A couple of years ago, Ford invited shoppers to "swap their rides" for new Ford cars and trucks. The pitch was part of an advertising campaign from Ford Motor Company, centered on a $1,000 bonus for buyers who traded in vehicles from other manufacturers. Apparently the campaign was a success...Read More»
Honda has announced its biggest set of lease deals ever, which market experts are identifying as an effort to stoke sales and save its market share against the aggressive incentives now being offered by archrival Toyota. The so-called Feature Special Lease program that runs through May 3 allows a...Read More»
Toyota might have rolled out more incentives for March—including factory-subsidized financing and lease deals plus free maintenance—but GM, Ford, and Chrysler are still offering deeper discounts. During March, GM will have spent an estimated $594 million on incentives, while Ford will spend...Read More»
Toyota (NYSE: TM) rolled out an all-new incentive program aimed at jump-starting sales that have slumped due to bruised consumer confidence from the ongoing accelerator-related recalls, the related hearings in Washington D.C., and several other issues and recalls. The automaker calls the new...Read More»
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