Marketing

GM's Marketing Guru Wants Chevrolet To Become Apple
GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said that he wanted to retool the Chevrolet brand to be more like that of Apple. Ewanick's exact words -- noted on a slide -- were...Read More»

2011 Scion tC 2-door HB Man (Natl) Steering Wheel
2011 Scion tC: Is Scion Curbing Your Enthusiasm?

Toyota's Gen Y arm, Scion, has been a bit of a mystery to me, but not because of the product. The xB, xD and tC in their first generation were really on the mark when it came to hitting their target market. Marketing-wise there were no TV ads: it was heavily Web-oriented, with Scion reps appearing...Read More»

2011 Porsche Sport Drive
2011 Porsche Sport Drive: Getting Butts In Seats

Porsche has stated in no uncertain terms that it wants to grow its sales volume. Porsche feels it has a perception issue -- it thinks consumers view its cars as expensive and impractical. Like other automakers, it realizes that one of the best ways to help change peoples minds is to get butts in...Read More»

Skoda's 'Family Composer' website
Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen's Skoda brand is doing something...Read More»

Allyn Rachel in an ad for the 2011 Toyota Venza
2011 Toyota Venza Ad Warns Of Takeover By The Facebook Generation

The new ad campaign for the 2011 Toyota Venza is chilling: a bleak, emotionless picture of post-apocalyptic America, full of Facebook and MacBooks. And Thunderdomes, too, we assume. The clip features comedienne Allyn Rachel in what may be her first serious role to date. Sitting before a white...Read More»

Nissan Leaf ad, 'The New MPG'
Nissan Leaf Shifts Strategy & Asks How Far You Can Go On $1

Selling electric vehicles is no easy task. Human beings are creatures of habit, and EVs represent a dramatic shift. Accordingly, Nissan has shifted its advertising strategy for the fully electric Leaf, targeting an area where everyone's sensitive: the wallet. You probably recall the first ads for...Read More»

2011 Chevrolet Equinox LTZ
“Main Street in Motion” Puts the Public Behind the Wheel of GM's Latest

It's a surprisingly well-kept secret that major automakers sometimes invite prospective customers to test-drive their cars at staged events held in large parking lots around the country. The companies only send out invitations to these events to a limited number of people and it isn't exactly clear...Read More»

2011 Volkswagen Routan
Rebel Attack: Greenpeace Uses The Force Against Volkswagen

I blogged yesterday about VW trying to engage its fans in helping to make the next commercial in its series “Drive Until.” I found this to be a good approach to winning fans and more adherents to the VW brand. It’s a great way to interact with the VW buyers and keep the company...Read More»

2012 Volkswagen New Beetle in Britney Spears' 'I Wanna Go' video
Britney Spears Pimps The 2012 Beetle

There are days when you have to wonder if the universe is run by a drunken frat boy with a sense of humor. Case in point: the latest Britney Spears video that pimps the 2012 VW Beetle. Let us not digress by going into the sordid career of this once-great superstar. That is what TMZ and MTV are for...Read More»

Chevy, Buick, and GMC 'Main Street in Motion' drive event, CitiField, NYC, June 2011
Chevy, Buick, GMC Get 'Butts In Seats' Via Stadium Drive Days

Let's say you're the largest U.S. automaker, and you have a little problem. You're building cars that get good reviews for features, fit, finish, and fuel economy, but half the world still thinks you build lousy cars like you used to, and the other half shuns you as "Government Motors" due to a...Read More»

L2's Facebook IQ survey for 2011
BMW Zooms To The Front Of The Pack On Facebook

If you're on Facebook, you understand its allure, its dazzling ability to connect you with friends, fremenies, people you'd thought you'd forgotten, and others you wished you had. If you're not on Facebook...well, you will be. Facebook -- or at least the social, interconnected, sharable info model...Read More»

2012 GMC Sierra 2500 HD
GMC Loans Trucks To Nonprofits For Its 2012 Catalog Photoshoot

If you're a regular reader of auto sites like this one, you've probably noticed something peculiar about the promotional pics of new vehicles -- namely, that many of them look the same. There's your standard car-on-road shot, the car-next-to-edgy-office-building, and of course, the...Read More»

Soviet-era ekranoplan
The Death and Rebirth of the Automotive Industry

The automotive industry has faced some, errrr, challenges in the past few years. At times, many said outright that the industry was dying. But as 2010 and 2011 are proving, consumers and car buyers are still in the driver's seat. As always, automotive marketing plays a big role. It's a discipline...Read More»

2012 Audi A6 Avant
How to Get from ‘B’ To ‘A’? Ask Audi

Having had a relatively low stress day, I decided to ruin it by intentionally engaging in what I like to call “anger gardening.” It involves weeding my backyard, which according to some has become an unintentional exercise in biodiversity run amok. There are more types of weeds and...Read More»

Cadillac on Foursquare
Cadillac Comes To Foursquare: Discuss

Cadillac used to be the car of grandparents' dreams: solid, dependable, and staid. It said, "Yes, I've arrived...at Denny's for the early bird special." In recent years, though, Caddy has been making a play for younger drivers. Design has gotten bolder and edgier, and the company has tapped...Read More»

Honda Sounds of Civic contest
Honda Is Looking For The Next Justin Bieber (Or Lady Gaga): Video

When Honda launched its first marketing salvo for the revamped 2012 Civic, we were underwhelmed -- mostly because we're grammar nerds and the campaign's tagline has a major error front-and-center. Honda's next Civic promotion, however, looks much better, and it might even yield some good music (or...Read More»

2011 Jeep Wrangler Mojave
Jeep Wrangler + Lenny Kravitz: I Want To Get Away

Cooking is an inherently tricky business. Too much of one ingredient or too little of another, and the meal is a washout. Moreover, being consistent while cooking ... no, correct that, being consistently good ... is a very difficult thing. And I should know, as I am the designated chef in the house...Read More»

Thor Acura press kit
Thor Blows Up On Acura: Press Kit Triggers Ann Arbor Evacuation

photo by Matt Tierney Thor may be blowing up at the box office, but this afternoon, the movie was also responsible for a full evacuation of parts of downtown Ann Arbor. A press kit sent out by Acura as a tie-in with its promotion of the movie ended up in a recycling bin via our pals at Automobile...Read More»

2012 Audi A7 3.0T
Audi A7: Bitten, Smitten and One Sexy Kitten

How do you define cool? Everyone has their own definition and interpretation, but I would generally say that when it comes all things automotive, there has to be a visual presence, a character, a spirit, if you will that is made of metal, rubber, and plastics assembled into a shape that draws the...Read More»

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