Marketing

Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)
Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)

According to a report in the Wall Street Journal, automakers have grown weary of hiring high-priced celebs like Ricardo Montalban and John Slattery to hawk their rides. Nowaday's, car marketers are focusing their attention on "a similarly powerful but cheaper source: young social-media influencers...Read More»

2011 Chevrolet Volt
Chevrolet, Ford, Honda, Mercedes-Benz, And Toyota Named Nielsen Finalists For Green Marketing

Like any trend, the "green" movement has fallen in and out of favor, but for the past few years, it's been especially popular -- maybe as popular as it was when it first gained mainstream momentum during the hippie movement of the 1960s. And perhaps because of that popularity, Nielsen has decided...Read More»

Mr. Goodwrench coloring book
Goodbye, Goodwrench

When General Motors introduced Mr. Goodwrench to the world in 1974, it was a bold marketing move. The friendly, nerdy guy sporting chunky, horn-rimmed glasses was GM's way of assuring millions of Buick, Cadillac, Chevrolet, GMC, Oldsmobile, and Pontiac owners that they had a place to turn for...Read More»

2011 Chevrolet Cruze
HGTV Car Hunters Keen on Cruze Over Civic, Corolla

Chevrolet knows it has not been competitive in the compact car segment in far too long, and now that it is launching a new car that is finally competitive, it needs to grab the consumer's attention. Awareness is a huge issue that is sometimes hard to overcome, that goes along with perception. Both...Read More»

Chevy Cruze ad on Pandora
Today Only, Pandora's Music Box Is Full Of The 2011 Chevy Cruze

If you're a Pandora fan, prepare to get an earful about the Chevrolet Cruze today: Chevy has bought every ad spot the popular music streaming service has to offer, both on the Pandora website and its popular mobile app. Web visitors can expect to see Chevy ads cycle through their playlists at...Read More»

Chevy Cruze T plays a giant game of Pac Man
In China, The Chevy Cruze T Plays A Giant Game Of Pac-Man

It's no secret that China is the world's biggest auto market. Thanks to Beijing's more capitalist-friendly ways, a strong national economy, and a growing middle class, car ownership in China is on the rise. (Cash-for-Clunkers-esque government subsidies haven't hurt, either.) The problem is, despite...Read More»

Smart Fortwo Hello Kitty
Smart Launches All-Out Assault On Dumb

Smart has published a manifesto on its Facebook page -- a manifesto against "dumb". The headline spells out the concept pretty clearly: "smart is against dumb, mindless consumption. Are you?" The manifesto goes on to list examples of the "dumb" that smart seeks to eradicate: • Dumb is Venti...Read More»

Duramax & Allison
Video: Chevy Silverado Loads Up On Funny In New 'Max & Al' Campaign

Marketing to truck fans can be tough. They tend to be well-informed shoppers and very brand loyal, so convincing them to switch brands or models has to be more than smoke and mirrors; automakers have to talk the talk and walk the walk. That's exactly what Campbell-Ewald is hoping to do with its new...Read More»

2010 Chevrolet Impala
Chevy Hands AARP Members $1000 Toward A 2010 or 2011 Impala

If you've reached the Big 5-0 and you're in the market for a new sedan, you might want to renew your AARP card: for the month of November, GM is offering AARP members a $1,000 discount off the price of a new 2010 or 2011 Chevrolet Impala. At a time when much of the auto world is marketing to...Read More»

Volkswagen's 'Yes We Can' ad
Today In Advertising: Yes, We Can...Sell Volkswagens

Volkswagen may have trouble meeting its lofty 2018 sales goals, and Democrats may have suffered losses at the polls yesterday, but together, they can...sell cars to South Africa. Take a good look at that ad on the left. Enlarge it if you must. That is, indeed, President Obama's "Yes, we can" slogan...Read More»

Screencap for Skoda Fabia vRS ad
Video: Skoda Packs The Fabia vRS Full Of Lean, Mean Stuff

In Europe, the Volkswagen subsidiary known as Skoda has undergone a slow but undeniable transformation. When VW took the Czech company under its wing in the early 1990s, it was cranking out autos similar to those made in other Eastern Bloc nations -- which is to say, mostly forgettable, and not so...Read More»

Screencap from Chevrolet's 'Chevy Runs Deep' ad
Video: GM Reverses Course, Gives 'Chevy' Back To America

Remember a few months ago when word leaked out that Chevrolet was trying to put the kabosh on the word "Chevy"? It turned out that GM's marketing team was trying to tidy up the brand, and wanted employees to use only the word "Chevrolet" in official communications. The backlash from fans was huge...Read More»

When Harry Met Sally
Video: VW Hitches Its Wagens To Film Buffs

Chances are pretty good that you've seen When Harry Met Sally -- and even if you haven't, you've almost certainly witnessed that scene. You know: the one where Meg Whatshername shows Billy Whosit that women have an uncanny ability to lie? As it turns out, many people have been known to visit New...Read More»

Screencap from Land Rover's 'Pulse of the City' program
Land Rover Launches Evoque-ative 'Pulse Of The City' App

Earlier today at Celebs And Cars, we talked about the launch of the 2010 Range Rover Evoque and a new marketing campaign called the "Pulse of the City Project". In case you missed it, the automaker is putting 30+ celebs and influencers behind the wheel of the Evoque and having them track their...Read More»

Ford Motor Company's Jim Farley
Ford Motor Company Named 'Marketer Of The Year'

For 40 years, Advertising Age magazine has pored over marketing campaigns from corporations and politicians across America, with the goal of selecting its "Marketer of the Year". The winners have frequently come from the auto industry -- after all, automakers, dealers, and auto insurance agencies...Read More»

Screencap from Brotherton Cadillac's Race for a Ride contest
Cadillac Dealer Taps Twitter To Raise Cash For Charity

What's great about social networks like Facebook and Twitter is that they're constantly changing. They grow and evolve thanks to user-generated content, and we're always surprised at how clever people and businesses can be, adapting social media to their needs. Case in point: one philanthropically...Read More»

Screencap from the Skoda Belgium website
Skoda Uses Facebook For Something We'd Like To Call 'Crowdhaggling'

We don't have much cause to talk about Skoda on this side of the Atlantic, but an unusual new promotion from the Czech Republic-based brand has turned our heads. Skoda's Belgian subsidiary recently launched a contest using the Facebook "like" button as currency -- seriously, it's been assigned a...Read More»

Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign
Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we stumbled across the 2011 Mediocrity Twitter page, which led us to the Mediocrity website. Which was pretty much where the...Read More»

Full Auto Brake with Pedestrian Detection  -  2011 Volvo S60
Volvo Wins 'Best Use Of Facebook' At Digi Awards

Ad agencies haven't always known what to do with their digital departments. Sometimes, the web team has been dumped in a corner of the graphic design office. Other times, they've been shoved in a spare room near the in-house server -- because that's what they do, right? Server things? But no more...Read More»

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