According to Mashable.com, today is Social Media Day. And even though we don't fully understand the rationale -- It's the end of Q2? The feast day of St. Theobald (unlikely, since he was a hermit)? -- we're happy to take part in the festivities as long as there's punch and pie. ...Okay, so we've...Read More»
Volkswagen has been pushing the online angle pretty hard in its launch of the 2011 Polo. Among the automaker's standout efforts have been a joint ad campaign and website, and an intriguing "Marco Polo" Facebook page. Now, VW has returned to Facebook to hype the sporty Polo GTI, and we're happy...Read More»
A couple of weeks ago, we mentioned Volkswagen's Australian campaign for the revamped Polo, which consists of a dazzling, interactive website (which we love) and a TV spot featuring hipsters from space (which kind of creeps us out). Now there's a new, Facebook element to that Polo campaign, and we...Read More»
Hot on the heels of yesterday's rendering of the Volkswagen Polo R hatchback comes a new campaign to advertise the Polo in Australia. Things start off beautifully with a stunning VW microsite, then go seriously off the rails with a creepy, off-message video clip that positions the Polo as the car...Read More»
Is it 1973 all over again? Volkswagen is amping up for a fuel-economy battle with Honda and Ford, right here in America, with a new hatchback. Only this time, some of the names have changed, and so have the rules. Come 2011 or so, it's the VW Polo readying for a fight with the Honda Fit and Ford...Read More»
Volkswagen is reportedly working on both convertible and high-performance versions of its subcompact Polo. Be forewarned, the chance is relatively small that these models would come to the U.S.; but if they did they'd considerably increase excitement at the affordable end of its lineup. According...Read More»
Although it will be a little while yet before we know when and how the Volkswagen Polo will arrive Stateside, the safety story is already looking promising. The subcompact VW that's bound for the U.S. for 2011 has achieved a top five-star overall result in tougher new European crash tests. The...Read More»
TheCarConnection.com has already previewed a Euro-spec Golf VI and gushed over its features and interior details. But don't get your hopes too high expecting that the decidedly upscale feel or top-tech powertrains will arrive to the U.S. in the most affordable version of the next-generation, 2011...Read More»
The new 2011 Volkswagen Polo just might be the small car VW needs to restore its reputation for inexpensive fun. The German automaker may not leave that to chance, if it adds a Polo GTI model and a two-door coupe to the subcompact lineup, as Motor Authority reports. The new Polo will spawn a range...Read More»
The wait is over--the 2011 Volkswagen Polo is here and we've driven it. That is, if you count the iPhone-based "Volkswagen Polo Challenge" that's been ticking off a million-plus downloads since it launched in March. The iPhone app puts the new Polo through its paces on a set of eight driving...Read More»
The Germans are coming! And they're bringing a sedan! Journo Diana T. Kurylko recently interviewed the CEO of Volkswagen Group of America, Stefan Jacoby, who had a few details to share about the company's plans for a new four-door model. Here are a few of the highlights, which we've put in bullet...Read More»
Following through -- The feds have announced plans to spend $285 million from Obama's $787 billion stimulus bill on 17,600 fuel-efficient vehicles from Detroit's Big Three. Included in the mix will be hybrid sedans, natural gas and hybrid buses, plus a few all-electric vehicles, though anything...Read More»
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