Chrysler is still struggling to emerge from last year's bankruptcy, and one of the vehicles it will lean on to do that is the 2010 Dodge Ram. Redesigned for 2009, the Ram is one of Chrysler's strongest-selling vehicles, and our parent Web site, The Car Connection, put the 2010 Dodge Ram 1500...Read More»
Last week, we mentioned that Ford and GM were offering special incentives to customers who trade in Toyota vehicles at the time of purchase. Now Chrysler and Hyundai have joined the fray, with their own discounts to woo Toyota owners worried about safety. In a press release issued Friday, Chrysler...Read More»
Chrysler has announced a recall of 24,177 Chrysler, Dodge, and Jeep vehicles, mostly from the 2010 model year. According to the National Highway Traffic Safety Administration website, certain vehicles "may have been built with an improperly formed or missing brake booster input rod retaining...Read More»
Say what you will about Chrysler: the company knows that it has an image problem. The man behind Chrysler's marketing, Olivier Francois, has begun the rebranding process with some fairly controversial ads, but now the company's customer care executive, Pietro Gorlier, is taking things one step...Read More»
Over the past few months, we've seen some curious ads for Chrysler. There was the "My Name Is Ram" clip, which was endlessly parodied on YouTube. Then there was that spot for the Chrysler 300, starring Mikhail Gorbachev, Nelson Mandela, and a plea for Aung San Suu Kyi's freedom. And this Monday, we...Read More»
Things haven't looked so hot for Chrysler and General Motors this year. And now it's clear that assurances from the government and CEOs weren't enough to overcome the images of…well, sinking ships. And for the image-conscious, buying a car from a failing company or a retired brand? Not so...Read More»
Automotive brands are losing an average of 12 percent of their buyers to competitors due simply to "poor customer treatment" at the dealership. If you've ever walked away from a dealership while new-car shopping due to icky sales tactics, you probably don't find that surprising, but it's one of...Read More»
A couple of weeks ago, Nelson Ireson reported on Consumer Reports' latest Reliability Survey, which put Ford and Lincoln at the head of the reliability pack. Now Consumer Reports has more good news for Big Three automakers thanks to its new Auto Survey, which places several American autos on the...Read More»
The Los Angeles Auto show is just a week away and it's starting to show as more and more previews of vehicles to be revealed make their way onto the web. You can catch many in the links below, but don't forget to stop by our preview article for a one-stop destination for all the latest on L.A. Auto...Read More»
No matter how you feel about Senator McCain's statements from earlier this week, there's no denying that Chrysler has a lot of potholes dodge as it motors down the road to recovery. Among the biggest tasks at the top of the Chrysler's to-do list is cranking out vehicles of consistent quality. Doug...Read More»
The coveted Top Safety Pick designation from the Insurance Institute for Highway Safety (IIHS) used to be quite exclusive—and a way for safety-conscious shoppers to narrow down their possibilities to a few top-rated vehicles in a segment. But since 2007, the number of Top Safety Picks has roughly...Read More»
For a very long time in this country, about 20% of all sales came in the form of trucks. Not what the industry calls “trucks” (i.e., SUVs), but actual pickups. That figure always astonished me; we simply don’t have that many contractors, painters and plumbers and there are fewer actual...Read More»
Last week, Chrysler CEO Sergio Marchionne unveiled the company's five-year recovery plan. This week, we've received details about Chrysler's electric vehicle program, which has been given a fairly extreme makeover and a new direction. Most notably, Chrysler's EV development initiative -- known as...Read More»
Since emerging from bankruptcy nearly five months ago, Chrysler's been fairly quiet on the marketing front -- which may explain why the automaker's sales are so deep in the tank. (October 09 rang in 28% below October 08.) But a new $1.4 billion ad campaign aims to revive and refresh Chrysler's...Read More»
With the current Dodge lineup marked for split from the Ram Trucks line, the existing products will need a revamping to match the new, more lithe, brand image. To that end, the Dodge Charger will get a full update for 2011, a hint of which was previewed in Chrysler's five-year plan this morning...Read More»
After a year of financial and political turmoil, and a shotgun marriage to Italy's Fiat Group, the new Chrysler is unveiling a five-year plan today that takes on a fast-paced, ambitious overhaul of the company's cars and trucks. The joint management of the Fiat/Chrysler group has confirmed already...Read More»
Tomorrow marks the big unveiling of Chrysler's five-year recovery plan. There's been a lot of speculation about the company's new strategy, and now comes a bit more: sources familiar with the recovery document say that CEO Sergio Marchionne will scrap plans to sell most Chrysler brands outside...Read More»
This year’s SEMA Auto Show is nearly upon us and in the lead up to the annual event more details of some of the exciting customized vehicles set to debut have been revealed. The latest comes from Chrysler, which will be presenting the new Moparized Dodge Challenger. [Motor Authority] The...Read More»
If you consider safety one of the top priorities in your next new-car purchase—as you should—and are carefully combing through features and occupant protection ratings, you're in for a pleasant surprise: There are a lot more models designated Top Safety Picks this year from the Insurance...Read More»
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