If you're a fan of 80s movies, here's a little something to brighten up your Monday: Domino's has dropped a new Ferris Bueller's Day Off-themed ad campaign, and one of the clips stars a familiar face--and fascia. So far, the campaign consists of two clips. One references the beginning of the film...Read More»
Traditionally, BMW's biggest rivals have been luxury automakers with massive market share--companies like Mercedes-Benz and Lexus. In press releases and news articles, those are the companies to which BMW compares itself and its sales. But a new pair of BMW ads takes aim at a much, much smaller...Read More»
To the people who create car commercials, horsepower and technology aren't always strong selling points. They're wonky, factual, bullet-pointy things that might persuade someone who's paused to pore over a newspaper ad, but in a 30-second TV spot? Boring. That's why commercials--the best ones...Read More»
The Volkswagen Dieselgate scandal began making headlines over six months ago, so you might think that the worst of it would be over by now. You would be wrong. In recent days, VW's U.S. dealers and its German executives have met at the National Automobile Dealers Association convention in Las...Read More»
Everyone knows that the Super Bowl isn't just about football. The Super Bowl is an event -- a huge event -- and events are marketing opportunities. On this very special day, we're encouraged to consume, consume, consume: to drink more beer, to eat more pizza, or, if football isn't our thing, to...Read More»
We have good news and bad news. The good news is, Honda has launched one of the most innovative commercials we've seen in a very long time. Some ads succeed with thoughtful writing, some ads benefit from dazzling camera work, and others achieve greatness because of a clear, simple concept...Read More»
There were three ways to view "Poolside", Cadillac's recent ad for the ELR electric car: 1. Wow, that's a nice-looking car. 2. Wow, that's a nice-looking car and it's eco-friendly. 3. Wow, that guy in the ad is a schmuck. ALSO SEE: The Best-Selling Cop Car Is Actually An SUV Unfortunately for...Read More»
Put yourself in these shoes: you've just graduated from college, and you love using video to bring stories to life, so you've started a company to do just that. That's the good news. The bad news is that you're based in the intensely competitive arena of Los Angeles, California, and you have just...Read More»
Last week, Audi and its parent company, Volkswagen, posted teasers for their upcoming Super Bowl ads. Now, the automakers have revealed their official game-day spots, and though the two aren't technically competing against one-another, there's still a very clear winner. Undoubtedly, that winner is...Read More»
With every passing hour, we edge closer to Super Bowl XLVII. And with every passing day, we encounter another teaser for a new Super Bowl ad. Today's teaser comes from Audi, which has asked folk temptress and Lilith Fair mastermind Sarah McLachlan to bring you a special message about a poor...Read More»
It's that time of year again: time to stock up on Rotel, replace the springs in the sectional, and prepare for the Super Bowl and its many amazing ads. Or not so amazing, if Volkswagen's teaser for Super Bowl XLVIII is any indication. Once upon a time, advertisers went to great lengths to keep...Read More»
It's a big week for directors, grips, and gaffers -- and not just because of the Golden Globes. The North American International Auto Show is up and running in Detroit, and today on the show floor, awards are being doled out for the best recent car ads. The Automobile Advertising of the Year Awards...Read More»
To some folks, the holiday season ended last week. To others, the fun has just begun. In New Orleans, Venice, and elsewhere around the globe, Carnival season kicked off yesterday. Football fans are gearing up for the playoffs. And movie buffs are eagerly watching actors, directors, and producers...Read More»
Since the 1960s, university students have vigorously debated the politics of identity: what does it "mean" to be a woman? Is there an "authentic" African American experience? Which parts of LGBT culture have been "appropriated" by the hegemony? Scare quotes have proliferated. Critics dismiss such...Read More»
No doubt about it: Audi's new commercial starring Leonard Nimoy and Zachary Quinto is 31 flavors of awesome. Dubbed "The Challenge", the clip manages to work in numerous Trekkie gags while hyping the Audi S7. We even get a glimpse of Shelley, the autonomous Audi TT designed by Stanford University's...Read More»
'Tis the season for many things: late-summer road trips. Back-to-school shopping. And of course, iffy political attack ads. By now, we'd expected to see a number of commercials criticizing incumbents' support of the Detroit bailout begun by President Bush and continued under President Obama. But in...Read More»
Today at High Gear Media, we take a look at five cars that beat their EPA ratings and Mazda reconfirms diesel engines are coming to the U.S. Lexus and Audi tease their Super Bowl ads and Top Gear gets ready for season 18. All this and more in today's car news, right here on The Car Connection...Read More»
Selling electric vehicles is no easy task. Human beings are creatures of habit, and EVs represent a dramatic shift. Accordingly, Nissan has shifted its advertising strategy for the fully electric Leaf, targeting an area where everyone's sensitive: the wallet. You probably recall the first ads for...Read More»
A week ago, a group called Saudi Women for Driving asked Subaru to stop selling cars in Saudi Arabia until women are allowed to drive. Today the group launched a Facebook ad campaign to put pressure on Subaru. Three weeks ago, women drove in circles around the Saudi embassy in Washington, D.C., to...Read More»
