Advertising

2013 Ford Escape & Escape Routes: Coming To A TV Near You!
2013 Ford Escape & Escape Routes: Coming To A TV Near You!

If you're smitten with the all-new 2013 Ford Escape, we have great news: the Escape is getting ready for its closeup, courtesy of a new TV series airing jointly on NBC and Telemundo's mun2. Ford's roll-out of the all-new 2013 Escape has been a bit slower than you'd expect. Typically, an automaker...Read More»

Interactive brochure for the 2012 Subaru Impreza
Subaru Launches Sleek, Interactive Brochures For 2012 Models

Subaru has worked hard to brand itself as an eco-friendly car company. Today, that reputation gets a boost from six new, digital brochures touting Subaru's 2012 lineup of vehicles. The brochures are available for the 2012 Impreza, Impreza WRX/STI, Legacy, Outback, Forester, and Tribeca -- just...Read More»

Chevrolet Silverado '2012' ad for Super Bowl XLVI
Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI?

If you watched the Super Bowl last night, you probably caught Chevrolet's ad for the 2012 Silverado pickup. Most saw it as a clever riff on the whole 2012/Mayan calendar/world-ending thing that's rumored to occur later this year. When the folks at Ford watched it, though, all they saw was red. The...Read More»

Clint Eastwood stars in Chrysler Super Bowl XLVI ad
Chrysler and Clint Eastwood Provide 'Halftime' Pep Talk

Most Super Bowl XLVI commercials followed the typical schtick, trying to outdo each other in flash and flesh; substance be damned. In stark contrast (and 2012 Fiat 500 Abarth entry notwithstanding), Chrysler spoke loudest by speaking softly--with a slight growl. Like previous Imported from Detroit...Read More»

Chevrolet Silverado '2012' ad for Super Bowl XLVI
Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?

Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM's tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products than it did attack Ford's...Read More»

'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaign
Subaru Says: Skip The Super Bowl & Take Rover For A Romp

This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»

Matthew Broderick in Honda's Super Bowl ad for the 2012 CR-V
Super Bowl XLVI Play-By-Play: Which Ads Run When (With Video)

If you're a football fan, it's easy to keep track of this Sunday's Super Bowl match-up. After all, at 6:30pm Eastern, you have a pretty good idea which teams you'll be watching, right? But do you know what commercials will run and when they'll appear? We thought not. That's why we've put together a...Read More»

2012 Toyota Camry 'Camry Effect' sweepstakes on Shazam
How To Win Two 2012 Toyota Camrys During The Super Bowl: Video

Toyota is giving you the chance to win not one, but two 2012 Toyota Camrys this week. It's part of a promotion called "The Camry Effect", which involves a new ad campaign, the Shazam smartphone app, and Sunday's Super Bowl broadcast. Sound confusing? That's because is. Let us break it down for you...Read More»

Volkswagen Super Bowl XLV Ad
Super Bowl Should Be A Bonanza For Automakers (Except Kia)

The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during the game. As we've discussed before, spending upwards of $3 million for 30 seconds of advertising is a risky venture, but a...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
GM Goes For A Clever End Run On Super Bowl Advertising

Advertising during the Super Bowl is like trying out a new stunt at the Olympics: you can nail it and win big, or you can fall flat on your face and ruin your reputation for good. It's no surprise, then, that companies who buy time during the big game do their best to ensure success. That's what GM...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
Share Your Fave Chevrolet Commercial, Win A Shot At $10,000 (Or Something)

Last week, we told you about Chevrolet's "Route 66" Super Bowl ad contest, which will give one lucky independent filmmaker 30 seconds of Super Bowl airtime. But there's a way for you to win, too: share your favorite video from among the 35 finalists, and you could walk away considerably richer. The...Read More»

Fiat's latest ad for the U.S.-spec 500 Abarth
The 15 Best Car Commercials Of 2011

As highly as we might think of the Web, there's nothing quite as powerful as a television commercial. It takes millions of ad budget dollars and the perfect slot during the most widely watched show of the week. When it's done correctly, a great car commercial doesn't just capture eyeballs, it...Read More»

2012 Volkswagen Beetle
Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI

Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we got word that car sales were on the rise, and now comes an equally promising harbinger: Volkswagen has purchased a spot...Read More»

2012 Fiat 500 'Seduction' commercial
Sexy 2012 Fiat 500 Abarth Ad Gets The Pop-Up Video Treatment

By now, you've probably seen the sexy new "Seduction" commercial for the 2012 Fiat 500 Abarth -- the one where a humdrum cubicle clone has a close encounter with an Italian supermodel, only to discover that she is, in fact, a car. Now, VH1 has given that clip the pop-up video treatment. Among the...Read More»

Screencap from the 'See It Through' 2012 Chrysler 300 commercial
2012 Chrysler 300 Debuts New Ad Starring 94-Year-Old Poem

Earlier this year, Chrysler scored a touchdown with its "Born of Fire" Super Bowl ad, featuring Eminem, the Selected of God gospel choir, and the 2011 Chrysler 200. This Thursday, the automaker is hoping for a repeat with a new commercial starring a long-deceased writer and a nearly 100-year-old...Read More»

2012 Hyundai Veloster
Hyundai Hoping For A Big Win At Super Bowl XLVI

It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to go until kickoff, advertisers like Hyundai are already huddling to prepare their game-day strategies. Hyundai has announced...Read More»

1993 Cobra R Forza Motorsport 3
Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

Pop in nearly any video game these days, and you're likely to see a slew of ads. In racing games like Forza Motorsport 4 and Gran Turismo 5, some of those ads come in the form of real-world vehicles you can drive on the virtual track. For over 15 years, companies have been trying to get the hang of...Read More»

Louisiana Superdome
Mercedes-Benz Has A New Flagship Property: The Superdome

Mercedes-Benz is great a putting its name on highly visible, aspirational products. The international series of Mercedes-Benz Fashion Weeks is maybe the best example of that process in action, but now the automaker has another high-profile feather in its cap: naming rights to the Louisiana...Read More»

Ford Drive One Ad
Congressman Questions Ford Over Bailout Ad

Ford, it seems, can’t catch a break these days. First, the automaker drew flak for running an unscripted “press conference” ad, featuring an F-150 owner who was critical of automakers taking bailout money. Earlier this week, Ford pulled the ad from rotation on television, and even...Read More»