Marketing

Subaru Talks About 'Mediocrity'
Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we stumbled across the 2011 Mediocrity Twitter page, which led us to the Mediocrity website. Which was pretty much where the...Read More»

Full Auto Brake with Pedestrian Detection  -  2011 Volvo S60
Volvo Wins 'Best Use Of Facebook' At Digi Awards

Ad agencies haven't always known what to do with their digital departments. Sometimes, the web team has been dumped in a corner of the graphic design office. Other times, they've been shoved in a spare room near the in-house server -- because that's what they do, right? Server things? But no more...Read More»

Jason Sadler hawking the Nissan Juke
Nissan Very Excited To Put Juke Marketing In The Hands Of 'Virtual Nobodies'

We love PR people. Sometimes, they give us great scoops about upcoming rides, or offer us test drives before models launch. And sometimes, they make us laugh, as one PR team did yesterday while trying to pique our interest in the marketing campaign for the 2011 Nissan Juke. The premise of the...Read More»

2011 Mitsubishi Outlander Sport  -  "World's First Online Test Drive"
Test-Drive A Real 2011 Mitsubishi Outlander Sport, Remotely

Mitsubishi has lined up the opportunity for virtual test-drives of its new 2011 Outlander Sport. And no, we're just talking about another tilt-and-pan virtual showroom feature, or some Need for Speed–style game backdrop. That's right; you'll send a specially outfitted 2011 Mitsubishi...Read More»

BP fail whale
AdAge Lists The Worst Social Media Screw-Ups Of All Time, Two Automakers Make The Cut

We can get a little feisty when we're talking about marketing campaigns. Some people get amped about football, for others, it's flan, and for us, it's how navigable your Facebook page is. So when we see a marketing campaign that could've been awesome except for a few tragic flaws -- as we did with...Read More»

Mercedes-Benz 'Impact' campaign
Video: Mercedes-Benz Touts Safety In 'Impact' Ad Campaign, Wants To Hear Your Story

If you're a cable subscriber -- and statistics tell us that most of you are -- you've probably stumbled across the Discovery Channel show called "I Shouldn't Be Alive". If not, the title conveys the show's concept pretty clearly: people who have had near-death experiences relive them in front of...Read More»

2012 Ford Focus ST
Update: 2012 Ford Focus Wants You To Audition For A New 'Amazing Race' Reality Show

A few quick updates about the 2012 Ford Focus, which is set to be the centerpiece of another massive advertising blitz from Ford Motor Company: 1. That social media campaign for the Focus that we mentioned the other day -- the one called "Global Drive" that looks a lot like the Fiesta Movement, but...Read More»

Screencap from Citroen 'Dating 2.0' campaign
Citroen Aims For The Funny Bone, Misses By A Mile, With Build-A-Date Campaign

Europe can be a confusing place for Americans. The streets are narrower, the coffee is stronger, and everything seems historic. The cars are different there, too -- and so are the car ads. Case in point: the latest campaign from Citroen, called "Dating 2.0". At heart, the campaign's conceit is...Read More»

Screencap from 2011 Volkswagen Jetta commercial
Video: Volkswagen Pins Dreams Of World Domination On New Jetta. Wanna See The Ads?

It's no secret that Volkswagen and its CEO Martin Winterkorn have big dreams of conquering the world. (Ah, Germans.) In fact, the company has repeatedly said that it wants to surpass the current #1 automaker, Toyota, by 2018, but in order to do that, Volkswagen will really need to up its game in...Read More»

Screencap from Subaru 'Tracks' Facebook promo
Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling out on Facebook for a much clearer target market: 30something hipsters. Before we go any further though, we should point out...Read More»

Nielsen's top ten ad categories for the first half of 2010
Do They Know Something We Don't: Automakers, Auto Insurance Ad Spending Soars

During tough economic times, companies often cut back on marketing -- in fact, advertising budgets are frequently the first to shrink when danger looms and the last to expand once the coast clear. As a result, some analysts see ad spending as the equivalent of the canary in the mine shaft: a sign...Read More»

2012 Mediocrity spy shots
Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted the color of a 1998 IBM desktop computer and looking a lot like an old Kia Optima, Marty Padgett's first guess was that the...Read More»

2012 Ford Focus Five-Door
If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus

Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices in showrooms. Knowing a good thing when they see it, Ford's social media guru Scott Monty and his colleagues have decided to...Read More»

2011 Kia Sportage
Contest: Kia Teams With Yelp To Give You A Shot At Free Cash

In our world, Thursday is a day for optimism. The weekend's looming, the drink specials are flowing at local theme bistros, and tomorrow's Friday, which is essentially Saturday's little brother. And so, in that spirit of a future bright with hope and caffeine, we bring word of a new contest...Read More»

2010 Mitsubishi Outlander SE
Video: Mitsubishi Wants To Know, What Are You Into?

We don't talk much about Mistubishi these days -- and we're not alone. The company's annual sales have been on the decline since hitting a high water mark of around 354,000 vehicles in 2002, hovering around 50,000 today. There's even been talk about the automaker pulling an Isuzu on the American...Read More»

2011 Ford Expedition 2WD 4-door Limited Angular Front Exterior View
RIP Eddie Bauer, 1991-2010 (Trucks and SUVs, That Is)

When the 2011 Ford F-150 goes on sale in October, truck shoppers will be confronted with the usual panic-inducing array of choices: powertrain choices, bed choices, cab choices, audio choices, even trim-level choices. Those F-150 trim packages include stalwarts like the XLT, Harley-Davidson, FX2...Read More»

Screencap from Toyota's 'My First Ride' campaign on Break.com
Video: Toyota Goes For The Funny Bone With 'My First Ride' Comedy Series

Once upon a time, corporations sponsored entire TV shows. Philip Morris brought America I Love Lucy. Dutch Master Cigars beamed The Addams Family to your living room. And The Flintstones was brought to you by the good people at Winston. The practice of sole sponsorship had mostly ended by 1971 --...Read More»

Interbrand's top 100 brand rankings for 2010 (biggest risers and fallers)
Interbrand Names The Top 100 Brands Of 2010: How Does Your Favorite Automaker Rank?

Every year, the marketing powerhouse known as Interbrand publishes a list of the top 100 global brands. These are the companies at the head of the international pack that shape the way the world does business. The best performers have solid balance sheets, strong future prospects, and the respect...Read More»

Facebook page for the Honda Accord Crosstour
One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?

People discuss lots of stuff on social networks. Grandchildren. Farmville. Cat videos. But they also discuss the world of commerce -- what they like, what they're buying, and what they try to avoid. And of all those things, all those products, we talk about cars most of all. ROI Research recently...Read More»

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