Johan de Nysschen

Cadillac launches BOOK, a $1,500-per-month car-sharing service
Cadillac launches BOOK, a $1,500-per-month car-sharing service

Within three months of taking the corner office at Cadillac, Johann de Nysschen announced plans to move the brand's longtime headquarters from Detroit to New York. Why did he do it? De Nysschen had been hired to reinvent General Motors' struggling luxury brand, and to achieve that goal, he wanted...Read More»

Johan de Nysschen
Cadillac weeds out smaller dealerships with $120,000 buyout offers

Cadillac's head honcho, Johan de Nysschen, loves to ruffle feathers, so it shouldn't surprise anyone that his grand vision for General Motors' premium brand is bold, brash, and a little controversial. However, critics charge that de Nysschen's plan isn't just unorthodox, it may be illegal. De...Read More»

Cadillac House
Are there too many luxury cars? Cadillac needs to know

Cadillac is in the process of reinventing itself--or at least its public face. The question is: what will it become? And perhaps more importantly: where will it fit in today's crowded luxury market? Auto market losing steam (again) Not so long ago, Planet Earth's major economies had a major...Read More»

Cadillac chief Johan de Nysschen checking out the competition
Cadillac's Johan de Nysschen Wants More High-Tech Boutiques (Like The Ones He Envisioned At Audi)

The new president of Cadillac, Johan de Nysschen, is putting his own stamp on General Motors' luxury brand. And in keeping with de Nysschen's unique style -- which often walks a line between arrogant and absurd -- he's turning a few heads. Last September, we learned that Cadillac was pulling up...Read More»

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