customer retention

General Motors Works Overtime To Keep Customers Happy
General Motors Works Overtime To Keep Customers Happy

Back in January, J.D. Power and Polk released some interesting data about customer-retention rates in the auto industry -- or, in everyday language, brand loyalty. The two research firms came up with slightly different statistics, but both agreed that companies like Ford were making real progress...Read More»

2011 Lincoln MKZ Hybrid
Ford, Hyundai Ace Loyalty Studies From Polk, J.D. Power

Customer retention is a huge focus in the automotive world -- in fact, earlier this week at the 2012 Detroit Auto Show, General Motors' Mark Reuss listed it among his top three priorities*. However, two recent studies show that Ford and Hyundai currently do the best job of keeping customers in the...Read More»

2011 Ford Edge
Honda, Ford Lead In Customer Retention; Kia Most Improved

Ford and Honda owners, more than those of any others, are opting to get another vehicle of the same brand. Both brands topped J.D. Power's latest Customer Retention Study, which was based on 123,601 responses from new-car buyers. In 81,350 of those cases, the car being replaced had also been...Read More»

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