Brand loyalty

The longer you keep your car, the less likely you are to replace it with another model from the same brand. There may be plenty of brand-and-model exceptions, but that’s what a new analysis from Experian Automotive finds across the vehicle market—and it definitely upends some inferences...Read More»

In today's auto market, competition is stiff. Every car seems built to last, which makes it difficult for automakers to tout reliability as their sole selling point. Consumers can shop nearly any brand, confident that they'll drive home in something that will hold up for years. That's led to the...Read More»

As automakers know all too well, Americans have a love-hate relationship with cars. And as if that weren't bad enough, J.D. Power has just revealed that brand loyalty -- the thing that brought our parents back to the same dealership year after year -- is dying a slow death. Among Generation Y...Read More»

Ford has done it: the Detroit automaker is now the best-perceived brand in the U.S. -- not just among car companies, but among all companies. That news comes from marketing research firm YouGov. Every day of the week, its workers speak to 5,000 Americans, gauging public opinion on 1,100 of the...Read More»

Ford Motor Company may not be as big as General Motors, Toyota, or Volkswagen, but when it comes to the loyalty of American customers, Ford has the competition beat. According to Experian Automotive, Ford dominated the showrooms in both corporate and brand loyalty during the last three months of...Read More»

New-car dealerships are doing much better—even compared to last year—in satisfying customers who return to the shop for service. That's one of the findings from J.D. Power's latest Consumer Service Index (CSI) Study, released today. The latest 2013 CSI finds that thanks to automaker and...Read More»

Brand loyalty is a big deal in some industries. When it comes to cell phones and soft drinks, for example, people can come to blows debating the merits of the iPhone and the Galaxy S3, or Coke Zero and...well, whatever the Pepsi equivalent is. For auto shoppers, though, brand loyalty isn't the...Read More»

How much do you love your car? Enough to buy another of the same make when it's time to upgrade? Or at least enough to buy another from the same automaker? If you drive a vehicle from the Toyota family -- including Scion and Lexus -- chances are pretty good that your answer to that third question...Read More»

Back in January, J.D. Power and Polk released some interesting data about customer-retention rates in the auto industry -- or, in everyday language, brand loyalty. The two research firms came up with slightly different statistics, but both agreed that companies like Ford were making real progress...Read More»

It's one thing to attract a first-time customer, but quite another to get that customer back. According to new data from Experian Automotive, no automaker in America does that quite as well as General Motors -- though Ford comes awfully close. #1 and #2: GM and Ford During the first quarter of...Read More»

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to research firm Brand Keys and its 2012 Customer Loyalty Engagement Index, the companies best prepared to thrive in today's...Read More»

Once upon a time, consumers were fiercely brand-loyal. Many of our parents and grandparents drove Fords or Chevys or Plymouths, and that's all they drove. But as we've seen over the past few years, brand loyalty is becoming a thing of the past -- a fact that's confirmed by new study from Consumer...Read More»