC
2011 Scion tC: New NHTSA Ratings Confirm It's A Safety All-Star

Small, sporty coupes tend to have some of the riskiest drivers. That's what insurance claims data points out, and it's why insurance rates tend to be quite high for compact two-doors. But if you're still drawn to this type of car, compact coupes aren't inherently bad. The 2011 Scion tC has emerged...Read More»

2011 Toyota Sequoia 4WD LV8 6-Spd AT SR5 (GS) Angular Rear Exterior View
Price Increase Coming For Toyota, Scion And Lexus

If you’re in the market for a new Toyota, Lexus or Scion, you may want to make a purchase decision soon. Toyota has announced price increases, ranging from just four-tenths of a percent on the Scion xD, up to 2.2 percent on the Toyota Sequoia. Only the Tacoma compact pickup, Yaris sedan...Read More»

2012 Scion xB 5dr Wagon Auto (Natl) Open Doors
TCC's Most Popular Reviews for November 2010

We're plowing through the list of 255-plus vehicles on sale in the 2011 model year here at High Gear Media--and as we cull our latest drives into full reviews, we're watching what you're reading. Each month we scan Google Analytics to see which reviews are most popular. Some of the time, those...Read More»

Scion AV website
Scion Makes Movies For Millennials, But Will They Help Sell Cars?

If you keep tabs on our parent site, TheCarConnection, you might remember the launch of Scion's AV website last December. ScionAV.com was envisioned as a sort of online magazine -- a way for the automaker to buff its brand by engaging Millennials on art, music, and lifestyle topics. Recently, Scion...Read More»

2011 Scion xD Release Series 3.0
2011 Scion xD Release Series 3.0 Will Cost You At Least $17,625

Toyota's Scion brand has released its first special edition of the 2011 model year into the wild--and it's safe to say if you like teensy hatchbacks and the color brown, you're in luck. The new xD Release Series 3.0 may sound as if it needs an engineer to write a bug ticket, but it's the long-ish...Read More»

Abarth Fiat 500C
Video: Fiat Launching This Year With 165 Dealerships In 119 U.S. Markets

A week ago, we told you that Chrysler's Sergio Marchionne was planning to meet potential Fiat dealers and explain his vision of the American Fiat network. Yesterday, the CEO did just that, and he seems to have generated lots of enthusiasm among attendees -- even though other dealers are clearly...Read More»

Screenshot of the Scion tC 'Take on the Machine' microsite
Scion Uses Search Engines To Promote The tC

Scion's been fairly quiet the past couple of years. The once-brash brand for tuners-in-training has been given a run for its money by other automakers like Kia and Nissan. But now that the new tC has arrived, Scion has put the gloves on and come out swinging -- and it's enlisted search engines in...Read More»

2011 Infiniti G37 Coupe IPL
Today at High Gear Media: Infiniti IPL, GM IPO, And More Acronyms

GM's CEO, Ed Whitacre, is calling it quits. He's the company's third CEO in 18 months, which makes Daniel Akerson the company's fourth CEO in 18 months. [TheCarConnection] GM's also landed a $5 billion line of credit that could help it file an IPO later this year. Coincidence? [TheCarConnection]...Read More»

2011 Scion tC
Today in Car News: Corvettes, Porsches, and Mustang II

It's Wednesday--the less glamorous middle sister to fabulous Friday--and High Gear Media is settling down in the Bay Area, ready for this weekend's Pebble Beach Concours and classics weekend. While we're putting up the tents and setting up the wireless connections, here's what we're browsing from...Read More»

2011 Scion tC
Today at High Gear Media: Scion tC, Hawaii Five-0, and Our Late Nissan Leaf

Six months after the brouhaha kicked off, has Toyota been badly bruised by all those recalls? Today at High Gear Media, our own Bengt Halvorson peers into the recall abyss and reports on TheCarConnection that Toyota may have lost 200,000 sales and 1.5 percent of the entire U.S. market as a result...Read More»

2011 Scion tC
2011 Scion tC: Driven, And Priced

Scion fell into a sales funk last year, with the teensy xD and the bloated new-generation xB falling prey to the likes of Kia and Hyundai. The Scion tC? The same story. The Celica-ish coupe was in dire need of a replacement--and a personality infusion. It's nearly a mission accomplished for the new...Read More»

2011 Scion iQ
2011 Scion iQ Coming in March, Staying a While

When the Smart-like 2011 Scion iQ shows up in dealers next year, it's likely to give the Daimler-built two-seat city car some heartburn. The vice president of Scion, Toyota's brand-within-a-brand, confirmed this week at the press launch of the 2011 Scion tC that the new iQ will arrive in the U.S...Read More»

2011 Scion tC
2011 Scion tC: First Drive This Friday, More Photos Today

You've seen the 2011 Scion tC before--earlier this year from the 2010 New York auto show. You probably want to know more on how it drives and how it's different from the '10, though, right? This week we're in San Diego to drive the new Scion, but you'll have to wait a bit longer to find out more on...Read More»

2011 Scion tC by Five Axis
Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: apparently, these are the things kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of any automaker in the U.S. -- has developed an online game that uses each of those elements to promote the all new, 2011 Scion...Read More»

Teaser image for Scion's 'Reinvent the Wheels' campaign
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends

Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign. The premise of the campaign is...Read More»

2011 Scion xB
Preview: 2011 Scion xB

• What is it? The first major update to the Scion xB since 2007 • The basics: A boxy body and economical four-cylinder power • On sale: Now • Price: From $16,000 Toyota’s youth brand Scion has updated its boxy xB wagon for the 2011 model year, giving it an aggressive...Read More»

2010 Scion xB 5dr Wagon Auto (Natl) Front Exterior View
2010 Scion xB And 2010 Toyota Corolla Are Top Safety Picks

We have some good—actually some excellent, award-worthy—Toyota-related news! Both the 2010 Toyota Corolla and 2010 Scion xB have earned the Insurance Institute for Highway Safety's Top Safety Pick award. Both cars just emerged from the new IIHS roof-crush (rollover) test with flying colors. In...Read More»

2010 Scion tC Release Series 6.0
2010 Scion tC Release Series 6.0 Priced, Coming To Chicago

Scion has gotten by unscathed as parent company Toyota (NYSE:TM) continues to announce safety recalls for braking, acceleration and steering issues, so the sporty tC coupe may appeal to some buyers that otherwise would be shopping for Toyota-brand vehicles. The latest version of the tC, the Release...Read More»