Car Advertising

Etta James, Music Legend And Voice Of The '95 Jaguar XJ, Dead At 73
Etta James, Music Legend And Voice Of The '95 Jaguar XJ, Dead At 73

Certain things in life are timeless, like the Jaguar XJ sedan, a good single-malt scotch, or the sultry voice of Etta James singing “At Last.” Following a year-long battle with leukemia, Etta James has died, a few days short of her 74th birthday. Although “At Last” was only...Read More»

Chrysler Born of Fire Super Bowl XLV ad
Top 20 Viral Automotive Videos Of 2011

As we look back on 2011 in our rear view mirror, we take a moment to look at the top 20 viral automotive videos. These videos all hit it big on YouTube, and spread like a grease fire on various social networks throughout the year. Everyday brands are fighting each other for consumers' attention...Read More»

2012 Ford Fusion
Are Ford And Chrysler Guilty Of False Advertising?

If California-based advocacy group Made in the USA Foundation is correct, both Ford and Chrysler are guilty of engaging in false advertising. Automotive News (subscription required) advises that the group has filed complaints with the Federal Trade Commission on vehicle ads from both Ford and...Read More»

Is this the new Toyota Aqua?
New And Improved TCC, OnStar, Toyota Prius: Car News Headlines

We launch a new version of TheCarConnection, while OnStar backpedals its latest privacy policy changes. Cadillac has canceled the ATS Convertible and we drive the 2012 Audi TT-RS. All this and more in today's car news, right here on TheCarConnection. We launch a cleaner, faster, more mature version...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

Last week, we told you about Fiat's new commercial for the 500c, starring singer/actress Jennifer Lopez. But watching that ad is a little confusing, like joining an episode of Cheaters halfway through. Why, for example, are those men beating the crap out of one another? Why are they chasing J-Lo?...Read More»

Ford Drive One Ad
Ford's 'Press Conference' TV Spot Critical Of GM, Chrysler Bailout

Ford’s recent “press conference” television ads have a fairly simple premise: grab real life Ford owners and put them into an unscripted press conference setting, to get their feedback on Ford’s products. The problem with unscripted television, however, is that you often get...Read More»

Ford Drive One Ad
Ford Ad Slams GM And Chrysler For Taking Bailouts

A lot has been said about GM and Chrysler taking the government bailouts while Ford didn't, but to date, the automakers have played nice regarding the situation. Ford has now apparently decided it's OK to slam the competition for taking government loans, airing a commercial that does just that. The...Read More»

Toyota's 'Your Other You' campaign
Toyota Hit With $10 Million Lawsuit For Stalker-Themed Ad Campaign

Toyota's "Your Other You" ad campaign for the 2009 Matrix was supposed to capitalize on the "punking" trend popular at the time. But when a woman got unknowingly dragged into the mix, things went off the rails. Now she's seeking $10 million in damages from Toyota, the company's ad agency Saatchi...Read More»

Screencap from Chevrolet's 'Chevy Runs Deep' ad
'Chevy Runs Deep' Runs Out Of Steam

Over the years, Chevy has had some memorable marketing slogans. “Baseball, hot dogs, apple pie and Chevrolet,” for example, conjured up symbolic images of American life, while “like a rock” spoke to the durability of Chevy’s trucks. “Chevy runs deep,” its...Read More»

Hatsune Miku, Toyota spokesperson. Image: Toyota
Can A Virtual Celebrity Help Sell The Toyota Corolla?

If you live in the United States, chances are good that you’ve never heard of Hatsune Miku. In Japan, the young pop star has a huge following, and played a series of sold-out concerts across the country in 2010. Instantly recognizable by her floor-length, turquoise-colored hair, Miku has one...Read More»

Eminem in Chrysler's Super Bowl XLV ad
The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and reason. And the much-discussed, much-searched, 2-minute Super Bowl starring Eminem promoting Detroit's grit is a stunning example...Read More»

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