Scion News

One week before a new U.S. president is sworn into office, a second major automotive scandal--the one involving Takata's fatally flawed airbags--is coming to an end. But while today's agreement may wind down the government's investigation of the Japanese supplier, the recall and repair of vehicles...Read More»

The 2016 Scion iA is one of the best small car picks on the market. It’s quite a turnaround for Scion, which previously had the lackluster xA and xD models in this size category. In all fairness, it’s a turnaround that arrived a bit too late, as the Scion brand, a youth-oriented...Read More»

Toyota has issued a recall for the 2013 - 2016 Scion FR-S (soon to be the Toyota FR-S). According to the National Highway Traffic Safety Administration, some of those vehicles might suffer from a technical glitch that could allow them to roll away when owners think they're parked. Like other...Read More»

Has Toyota’s youth-oriented sub-brand, Scion, failed, or merely timed out in its mission? Jim Lentz, Toyota’s CEO for North America, announced yesterday in a video statement that the brand will be phased out after the 2016 model year, with all products but the tC coupe reappearing with...Read More»

Today, Toyota announced plans to shutter its youth-oriented Scion brand. But why? That depends on whom you ask. TOYOTA'S VERSION In the video above, Toyota Motor North America's CEO Jim Lentz explains that Scion isn't really going away. Beginning in the 2017 model year, most remaining Scion models...Read More»

Toyota's brand-within-a-brand is growing once more, and it's doing so by adding more small cars. A new small crossover SUV, based on the C-HR concept on display at this year's Los Angeles auto show, is headed for production as the fourth member of the Scion lineup. When it launched in the 2004...Read More»

Years from now, you will be able to tell your children or your grandchildren or your flat-voiced AI companion about the time when boxy cars were a thing. Scholars will debate how the trend began. Some will point to the Lego-like minivans that roamed the roads in the long-ago 1980s and 90s. Others...Read More»

Get into any models from the current 2015 Scion lineup—or the upcoming 2016 Scion iM, as was recently shown at the New York Auto Show—and you’ll find a very different audio and infotainment system than what you’d get in mainstream Toyota models like the Yaris, Corolla, or...Read More»

The Scion niche small-car brand has long operated as a sort of laboratory for Toyota. And now it’s serving as a testbed for how the role of Toyota dealerships could change in the future—to be, perhaps, a little more like the controversial sales methods used by Tesla Motors. But prior to...Read More»

Scion is Toyota's youth brand, but its lineup's grown old over the past few years. It's finally time for a trio of new models Scion promised last year--and this one is the most practical. It's the new 2016 Scion iA sedan. The first thing you’ll note is that the iA is the first sedan ever to...Read More»

]Scion has been starved for product over the past few years. Last year it said it would get three new vehicles, and previewed one of them with a concept. Now, we have the production version of that concept--the new 2016 Scion iM hatchback. Unveiled alongside the new Scion iA sedan at the New York...Read More»

After a brief and not-so-illustrious run, the Scion iQ is motoring off to that great car lot in the sky. As our colleagues at Green Car Reports have noted, the itsy bitsy iQ is being pulled from the American market after selling just 2,040 units in 2014. ALSO SEE: 2015 Jeep Cherokee Investigated...Read More»

Scion was Toyota’s fast-growing brand in the 2000s, but in the past few years it’s gone a little stale. Toyota’s set out to change that at the 2014 Los Angeles show with a new concept car that will lead to two new Scions next year. ALSO SEE: 2015 Ford F-150: Top Full-Size Truck...Read More»

In today's auto market, competition is stiff. Every car seems built to last, which makes it difficult for automakers to tout reliability as their sole selling point. Consumers can shop nearly any brand, confident that they'll drive home in something that will hold up for years. That's led to the...Read More»

After years of stagnant products and plummeting sales, it appears that Toyota is about to throw a much-needed lifeline to its youth-oriented Scion brand. Scion VP Doug Murtha told Ward’s Auto that the brand is primed to receive three new products in coming years, and we’ll be seeing the...Read More»

When Zipcar launched its car-sharing service nearly 14 years ago, many people shrugged. "Okay," they said, "that's an interesting alternative to rental cars, but it won't have any effect on the auto industry." Oh, how times change. Today, car-sharing is becoming big business. General Motors saw the...Read More»

The results of Consumer Reports' 2012 Annual Auto Reliability Survey are a mixed bag for automakers in the U.S. and Europe. However, Asian brands -- especially those from Japan -- walked away with consistently high marks. Methodology The 2012 Auto Reliability Survey ranked both automakers and...Read More»

For nearly a decade, Scion has been working overtime to win the hearts and mind of young, urban types. In doing so, the company has relied on a highly customizable lineup of vehicles, allowing buyers to express their creativity. In fact, creativity has been at the heart of many Scion promotions...Read More»