Bob Lutz

General Motors has announced that Bob Lutz, former Vice Chairman, will return to GM as a consultant. Lutz will be available to executives and senior leadership on a part-time basis, effective immediately. Lutz has a lengthy history in the automotive industry, including time at GM (from 1963 through...Read More»

Bob Lutz -- car nut, airplane collector, marketing bigwig -- thought he might ease into the cruising lane after retiring from General Motors last summer. But the brash, silver-haired former executive has been dragged back into the fray, and he'll soon be sitting front and center at one of the...Read More»

Speaking of Cadillac: Bob Lutz has championed the Cadillac Converj since its first appearance at the 2009 Detroit Auto Show. Although it debuted as a concept vehicle, there was soon a great deal of chatter about the Converj creeping toward showrooms, and this past Sunday, Lutz said in no uncertain...Read More»

UPDATE: Following this morning's 9 am conference call for GM employees, further details have emerged on the latest shakeup at General Motors. “I want to give people responsibility and authority deeper in the organization, and then hold them accountable," said chairman of the board Ed Whitacre. To...Read More»

Bob Lutz is a controversial guy: a slick salesman/cheerleader who can get the public riled up about a new car, but also the kind of hothead who's been known to speak before considering the consequences -- like that time he called global warming "a total crock of" hooey. (We paraphrase.) However, at...Read More»

General Motors’ large sedan future was looking rosy until the U.S. government decided to vote in favor of new CAFE rules, forcing automakers to improve the average fuel economy of their fleets to 35.5 mpg by 2016. We were teased with all manner of rear-wheel drive and V-8 powered muscle cars...Read More»

This Thursday Bob Lutz will get down and dirty with a handful of auto journalists as well as a few well-heeled ‘civilians’ at a race track in Monticello, N.Y. One noteable absentee will be the 2010 Jaguar XFR, which has been pulled out because of fears its brakes will overheat over the five lap...Read More»

The new MkVI Volkswagen Golf has just hit local showrooms but over in Europe the car has been on sale for almost a whole year and now it’s being updated with a super-efficient 1.2-liter TSI engine packing a 105-horsepower power. The same unit is also available in the Polo and could even...Read More»

To celebrate Christmas Lamborghini-style, the Italian supercar company has produced a range of limited edition gift-boxed candles and ceramic baubles, inspired by its recently revealed Gallardo LP 550-2 Valentino Balboni. [Lamborghini] Toyota has developed a new scratch resistant paint that works...Read More»

Follow us on Twitter: @highgearmedia @carconnection @therealma @greencarreports and join our Facebook fan page Nissan has nabbed most of the attention today, reaching the 40th anniversary of the production of the first Z-car, though there have been interruptions during the run. The newest example...Read More»

GM's Bob Lutz recently 86ed the ad agency for Buick, and now Cadillac is losing its marketing firm, too. The brand's contract with Modernista! is up, and according to Cadillac GM Bryan Nesbitt, the agency won't be competing for another round. Plenty of rumors have circulated about the breakup: the...Read More»

General Motors hasn't begun selling its highly anticipated Chevrolet Volt to the public just yet, but there's at least one unofficial waiting list for the range-extended hybrid (or range-extended EV) -- and it recently passed 50,000 names. Dr. Lyle J. Dennis started the "Want List" at GM-Volt.com...Read More»

Bob Lutz has made his first stab at reinvigorating Buick's marketing campaign with a new tagline for the Buick LaCrosse: "The new class of world class". You might recall that shortly after Lutz was installed (post-bankruptcy) as General Motors' chairman for marketing, he dismissed the most recent...Read More»