Marketing

Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI
Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI

Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we got word that car sales were on the rise, and now comes an equally promising harbinger: Volkswagen has purchased a spot...Read More»

Google Plus
Find Your Favorite Automaker On G+

G+ brand pages will be crucial if Google wants to chase Facebook in the race for global social-media domination. But up until now, Google has been missing out on the action. That all changed yesterday, as Google rolled out G+ brand pages and company marketers and social-media managers scrambled to...Read More»

2012 Fiat 500 'Seduction' commercial
Sexy 2012 Fiat 500 Abarth Ad Gets The Pop-Up Video Treatment

By now, you've probably seen the sexy new "Seduction" commercial for the 2012 Fiat 500 Abarth -- the one where a humdrum cubicle clone has a close encounter with an Italian supermodel, only to discover that she is, in fact, a car. Now, VH1 has given that clip the pop-up video treatment. Among the...Read More»

Screencap from the 'See It Through' 2012 Chrysler 300 commercial
2012 Chrysler 300 Debuts New Ad Starring 94-Year-Old Poem

Earlier this year, Chrysler scored a touchdown with its "Born of Fire" Super Bowl ad, featuring Eminem, the Selected of God gospel choir, and the 2011 Chrysler 200. This Thursday, the automaker is hoping for a repeat with a new commercial starring a long-deceased writer and a nearly 100-year-old...Read More»

2012 Hyundai Veloster
Hyundai Hoping For A Big Win At Super Bowl XLVI

It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to go until kickoff, advertisers like Hyundai are already huddling to prepare their game-day strategies. Hyundai has announced...Read More»

1993 Cobra R Forza Motorsport 3
Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

Pop in nearly any video game these days, and you're likely to see a slew of ads. In racing games like Forza Motorsport 4 and Gran Turismo 5, some of those ads come in the form of real-world vehicles you can drive on the virtual track. For over 15 years, companies have been trying to get the hang of...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

Last week, we told you about Fiat's new commercial for the 500c, starring singer/actress Jennifer Lopez. But watching that ad is a little confusing, like joining an episode of Cheaters halfway through. Why, for example, are those men beating the crap out of one another? Why are they chasing J-Lo?...Read More»

Toyota's 'Your Other You' campaign
Toyota Hit With $10 Million Lawsuit For Stalker-Themed Ad Campaign

Toyota's "Your Other You" ad campaign for the 2009 Matrix was supposed to capitalize on the "punking" trend popular at the time. But when a woman got unknowingly dragged into the mix, things went off the rails. Now she's seeking $10 million in damages from Toyota, the company's ad agency Saatchi...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
Jennifer Lopez Joins Eminem's Chrysler Crew, Flaunts Fiat 500

Newly single mamí-from-the-block Jennifer Lopez has gone boldly where few A-List celebs are willing to go: deep into the belly of a car commercial. For now, at least, it appears that J-Lo is the face of the 2012 Fiat 500c. In an ad that debuted this week on Monday Night Football, Lopez...Read More»

2012 Hyundai Veloster
Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a row. The bad news is that of the hundreds of brands that Brand Keys studied, no other car company broke the top 50, and just...Read More»

Kia Soul hamsters in 'Share Some Soul'
Kia Soul Hamsters Live To Dance Another Day (Now With Aliens)

In advertising, there are three things that sell: sex, babies, and cute, fuzzy animals. (Note: each should be used separately.) As proof of the third item on that list, we present the Kia Soul hamsters, who have dodged exterminators yet again and returned for another thumpin', bumpin' campaign...Read More»

Chevrolet wants to be more like Apple
GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said that he wanted to retool the Chevrolet brand to be more like that of Apple. Ewanick's exact words -- noted on a slide -- were...Read More»

2011 Porsche Sport Drive
2011 Porsche Sport Drive: Getting Butts In Seats

Porsche has stated in no uncertain terms that it wants to grow its sales volume. Porsche feels it has a perception issue -- it thinks consumers view its cars as expensive and impractical. Like other automakers, it realizes that one of the best ways to help change peoples minds is to get butts in...Read More»

Skoda's 'Family Composer' website
Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen's Skoda brand is doing something...Read More»

Allyn Rachel in an ad for the 2011 Toyota Venza
2011 Toyota Venza Ad Warns Of Takeover By The Facebook Generation

The new ad campaign for the 2011 Toyota Venza is chilling: a bleak, emotionless picture of post-apocalyptic America, full of Facebook and MacBooks. And Thunderdomes, too, we assume. The clip features comedienne Allyn Rachel in what may be her first serious role to date. Sitting before a white...Read More»

Nissan Leaf ad, 'The New MPG'
Nissan Leaf Shifts Strategy & Asks How Far You Can Go On $1

Selling electric vehicles is no easy task. Human beings are creatures of habit, and EVs represent a dramatic shift. Accordingly, Nissan has shifted its advertising strategy for the fully electric Leaf, targeting an area where everyone's sensitive: the wallet. You probably recall the first ads for...Read More»

Chevy, Buick, and GMC 'Main Street in Motion' drive event, CitiField, NYC, June 2011
Chevy, Buick, GMC Get 'Butts In Seats' Via Stadium Drive Days

Let's say you're the largest U.S. automaker, and you have a little problem. You're building cars that get good reviews for features, fit, finish, and fuel economy, but half the world still thinks you build lousy cars like you used to, and the other half shuns you as "Government Motors" due to a...Read More»

L2's Facebook IQ survey for 2011
BMW Zooms To The Front Of The Pack On Facebook

If you're on Facebook, you understand its allure, its dazzling ability to connect you with friends, fremenies, people you'd thought you'd forgotten, and others you wished you had. If you're not on Facebook...well, you will be. Facebook -- or at least the social, interconnected, sharable info model...Read More»

2012 GMC Sierra 2500 HD
GMC Loans Trucks To Nonprofits For Its 2012 Catalog Photoshoot

If you're a regular reader of auto sites like this one, you've probably noticed something peculiar about the promotional pics of new vehicles -- namely, that many of them look the same. There's your standard car-on-road shot, the car-next-to-edgy-office-building, and of course, the...Read More»

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