brands

Plenty of surveys measure attitudes toward the auto industry. Some determine how much motorists like their vehicles, some focus on the dealership experience, and others zero in on areas like auto insurance. Marketing firm YouGov measures something a little more elusive: buzz. Every weekday, YouGov...Read More»

On Tuesday, we shared year-to-date sales stats for most automakers, but sales aren't the only way to measure a company's health. Interbrand takes a broader view of corporate value, and the marketing firm has just released its list of the top 100 global brands. To rank companies, Interbrand looks at...Read More»

How do you measure a company's value? Sure, you can look at sales figures, earnings, and other bean-countery things, but there's something just as important that's much harder to measure -- namely, the company's brand. When we talk about a "brand", we mean more than a logo, a color scheme, a design...Read More»

How do you value a brand -- not a company, not a world-renowned CEO, but a brand? Marketing research firm Millward Brown knows, and its recent rankings of international brands puts BMW, Toyota, and Mercedes-Benz at the top of the automotive sector. Millward Brown starts with quantitative data...Read More»

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to research firm Brand Keys and its 2012 Customer Loyalty Engagement Index, the companies best prepared to thrive in today's...Read More»

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a row. The bad news is that of the hundreds of brands that Brand Keys studied, no other car company broke the top 50, and just...Read More»

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said that he wanted to retool the Chevrolet brand to be more like that of Apple. Ewanick's exact words -- noted on a slide -- were...Read More»

Generation Y consumers are critical to automakers, since the 18- to 27-year-old demographic helps to set trends and advance technology. The latest Buick model hay have an onboard hard drive and iPod integration, but that’s only because the technology was developed for other GM models more...Read More»

Last week, we reported on June auto sales stats, which showed big gains for America's Big Three, as well as for German and Korean marques. But a new survey from YouGov hints that Detroit's triumphs may be short-lived if automakers don't begin to address some serious image problems. YouGov is a...Read More»

Just last week, we reported BMW had finally kicked Toyota's Lexus brand from the top spot in the U.S. luxury market. Today, the trade winds have shifted, and we find Toyota booting BMW out of its #1 rank on a different list -- the list of the world's most valuable brands. The news comes via...Read More»

Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about? Marketing research firm Virtue just released its annual list of the Virtue 100, which answers exactly that question. The...Read More»

Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new survey from research firm YouGov indicates that there's light at the end of GM's tunnel, at least as far as the company's...Read More»

Every year, the marketing powerhouse known as Interbrand publishes a list of the top 100 global brands. These are the companies at the head of the international pack that shape the way the world does business. The best performers have solid balance sheets, strong future prospects, and the respect...Read More»

According to an article in Germany's Automobilwoche, the Volkswagen Group wants to bring another child into its already-crowded family of brands: Alfa Romeo. Citing an unnamed senior VW manager, the report says that Wolfsburg would jump at the chance to sign adoption papers if the brand were to...Read More»

Toyota probably isn't the happiest place to work right now. Apart from the automaker's ongoing recall fiasco, Toyota took a nose dive in J.D. Power's recent Initial Quality survey (from 7th in 2009 to 21st in 2010), and at least one person at the UAW is trying to incite his followers to boycott the...Read More»

Ford's Mercury brand might be heading for the chopping block. Bloomberg, citing unnamed sources within the company, says that Ford Motor Co. is planning to shut down its Mercury brand. It's clearly no done deal yet; the plan, which hasn't been set into motion yet, is going to be presented in...Read More»