Marketing

Tonight: Pandora & Jeep Team Up For Summer Concert Series
Tonight: Pandora & Jeep Team Up For Summer Concert Series

As someone far wiser than us once said: summer's here, and the time is right for dancing in the streets. And the parks. And the underused downtown plazas. And thanks to Jeep, in your car. That's because Jeep is sponsoring tonight's live broadcast of a concert by Yelawolf, Alabama's answer to...Read More»

Subaru's 'Guide to Everything' on Facebook
Subaru Needs Your Help Building 'The Guide To Everything'

Subaru prides itself on being a brand for adventurous types -- a reputation that's reflected in the company's lineup of sporty, AWD vehicles. Now, Subaru is asking those thrill-seekers -- whether they're Subaru owners, fans, or interested bystanders -- to help create a handbook for those who take...Read More»

Chevy's 'Stay Clutch' promo for the Chevrolet Sonic
2012 Chevrolet Sonic Gears Up For 'Stay Clutch' Contest

Last month, we told you that manual transmissions were making a comeback. Now, the good folks at Chevrolet are capitalizing on that trend with a new campaign aimed at college kids called "Stay Clutch". Like most of Chevy's marketing around the Sonic, the "Stay Clutch" campaign is almost entirely...Read More»

Chevrolet ad in the 2012 Motor City Pride program
Chevrolet Volt 'Comes Out' For Detroit's LGBT Pride Weekend

On June 28, 1969, gays, lesbians, and their transgendered friends took to the streets of New York, protesting the harassment they'd experienced at the hands of the city's police force. The violence -- now known as the Stonewall Riots -- lasted for several days and altered the way that Americans...Read More»

Facebook
GM Unlikes Facebook, Ford & Chrysler Are Still Besties

About half of all Americans use Facebook, and yet, just days before the company launches one of the most eagerly anticipated IPOs in recent memory, General Motors has pulled all advertising from the network. This isn't especially surprising. GM's head marketing honcho, Joel Ewanick, has long been a...Read More»

Ford's Go Further Commercial
Ford Is Going Further--But Has It Gone Far Enough?

With most of its 20 cars, crossovers and trucks new in the past five years, Ford Motor Company thinks it's a completely different car company than the one you may have bought from--or skipped over--the last time you purchased a new vehicle. It's been hammering that point home in a series of "Drive...Read More»

2012 Mitsubishi Outlander Sport
Mitsubishi Gives You The Day Off With A 2012 Outlander Sport (Video)

Spring has sprung, and you're itching to hit the showrooms for some test drives. The only thing standing in your way is this stupid thing called "work". No problem: if play your cards right -- and if you live in the right county -- Mitsubishi will send over a temp to keep your cubicle warm, while...Read More»

'Drive It Like You Hate It' Volvo ad from 1962
Volvo's Famous 'Drive It Like You Hate It' Ad Reimagined: Video

If you're reading this from North America or Western Europe, you're probably a little groggy thanks to the return of daylight savings time. We recommend easing into your work week with a short video about Volvo's famous "Drive It Like You Hate It" ad from 1962, reimagined by its creator, Amil...Read More»

Teams competing in Escape Routes, a TV series for the 2013 Ford Escape
2013 Ford Escape & Escape Routes: Coming To A TV Near You!

If you're smitten with the all-new 2013 Ford Escape, we have great news: the Escape is getting ready for its closeup, courtesy of a new TV series airing jointly on NBC and Telemundo's mun2. Ford's roll-out of the all-new 2013 Escape has been a bit slower than you'd expect. Typically, an automaker...Read More»

Interactive brochure for the 2012 Subaru Impreza
Subaru Launches Sleek, Interactive Brochures For 2012 Models

Subaru has worked hard to brand itself as an eco-friendly car company. Today, that reputation gets a boost from six new, digital brochures touting Subaru's 2012 lineup of vehicles. The brochures are available for the 2012 Impreza, Impreza WRX/STI, Legacy, Outback, Forester, and Tribeca -- just...Read More»

2013 Hyundai Elantra GT
Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to research firm Brand Keys and its 2012 Customer Loyalty Engagement Index, the companies best prepared to thrive in today's...Read More»

Chevrolet Silverado '2012' ad for Super Bowl XLVI
Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI?

If you watched the Super Bowl last night, you probably caught Chevrolet's ad for the 2012 Silverado pickup. Most saw it as a clever riff on the whole 2012/Mayan calendar/world-ending thing that's rumored to occur later this year. When the folks at Ford watched it, though, all they saw was red. The...Read More»

'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaign
Subaru Says: Skip The Super Bowl & Take Rover For A Romp

This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»

Matthew Broderick in Honda's Super Bowl ad for the 2012 CR-V
Super Bowl XLVI Play-By-Play: Which Ads Run When (With Video)

If you're a football fan, it's easy to keep track of this Sunday's Super Bowl match-up. After all, at 6:30pm Eastern, you have a pretty good idea which teams you'll be watching, right? But do you know what commercials will run and when they'll appear? We thought not. That's why we've put together a...Read More»

2012 Toyota Camry 'Camry Effect' sweepstakes on Shazam
How To Win Two 2012 Toyota Camrys During The Super Bowl: Video

Toyota is giving you the chance to win not one, but two 2012 Toyota Camrys this week. It's part of a promotion called "The Camry Effect", which involves a new ad campaign, the Shazam smartphone app, and Sunday's Super Bowl broadcast. Sound confusing? That's because is. Let us break it down for you...Read More»

Volkswagen Super Bowl XLV Ad
Super Bowl Should Be A Bonanza For Automakers (Except Kia)

The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during the game. As we've discussed before, spending upwards of $3 million for 30 seconds of advertising is a risky venture, but a...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
GM Goes For A Clever End Run On Super Bowl Advertising

Advertising during the Super Bowl is like trying out a new stunt at the Olympics: you can nail it and win big, or you can fall flat on your face and ruin your reputation for good. It's no surprise, then, that companies who buy time during the big game do their best to ensure success. That's what GM...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
Share Your Fave Chevrolet Commercial, Win A Shot At $10,000 (Or Something)

Last week, we told you about Chevrolet's "Route 66" Super Bowl ad contest, which will give one lucky independent filmmaker 30 seconds of Super Bowl airtime. But there's a way for you to win, too: share your favorite video from among the 35 finalists, and you could walk away considerably richer. The...Read More»

GM Renaissance Center American flag
GM Drops Big Fuel As Social Media Agency

After a short year-long relationship, General Motors is dropping Big Fuel as its social media agency of record. In early November, GM announced it would begin an overall agency review, in an effort to become more efficient in the way its agencies of record are handled. The review wasn't limited to...Read More»

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