Eminem

UPDATED: SEE BELOW After months of near-silence during its painful restructuring process, Chrysler began crawling back toward the world of advertising. Its first efforts -- one of which was dedicated to Burmese dissident Aung San Suu Kyi -- were not especially well received. Then came a few new...Read More»

Quick: Which music-video face do you most associate with Chrysler now: Eminem, or Rebecca Black? Chrysler no doubt would rather have you think of its Super Bowl commercial, starring Eminem, but it would be hard to find someone who logs any time connected and hasn't seen the cobbled-together music...Read More»

If you take recent media messaging—especially that from the auto industry—at face value, Detroit has been undergoing a resurgence. While that's easy to see in the industry, in stronger, better-rated, better-received product lines from General Motors and Ford—and the winds of...Read More»

It's no real secret that Chrysler and Volkswagen won the buzz award when it comes to automotive Super Bowl ads. But GM quickly realized this and set a counterattack online. According to the Wall Street Journal, Joel Ewanick, GM's marketing chief, immediately realized that GM was getting its butt...Read More»

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and reason. And the much-discussed, much-searched, 2-minute Super Bowl starring Eminem promoting Detroit's grit is a stunning example...Read More»