Ford's thoughtful approach to marketing yields huge dividends. Its "Fiesta Movement" campaign, for example, remains the yardstick by which other social media forays are measured. But that doesn't mean that Ford and its numerous agency partners are infallible. Sometimes, mistakes are made, leaving...Read More»
Despite the general unpleasantness that's plagued the auto industry for over a year, Ford is doing comparatively well these days. In fact, given the gradually rebounding global economy and Ford's new strategic alliances in Asia, CEO Alan Mulally feels fairly optimistic about the next two years...Read More»
India’s role as an important player in the future of Ford’s new global strategy was underscored today when CEO Alan Mulally unveiled an all-new car targeted at the rapidly growing market. The car is the new Figo hatchback and is scheduled to enter production at a newly renovated plant...Read More»
