Marketing

Subaru Says: Skip The Super Bowl & Take Rover For A Romp
Subaru Says: Skip The Super Bowl & Take Rover For A Romp

This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»

Matthew Broderick in Honda's Super Bowl ad for the 2012 CR-V
Super Bowl XLVI Play-By-Play: Which Ads Run When (With Video)

If you're a football fan, it's easy to keep track of this Sunday's Super Bowl match-up. After all, at 6:30pm Eastern, you have a pretty good idea which teams you'll be watching, right? But do you know what commercials will run and when they'll appear? We thought not. That's why we've put together a...Read More»

Women, Power & Money
Women’s Influence In Car Buying Evolving: Study

Automotive marketers have known for some time that women exert a powerful influence over what cars will be purchased for family as well as personal use. But a new study reveals that today’s female consumers have greatly expanded their role to the point where 54 percent of them now feel a...Read More»

2012 Toyota Camry 'Camry Effect' sweepstakes on Shazam
How To Win Two 2012 Toyota Camrys During The Super Bowl: Video

Toyota is giving you the chance to win not one, but two 2012 Toyota Camrys this week. It's part of a promotion called "The Camry Effect", which involves a new ad campaign, the Shazam smartphone app, and Sunday's Super Bowl broadcast. Sound confusing? That's because is. Let us break it down for you...Read More»

Volkswagen Super Bowl XLV Ad
Super Bowl Should Be A Bonanza For Automakers (Except Kia)

The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during the game. As we've discussed before, spending upwards of $3 million for 30 seconds of advertising is a risky venture, but a...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
GM Goes For A Clever End Run On Super Bowl Advertising

Advertising during the Super Bowl is like trying out a new stunt at the Olympics: you can nail it and win big, or you can fall flat on your face and ruin your reputation for good. It's no surprise, then, that companies who buy time during the big game do their best to ensure success. That's what GM...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
Share Your Fave Chevrolet Commercial, Win A Shot At $10,000 (Or Something)

Last week, we told you about Chevrolet's "Route 66" Super Bowl ad contest, which will give one lucky independent filmmaker 30 seconds of Super Bowl airtime. But there's a way for you to win, too: share your favorite video from among the 35 finalists, and you could walk away considerably richer. The...Read More»

GM Renaissance Center American flag
GM Drops Big Fuel As Social Media Agency

After a short year-long relationship, General Motors is dropping Big Fuel as its social media agency of record. In early November, GM announced it would begin an overall agency review, in an effort to become more efficient in the way its agencies of record are handled. The review wasn't limited to...Read More»

2012 Volkswagen Beetle
Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI

Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we got word that car sales were on the rise, and now comes an equally promising harbinger: Volkswagen has purchased a spot...Read More»

Google Plus
Find Your Favorite Automaker On G+

G+ brand pages will be crucial if Google wants to chase Facebook in the race for global social-media domination. But up until now, Google has been missing out on the action. That all changed yesterday, as Google rolled out G+ brand pages and company marketers and social-media managers scrambled to...Read More»

2012 Fiat 500 'Seduction' commercial
Sexy 2012 Fiat 500 Abarth Ad Gets The Pop-Up Video Treatment

By now, you've probably seen the sexy new "Seduction" commercial for the 2012 Fiat 500 Abarth -- the one where a humdrum cubicle clone has a close encounter with an Italian supermodel, only to discover that she is, in fact, a car. Now, VH1 has given that clip the pop-up video treatment. Among the...Read More»

Screencap from the 'See It Through' 2012 Chrysler 300 commercial
2012 Chrysler 300 Debuts New Ad Starring 94-Year-Old Poem

Earlier this year, Chrysler scored a touchdown with its "Born of Fire" Super Bowl ad, featuring Eminem, the Selected of God gospel choir, and the 2011 Chrysler 200. This Thursday, the automaker is hoping for a repeat with a new commercial starring a long-deceased writer and a nearly 100-year-old...Read More»

2012 Hyundai Veloster
Hyundai Hoping For A Big Win At Super Bowl XLVI

It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to go until kickoff, advertisers like Hyundai are already huddling to prepare their game-day strategies. Hyundai has announced...Read More»

1993 Cobra R Forza Motorsport 3
Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

Pop in nearly any video game these days, and you're likely to see a slew of ads. In racing games like Forza Motorsport 4 and Gran Turismo 5, some of those ads come in the form of real-world vehicles you can drive on the virtual track. For over 15 years, companies have been trying to get the hang of...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

Last week, we told you about Fiat's new commercial for the 500c, starring singer/actress Jennifer Lopez. But watching that ad is a little confusing, like joining an episode of Cheaters halfway through. Why, for example, are those men beating the crap out of one another? Why are they chasing J-Lo?...Read More»

Toyota's 'Your Other You' campaign
Toyota Hit With $10 Million Lawsuit For Stalker-Themed Ad Campaign

Toyota's "Your Other You" ad campaign for the 2009 Matrix was supposed to capitalize on the "punking" trend popular at the time. But when a woman got unknowingly dragged into the mix, things went off the rails. Now she's seeking $10 million in damages from Toyota, the company's ad agency Saatchi...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
Jennifer Lopez Joins Eminem's Chrysler Crew, Flaunts Fiat 500

Newly single mamí-from-the-block Jennifer Lopez has gone boldly where few A-List celebs are willing to go: deep into the belly of a car commercial. For now, at least, it appears that J-Lo is the face of the 2012 Fiat 500c. In an ad that debuted this week on Monday Night Football, Lopez...Read More»

2012 Hyundai Veloster
Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a row. The bad news is that of the hundreds of brands that Brand Keys studied, no other car company broke the top 50, and just...Read More»

Kia Soul hamsters in 'Share Some Soul'
Kia Soul Hamsters Live To Dance Another Day (Now With Aliens)

In advertising, there are three things that sell: sex, babies, and cute, fuzzy animals. (Note: each should be used separately.) As proof of the third item on that list, we present the Kia Soul hamsters, who have dodged exterminators yet again and returned for another thumpin', bumpin' campaign...Read More»

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