EfficientDynamics

Video: BMW Understands Joy, But 'Interactive'? Not So Much.
Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Last month, BMW put together a fairly massive stunt: a projection onto Singapore's Suntec City Towers 2 and 3 featuring promos for BMW vehicles, including the automaker's Efficient Dynamics lineup and its new "Joy" theme (which, contrary to popular belief, is not replacing "The Ultimate Driving...Read More»

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