We don’t have to remind you of the tumultuous past 12 months Toyota has endured, but the company is on the mend and is now working on a new generation of models to help solidify its image and rebuild its tattered reputation for building some of the most reliable cars on the planet. One model...Read More»
Toyota president Akio Toyoda -- scion of the Toyoda family for which the company is named -- recently held a press conference on the subject of the Tohoku earthquake and tsunami that hit northern Japan on March 11. And in the middle of it all, in response to what could've been a pre-arranged...Read More»
Toyota president and CEO Akio Toyoda has changed his mind and agreed to testify before the U.S. Congress next Wednesday on the escalating series of safety issues and vehicle recalls that have dominated media and damaged the brand. As we've detailed, Toyota's response has been slow and in some cases...Read More»
Toyota's response to the current recall fiasco has been a little slow -- and that's being generous. As new details emerge from memos and other documentation, it's clear that Toyota officials have spent much of the past few years hiding their heads in the sand, hoping this would all go away. Now the...Read More»
Today Toyota Motor Co. president Akio Toyoda dished out a dose of reality to the world on the state of the largest global carmaker: it's on the brink of irrelevance and possibly even insolvency. Referencing Jim Collins' book How the Might Fall, Toyoda said the company is "grasping for salvation."...Read More»
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