Everyone knows that the Super Bowl isn't just about football. The Super Bowl is an event -- a huge event -- and events are marketing opportunities. On this very special day, we're encouraged to consume, consume, consume: to drink more beer, to eat more pizza, or, if football isn't our thing, to...Read More»
We have good news and bad news. The good news is, Honda has launched one of the most innovative commercials we've seen in a very long time. Some ads succeed with thoughtful writing, some ads benefit from dazzling camera work, and others achieve greatness because of a clear, simple concept...Read More»
There were three ways to view "Poolside", Cadillac's recent ad for the ELR electric car: 1. Wow, that's a nice-looking car. 2. Wow, that's a nice-looking car and it's eco-friendly. 3. Wow, that guy in the ad is a schmuck. ALSO SEE: The Best-Selling Cop Car Is Actually An SUV Unfortunately for...Read More»
Put yourself in these shoes: you've just graduated from college, and you love using video to bring stories to life, so you've started a company to do just that. That's the good news. The bad news is that you're based in the intensely competitive arena of Los Angeles, California, and you have just...Read More»
At noon Eastern, Chevrolet unveiled two commercials on YouTube: one for the all-new Chevy Traverse, the other for Chevrolet, the brand. "Why should that matter?", you ask. "Don't automakers post clips to the web on a daily basis?" They do, but these are special: they're intended for TV, and they...Read More»
The television has been dusted, the batteries in the remote have been changed, and the Rotel is bubbling quietly in a crock pot: the Super Bowl is here, featuring Queen Latifah, an opening-seconds safety, and Audi apparently losing its mind on Snapchat. Of course, football fans aren't the only...Read More»
Last week, Audi and its parent company, Volkswagen, posted teasers for their upcoming Super Bowl ads. Now, the automakers have revealed their official game-day spots, and though the two aren't technically competing against one-another, there's still a very clear winner. Undoubtedly, that winner is...Read More»
With every passing hour, we edge closer to Super Bowl XLVII. And with every passing day, we encounter another teaser for a new Super Bowl ad. Today's teaser comes from Audi, which has asked folk temptress and Lilith Fair mastermind Sarah McLachlan to bring you a special message about a poor...Read More»
It's that time of year again: time to stock up on Rotel, replace the springs in the sectional, and prepare for the Super Bowl and its many amazing ads. Or not so amazing, if Volkswagen's teaser for Super Bowl XLVIII is any indication. Once upon a time, advertisers went to great lengths to keep...Read More»
It's a big week for directors, grips, and gaffers -- and not just because of the Golden Globes. The North American International Auto Show is up and running in Detroit, and today on the show floor, awards are being doled out for the best recent car ads. The Automobile Advertising of the Year Awards...Read More»
To some folks, the holiday season ended last week. To others, the fun has just begun. In New Orleans, Venice, and elsewhere around the globe, Carnival season kicked off yesterday. Football fans are gearing up for the playoffs. And movie buffs are eagerly watching actors, directors, and producers...Read More»
Since the 1960s, university students have vigorously debated the politics of identity: what does it "mean" to be a woman? Is there an "authentic" African American experience? Which parts of LGBT culture have been "appropriated" by the hegemony? Scare quotes have proliferated. Critics dismiss such...Read More»
Just three days after we wrote about the importance of taglines in advertising, Honda has announced a new tagline of its own: "Start Something Special". And naturally, the automaker has a series of commercials to help launch the phrase. According to Honda's Mike Accavitti, "The new Honda tagline is...Read More»
A few weeks ago, we took a spin down memory lane, recalling some of our favorite (and least-favorite) car commercials. But auto marketing is more than just celebrity spokespeople, clever plot lines, and computer-generated hamsters. As high-tech as the advertising industry has become, one thing...Read More»
Maybe it's just us, maybe it's the dog days of summer, but it seems as if auto advertising has slowed to a standstill. We know that's not the case -- car commercials, like time, wait for no man, woman, or manbearpig. They flood the airwaves, the interwebs, and all points in-between with touching...Read More»
If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models! Stop reading here, watch the video clip above, and enjoy your day. On the other hand, if...Read More»
Do not click "play" on the video above just yet. First, clear the surrounding area of all liquids. Half-full coffee cups, entirely full water bottles, bowls of soup: whatever you've got, put it aside. Next, if you wear adult diapers or pads, please ensure that you're wearing the proper gear. If you...Read More»
No doubt about it: Audi's new commercial starring Leonard Nimoy and Zachary Quinto is 31 flavors of awesome. Dubbed "The Challenge", the clip manages to work in numerous Trekkie gags while hyping the Audi S7. We even get a glimpse of Shelley, the autonomous Audi TT designed by Stanford University's...Read More»
(NOTE: If the video embedded above has been taken down, just zip on over to your video-sharing site of choice and search for "Hyundai Pipe Job". A certain automaker would be wise to remember that the internet is forever.) The world is full of bad advertising. Sometimes, ads fail through no fault of...Read More»
