Marketing

Cadillac Comes To Foursquare: Discuss
Cadillac Comes To Foursquare: Discuss

Cadillac used to be the car of grandparents' dreams: solid, dependable, and staid. It said, "Yes, I've arrived...at Denny's for the early bird special." In recent years, though, Caddy has been making a play for younger drivers. Design has gotten bolder and edgier, and the company has tapped...Read More»

Honda Sounds of Civic contest
Honda Is Looking For The Next Justin Bieber (Or Lady Gaga): Video

When Honda launched its first marketing salvo for the revamped 2012 Civic, we were underwhelmed -- mostly because we're grammar nerds and the campaign's tagline has a major error front-and-center. Honda's next Civic promotion, however, looks much better, and it might even yield some good music (or...Read More»

Thor Acura press kit
Thor Blows Up On Acura: Press Kit Triggers Ann Arbor Evacuation

photo by Matt Tierney Thor may be blowing up at the box office, but this afternoon, the movie was also responsible for a full evacuation of parts of downtown Ann Arbor. A press kit sent out by Acura as a tie-in with its promotion of the movie ended up in a recycling bin via our pals at Automobile...Read More»

Brake & Gas characters from Hertz ad campaign
Hertz Sweepstakes Offers Free Rentals & A New Chevrolet Camaro SS

Whether you're in the market for a new car or just looking for some weekend R&R, you may want to pay attention to a new promotional campaign from Hertz. The rental car giant began running its new "Gas and Brake" ads yesterday. The premise behind them is that there are, metaphorically speaking...Read More»

2011 Toyota Camry LE
African-American Auto Market Surged In 2010, Toyota Benefited Most

Toyota is now the top single brand among African Americans, with 15 percent of the new-vehicle market. That's according to information and marketing analysts at Polk, who listed Ford, Chevrolet, Honda, and Nissan as runners up, each with more than ten percent of the market. While what Polk calls...Read More»

Volkswagen's 'The Force' ad for the 2012 Passat
Never Mind The Hamsters: VW's Darth Vader Ad Is The Only One You Really Liked

Forget Chrysler and that "Born of Fire" ad that generated so much buzz (justified or not). Forget Kia and its indomitable, award-winning rodents. The only auto ad from 2011 that you folks really enjoyed is Volkswagen's clip with the diminutive Darth Vader. We're not making that up: marketing...Read More»

Kia 'Hamsters' commercial
Kia's Hamsters Scurry Off With Nielsen's Top Ad Award At The 2011 New York Auto Show

It's official: Americans love rodents. That rule may not apply so much to rats or nutria, but cuter critters like squirrels and chipmunks are tops with U.S. consumers. And at the pinnacle of the rodent pyramid, we find hamsters -- specifically, the road-trippin' hamsters featured in commercials for...Read More»

Toyota Prius Eco-Greenhouse in MONOPOLY Millionaires game by Electronic Arts
Monopoly Millionaires Lets You Pass Go, Collect $200, And Save The Planet In A Virtual Toyota Prius

Weary of pulling weeds on Farmville? Been around the block one too many times in Car Town? Need a new way to look busy in your cubicle without actually being busy? Look no further than Monopoly Millionaires -- now with special add-ins from Toyota. For the next 12 months, folks who play Monopoly...Read More»

Fast Five trailer playing at Car Town drive-in cinema
Car Town's Virtual World Offers Real-World Amenities -- Including Fast Five Movie Tickets

Last summer, we announced the launch of a new app on Facebook: Car Town. It was meant to be the gearhead's answer to Farmville and Petville and other social games that encourage obsessive-compulsive types to do repetitive chores in a virtual world while presumably ignoring their chores in this one...Read More»

Dodge 'Haiku For You' ad
UPDATED: Dodge's 'Haiku For You' Is The Worst Ad Of 2011 (So Far)

UPDATED: SEE BELOW After months of near-silence during its painful restructuring process, Chrysler began crawling back toward the world of advertising. Its first efforts -- one of which was dedicated to Burmese dissident Aung San Suu Kyi -- were not especially well received. Then came a few new...Read More»

Full Auto Brake with Pedestrian Detection  -  2011 Volvo S60
The New Volvo Hates Its Fans (But Loves Its Lawyers)

For years, Volvo was the redheaded stepchild of Ford Motor Company, and even before the recession hit in 2008, Ford had begun looking to find a new home for the Swedish marque. Though a foster parent was soon found in China, Ford's negotiations with Geely took a long time to resolve and undid much...Read More»

Rebecca Black - Friday
Rebecca Black, Eminem Giving Chrysler Extra (Blemished) Face Time?

Quick: Which music-video face do you most associate with Chrysler now: Eminem, or Rebecca Black? Chrysler no doubt would rather have you think of its Super Bowl commercial, starring Eminem, but it would be hard to find someone who logs any time connected and hasn't seen the cobbled-together music...Read More»

Chevy's 'Diamonds and Dreams' makeover in Granite, CA
Video: Chevy Builds Field Of Dreams In California -- Your Community Could Be Next

About a year ago, Chevrolet launched an online contest for communities across the U.S. The five grand prize winners of the "Building Diamonds and Dreams" competition would receive makeovers for their youth baseball fields, courtesy of Chevrolet and Scotts Company. The contest ended around July 30...Read More»

Entries in Saab's banner ad competition
Saab Wants You To Design The World's Best Banner Ad. Good Luck.

Nobody loves banner ads. They're often garish to the point of being offensive, and they take up space that could otherwise be used for news, reviews, syllogisms, or whatever the kids are into these days. Worst of all: they're not very effective for advertisers. But Saab hopes to change all that...Read More»

Screencap of Nissan Juke campaign with Sports Illustrated
Video: Nissan Pits New Juke Model Against Swimsuit Models (Get It?)

There are probably worse things than Nissan's latest ad campaign for the 2011 Juke -- Ebola, for example. Or pleated pants. Or Bieber Fever. Or...well, that's about it. It's a shame, because we've been blessed with a slew of good car commercials in recent weeks. The "Imported from Detroit" ad for...Read More»

2011 Ford Explorer
Ford Wants To Send You On The Adventure Of A Lifetime In A 2011 Explorer

Ready for some adventure? Ford certainly hopes so. Building on the social media success of its Fiesta Movement, Ford has launched the "Go. Do. Adventures" contest to promote the 2011 Ford Explorer. Just tell Ford about your dream adventure vacation, and if you're lucky, Scott Monty & Co. will...Read More»

Screencap from Dodge 'Snowpocalypse' commercial
Ha! Dodge Laughs In The Face Of The Snowpocalypse

If you've been in Tahiti the past few months, consider yourself lucky, because those of us in North America have been subjected to a nonstop barrage of winter storms, snowpocalypses, snowtastrophes, and snowmageddons. No one has been spared -- not even Katie Couric. Almost worse than the snow and...Read More»

Eminem in Chrysler's Super Bowl XLV ad
So, Who Won The Super Bowl: Chrysler Or VW?

It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've debated who would win, who would lose, whose strategy would work, and whose would live in infamy. Hours later, we're still...Read More»

2011 Nissan Leaf electric car at NYC Marathon, Oct 2010, with Marathon CEO Mary Wittenberg
Nissan Sponsors Nashville's Version Of The Rock 'n' Roll Marathon

Many of you know about the Rock 'n' Roll Marathon, a nationwide series of events promoting health, headbanging, and Dodge's sporty lineup. But while Dodge sponsors the series as a whole, other companies often step in to sponsor individual runs. Case in point: Nissan, which has underwritten the Rock...Read More»

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