Lutz

Facebook Hires Auto Legend Bob Lutz To Be 'Automotive Liaison'
Facebook Hires Auto Legend Bob Lutz To Be 'Automotive Liaison'

Bob Lutz -- car nut, airplane collector, marketing bigwig -- thought he might ease into the cruising lane after retiring from General Motors last summer. But the brash, silver-haired former executive has been dragged back into the fray, and he'll soon be sitting front and center at one of the...Read More»

Bob Lutz
MORE: Another Day, Another Shakeup at GM: Lutz Reassigned

UPDATE: Following this morning's 9 am conference call for GM employees, further details have emerged on the latest shakeup at General Motors. “I want to give people responsibility and authority deeper in the organization, and then hold them accountable," said chairman of the board Ed Whitacre. To...Read More»

Bob Lutz and 50 Cent
General Motors' New CEO Is...Bob Lutz?

Bob Lutz is a controversial guy: a slick salesman/cheerleader who can get the public riled up about a new car, but also the kind of hothead who's been known to speak before considering the consequences -- like that time he called global warming "a total crock of" hooey. (We paraphrase.) However, at...Read More»

Frame from 2018 Honda Clarity Plug-In Hybrid "Beyond the Battery" ad
Video: Cadillac Is Looking For A Few Good (Mad) Men

GM's Bob Lutz recently 86ed the ad agency for Buick, and now Cadillac is losing its marketing firm, too. The brand's contract with Modernista! is up, and according to Cadillac GM Bryan Nesbitt, the agency won't be competing for another round. Plenty of rumors have circulated about the breakup: the...Read More»

GM on eBay
GM Extends eBay Sales Program To September 30

When General Motors emerged from bankruptcy on July 10, the company's newly reinstalled PR man, Bob Lutz,  made several important announcements. Among them: GM had begun partnership with eBay, which would offer customers the opportunity to bid on and purchase vehicles through the popular auction...Read More»

Fritz Henderson in a new GM marketing campaign
GM Decides That Listening To Customers Is A Good Thing

General Motors may have emerged from bankruptcy relatively shiny and new, with industry favorite Bob Lutz leading its PR endeavors, but we have to admit that we're a little confused by its latest marketing move: a video touting the company's lineup and its new "Tell Fritz" feedback program. Don't...Read More»

2011 Chevrolet Viva, to be sold in South America as Chevrolet Agile
First Sketches: 2011 Chevrolet Viva, or Agile, formerly Aveo

We've known for a while that the Chevrolet Aveo would be replaced by the 2011 Chevrolet Viva, which will be sold in Asia, Europe, and North and South America, courtesy of GM's new global product development process. Now the first official renderings have landed from GM, and if the production car...Read More»

2009 Pontiac G8
2010 Pontiac G8: Punched About Then Booted Out

Be careful which news story on the Pontiac G8 you read first, and don't get your hopes up. General Motors has released what we think is its Final Answer about the sport sedan: It won't be coming back for 2010. In recent days, the future of the Pontiac G8 has taken the form of a novella…with some...Read More»

ChevroletVoltAge.com
GM Launches ChevroletVoltAge.com To Promote...The Chevy Volt

General Motors' formidable PR SWAT team and its newly installed commander, Bob Lutz, are amping up the ramp-up to the release of the Chevrolet Volt. This week, the company launched ChevroletVoltAge.com, where prospective Volt buyers, early fans, and slackjawed gawkers can learn more about Bob's...Read More»

Bob Lutz at 2008 NAIAS
LutzWatch, Day 3: Pontiac G8 Revival, Maybe Not So Much

Bob Lutz is known for speaking his mind, whether or not that mind is fully in gear. (Remember when he called global warming "a total crock of shit"? Sweet.) Well, it appears Lutz's outspokenness is causing some consternation among GM's other top brass. Case in point: when Lutz recently said "we...Read More»

Bob Lutz 2004
GM Advertising Gets Extreme Makeover From Bob Lutz; Company Nixes Sponsorships, Too

Bob Lutz has only been back in the saddle at General Motors since Friday, but in that short time, he's managed to wrangle control of the headlines and show people half his age how PR is done. Among the items Lutz has shared with the press is news that General Motors will be making significant...Read More»

Bob Lutz and 50 Cent
GM's Bob Lutz To Retire in '09, Moves To Senior Advisor Role For Now

Today GM announced that Robert A. Lutz, 76-year-old GM Vice Chairman for Global Product Development and visionary behind breakthrough vehicles like the Pontiac Solstice, will retire at the conclusion of 2009. In the meantime, effective April 1, he will serve GM as Vice Chairman and Senior Advisor...Read More»

2007 Chevrolet Volt Concept
GM Charged Up Over Electrics?

Who revived the electric car? It might just be General Motors. The giant automaker brought its all-new Chevrolet Volt plug-in hybrid to the 2007 Detroit auto show, a preview of what could be the environmentally-friendly electric propulsion system of the future. As TheCarConnection.com reveals in a...Read More»

Mercedes-Benz Ice Skating
Benz Bows with Diesel GL, Ocean Drive

The Mercedes-Benz stand temporarily turned into an ice rink this afternoon at the show — Zamboni and all — to host a semi-choreographed troupe of hockey players, ice skaters, and ice dancers as they strutted (and slid) their stuff around the introduction of the new GL420 Bluetec. We didn’t...Read More»

Nissan IDx Freeflow Concept  -  2013 Tokyo Motor Show
2005 New York Auto Show Index

News 2005 New York Auto Show, Part I by TCC Team (3/22/2005) Lutz shoots the messenger, Lexus hybrids and 'Stang GT500. 2005 New York Auto Show, Part II by TCC Team (3/22/2005) Hyundai Azera, Jeep Commander, Benz R-Class and XLR-V. 2005 New York Auto Show, Part III by TCC Team (3/23/2005) Porsche...Read More»

2016 Ford Explorer Platinum  -  2014 Los Angeles Auto Show preview
2004 Detroit Show: Black-Tie Gala

2004 Detroit Auto Show Coverage (1/4/2004) The cars are the stars, or so they like to say, but for many of the folks attending the North American International Auto Show’s black-tie gala, it’s all about people watching. And there were plenty of people to see, a record 17,500 paying to tour the...Read More»

Nissan BladeGlider Electric Sports Car Concept  -  2013 Tokyo Motor Show
2001 Dream Cruise, Day Two

More from the 2001 Woodward Dream Cruise The "Bob Lutz" and "bud vase" billboards are self-explanatory, as is the RALFWHO? license plate on the Corvair. Someone’s clearly had some fun with "the world's thinnest VW Beetle,” and "the world's shortest VW Van" - they took four feet (the entire...Read More»

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