We have good news and bad news. The good news is, Honda has launched one of the most innovative commercials we've seen in a very long time. Some ads succeed with thoughtful writing, some ads benefit from dazzling camera work, and others achieve greatness because of a clear, simple concept...Read More»
There were three ways to view "Poolside", Cadillac's recent ad for the ELR electric car: 1. Wow, that's a nice-looking car. 2. Wow, that's a nice-looking car and it's eco-friendly. 3. Wow, that guy in the ad is a schmuck. ALSO SEE: The Best-Selling Cop Car Is Actually An SUV Unfortunately for...Read More»
At noon Eastern, Chevrolet unveiled two commercials on YouTube: one for the all-new Chevy Traverse, the other for Chevrolet, the brand. "Why should that matter?", you ask. "Don't automakers post clips to the web on a daily basis?" They do, but these are special: they're intended for TV, and they...Read More»
The television has been dusted, the batteries in the remote have been changed, and the Rotel is bubbling quietly in a crock pot: the Super Bowl is here, featuring Queen Latifah, an opening-seconds safety, and Audi apparently losing its mind on Snapchat. Of course, football fans aren't the only...Read More»
Last week, Audi and its parent company, Volkswagen, posted teasers for their upcoming Super Bowl ads. Now, the automakers have revealed their official game-day spots, and though the two aren't technically competing against one-another, there's still a very clear winner. Undoubtedly, that winner is...Read More»
With every passing hour, we edge closer to Super Bowl XLVII. And with every passing day, we encounter another teaser for a new Super Bowl ad. Today's teaser comes from Audi, which has asked folk temptress and Lilith Fair mastermind Sarah McLachlan to bring you a special message about a poor...Read More»
It's that time of year again: time to stock up on Rotel, replace the springs in the sectional, and prepare for the Super Bowl and its many amazing ads. Or not so amazing, if Volkswagen's teaser for Super Bowl XLVIII is any indication. Once upon a time, advertisers went to great lengths to keep...Read More»
It's a big week for directors, grips, and gaffers -- and not just because of the Golden Globes. The North American International Auto Show is up and running in Detroit, and today on the show floor, awards are being doled out for the best recent car ads. The Automobile Advertising of the Year Awards...Read More»
Just three days after we wrote about the importance of taglines in advertising, Honda has announced a new tagline of its own: "Start Something Special". And naturally, the automaker has a series of commercials to help launch the phrase. According to Honda's Mike Accavitti, "The new Honda tagline is...Read More»
A few weeks ago, we took a spin down memory lane, recalling some of our favorite (and least-favorite) car commercials. But auto marketing is more than just celebrity spokespeople, clever plot lines, and computer-generated hamsters. As high-tech as the advertising industry has become, one thing...Read More»
Maybe it's just us, maybe it's the dog days of summer, but it seems as if auto advertising has slowed to a standstill. We know that's not the case -- car commercials, like time, wait for no man, woman, or manbearpig. They flood the airwaves, the interwebs, and all points in-between with touching...Read More»
If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models! Stop reading here, watch the video clip above, and enjoy your day. On the other hand, if...Read More»
Plenty of websites and media firms rank Super Bowl ads -- in fact, we discussed several of them on Monday, the day after the big game. But when it comes to TV viewers and statistics, one authority carries more weight than nearly all of the others combined: Nielsen. After the Super Bowl broadcast...Read More»
Super Bowl XLVII was many things, but dull? Not on your life. Jennifer Hudson performed an emotionally charged "America the Beautiful" with students from Sandy Hook Elementary School. Alicia Keys trundled onto the field with a Yamaha grand piano to sing one of the most interesting -- and lengthy --...Read More»
This year's Super Bowl promises to be a good one. Chicken wings are flying off the shelves despite record-high prices. The Destiny's Child halftime reunion is -- for the moment -- still on. Oh, and there's a football game happening, too. That ought to liven things up. But what folks will really be...Read More»
The auto industry spends billions of dollars each year on TV ads, but few are worth remembering. In fact, there are many we'd rather forget. Thankfully, at least one organization is keeping tabs on all those commercials, and during this week's Detroit Auto Show, it revealed its list of the ten best...Read More»
Not so long ago, June Cleaver was America's model mom -- someone who'd take care of the children and manage the household while the father journeyed out into the business world. Then came the 1960s and 70s, when mothers were expected to bring home the bacon, fry it up in a pan, and do everything...Read More»
