Marketing

One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?
One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?

People discuss lots of stuff on social networks. Grandchildren. Farmville. Cat videos. But they also discuss the world of commerce -- what they like, what they're buying, and what they try to avoid. And of all those things, all those products, we talk about cars most of all. ROI Research recently...Read More»

Screencap from GMC's 'Never Say Never' contest
Contest: GMC Wants To Send You To Super Bowl XLV -- In A 2011 GMC Sierra Denali

Football fans: GMC has your number. The roughest and ruggedest member of the General Motors family recently launched a new contest that will give 17 folks a trip to Super Bowl XLV and one lucky son-of-a-gun a brand new, 2011 Sierra Denali. The premise of the "Never Say Never Moment of the Week"...Read More»

Screencap from Chevrolet's Car Hunters Challenge
Video: Chevrolet Goes For Broke With The 'Car Hunters Challenge'

There are plenty of reasons to curse reality television. It's made Heidi Montag a household name. It's put even more dollars in Paris Hilton's purse. And then there's Snooki. But reality TV has also generated a handful of good shows, and it's given advertisers like Chevrolet a cheaper, more...Read More»

2006 Honda Accord Sedan EX AT Angular Front Exterior View
Car Buying Guide: A Tale Of Two Car Dealers: Part II

I recently helped a friend buy a used car. We worked with two major dealers and our experience at each one could not have been more different. The first one was a reflection of every bad experience anyone has ever had while buying a used car. We were lied to, manipulated, our expectations were not...Read More»

Screencap from Evian ad
AdAge Names The Top 10 Viral Videos Of All Time: How Many Automakers Made The List?

Just a few weeks ago, Forbes magazine published its picks for the 20 best social media campaigns of all time. Given the huge sums of ducats that automakers spend on advertising, we'd expected to see several car companies on Forbes' list, but there were only two. Now, AdAge has published a slightly...Read More»

2011 Chevrolet Cruze
New Ads, Tim Allen Want to Woo You Into 2011 Chevrolet Cruze

Chevrolet has made quite a big deal about the upcoming 2011 Cruze--trotting it out at nearly every auto show for the last year and today, launching production in Lordstown, Ohio. Now that it's finally here (well, almost), the ad campaigns have begun. Last week we wrote about Tim Allen (you remember...Read More»

Still from the 2011 Lexus IS 'Music Track' commercial
Video: Behind The Scenes Of The New 'Music Track' Commercial For The Lexus IS

Late last week, Lexus launched an eye-catching new commercial for the 2011 IS sedan. It's also proven to be fairly ear-catching, and now Lexus has uploaded a YouTube clip to show how the ad was made. The commercial is called "Music Track", and it features an Ultrasonic Blue Lexus IS drifting...Read More»

2011 Mercedes-Benz E Class 4-door Wagon Sport 3.5L 4MATIC Grille
2010 Mercedes E-Class: 4 Winners and a Flop

How do you build a brand? By not compromising. I have come to learn that Mercedes makes very few compromises in all they do. Be it cars, like the somewhat odd looking, yet screamingly fast Mercedes Benz SLS supercar (be it gasoline-powered OR electric), or be it car ads that use equal parts humor...Read More»

2011 Dodge Durango
Video: 2011 Dodge Durango Makes Its Debut At Rock 'n' Roll Half Marathon

Last week the new 2011 Dodge Durango made its online debut with pictures and some, but not all, specifications. The media sated, Dodge has moved on to consumers. This past weekend some of the general public had the opportunity to see the new Durango in person, and to learn more about the upcoming...Read More»

Screencap from MINI Countryman ad
Friday Video: MINI Countryman Zips Through Multiple Universes (Which All Look A Lot Like Italy)

The weekend's coming, and we know many of you are planning last-minute getaways and Labor Day cookouts. Sadly, like some of our East Coast pals, we're stuck poking around the interweb and trying not to resent our meteorologically advantaged colleagues. For us, there's only one vacation we can...Read More»

Deer Season Is Coming: Cue The Chevy Truck Ads

In many parts of America, deer season is a very big deal. Families talk about it for months, plan hunting trips, shop for deer stands, clean rifles. We know of school districts that cancel classes the day before the season opens, mostly because half the students want to stay home and pack for the...Read More»

Screencap from Porsche DNA microsite
Video: Porsche Undergoes DNA Test To Prove Its Babydaddy-ness

It's a fairly quiet week as far as car news goes, what with many folks trying to get in some last-minute R&R before the busy fall season kicks off. That makes it a perfect time for Porsce to launch a new marketing campaign that explores the automaker's high-performance pedigree. The campaign in...Read More»

Search engines
Fewer People Using Search Engines: What Does It Mean For Automakers And Dealers?

Last week, Nielsen released search engine stats for July 2010. And while there weren't many surprises in the rankings -- at 64.2% market share, Google remains the 800-pound gorilla -- there was some shocking data to be found: over the past year, the number of searches conducted by folks in the U.S...Read More»

2010 Volkswagen GTI
VW Golf GTI: Take A Sunday Drive And Then Some

Apart from sitting in the dentist’s chair getting a cavity filled, while my fingers grip the chair with such intensity usually reserved for gripping the monitor of my Windows-based PC as it crashes for the umpteenth time while trying to do my work, or perhaps barking at my children without...Read More»

2010 Acura ZDX
Top 3 Acura Ads of 2010: The Bland Learn To Innovate

During the day, I work for a software company that parades, pushes, uses, re-uses and abuses the word “innovation” more than a politician abuses power and money. And that is really quite a lot. Why is this buzzword so hot, so in? What makes it so attractive to marketing types and power...Read More»

From Nissan's 'Innovation for All' campaign
Video: Nissan Shifts Strategy, Goes 'Geek Chic', Hires Trained Polar Bear

We've seen lots of ads from Nissan -- some effective*, others, not so much. Many of those commercials, both good and bad, have featured the "Shift" tagline, which aimed to give Nissan rides a sense of excitement. But with the rollout of numerous new and updated models over the next two years --...Read More»

2011 Ford Explorer
Ford's Bet On Facebook: Did It Pay Off?

A couple of weeks ago, the interwebs were all a-Twitter about Ford's debut of the 2011 Explorer -- not at an auto show, not at a press event, but on Facebook. Unveiling such a massively popular ride in such a non-traditional way was an enormous gamble for Mulally & Co. Did it pan out as...Read More»

Renault 12SecondStrip promotion for the Wind convertible
Renault Seeks Warm, Caring Strippers For Short-Term YouTube Commitment

It's Wednesday, which can only mean two things: (a) we're halfway to the weekend, and (b) we're feeling a little punchy. What better time to mention Renault's campaign to raise awareness of its new Wind convertible among strippers, exhibitionists, and famejunkies? The gist of the campaign is pretty...Read More»

2010 Volkswagen GTI 2-door HB Man PZEV Angular Front Exterior View
VW Golf Ad Of The Week: Infidelity, Reliability, Jealousy

Many of my friends and acquaintances know of my ambivalence toward VW cars of all stripes. Their cars run the gamut from practical (Golf, Sharan, Touran, Polo) to very sporty (GTI, Scirocco) to luxurious (Passat, CC, Phaeton) to frivolous (Eos). They cover all their bases, make nice looking...Read More»

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