2011 Scion tC

2011 Scion tC: New NHTSA Ratings Confirm It's A Safety All-Star
2011 Scion tC: New NHTSA Ratings Confirm It's A Safety All-Star

Small, sporty coupes tend to have some of the riskiest drivers. That's what insurance claims data points out, and it's why insurance rates tend to be quite high for compact two-doors. But if you're still drawn to this type of car, compact coupes aren't inherently bad. The 2011 Scion tC has emerged...Read More»

2011 Hyundai Santa Fe
2011 IIHS Top Safety Picks Highlight Roof-Protection Improvements

Ten all-new vehicles including the 2011 Ford Explorer, 2011 Kia Optima, and 2011 Chevrolet Cruze earn Insurance Institute for Highway Safety (IIHS) Top Safety Pick Status right from the start, while a total of 66 vehicles earn the distinction for 2011. Automakers with the most Top Safety Picks...Read More»

Scion AV website
Scion Makes Movies For Millennials, But Will They Help Sell Cars?

If you keep tabs on our parent site, TheCarConnection, you might remember the launch of Scion's AV website last December. ScionAV.com was envisioned as a sort of online magazine -- a way for the automaker to buff its brand by engaging Millennials on art, music, and lifestyle topics. Recently, Scion...Read More»

Screenshot of the Scion tC 'Take on the Machine' microsite
Scion Uses Search Engines To Promote The tC

Scion's been fairly quiet the past couple of years. The once-brash brand for tuners-in-training has been given a run for its money by other automakers like Kia and Nissan. But now that the new tC has arrived, Scion has put the gloves on and come out swinging -- and it's enlisted search engines in...Read More»

2011 Scion tC
Today in Car News: Corvettes, Porsches, and Mustang II

It's Wednesday--the less glamorous middle sister to fabulous Friday--and High Gear Media is settling down in the Bay Area, ready for this weekend's Pebble Beach Concours and classics weekend. While we're putting up the tents and setting up the wireless connections, here's what we're browsing from...Read More»

2011 Scion tC
Today at High Gear Media: Scion tC, Hawaii Five-0, and Our Late Nissan Leaf

Six months after the brouhaha kicked off, has Toyota been badly bruised by all those recalls? Today at High Gear Media, our own Bengt Halvorson peers into the recall abyss and reports on TheCarConnection that Toyota may have lost 200,000 sales and 1.5 percent of the entire U.S. market as a result...Read More»

2011 Scion tC
2011 Scion tC: Driven, And Priced

Scion fell into a sales funk last year, with the teensy xD and the bloated new-generation xB falling prey to the likes of Kia and Hyundai. The Scion tC? The same story. The Celica-ish coupe was in dire need of a replacement--and a personality infusion. It's nearly a mission accomplished for the new...Read More»

2011 Scion tC
2011 Scion tC: First Drive This Friday, More Photos Today

You've seen the 2011 Scion tC before--earlier this year from the 2010 New York auto show. You probably want to know more on how it drives and how it's different from the '10, though, right? This week we're in San Diego to drive the new Scion, but you'll have to wait a bit longer to find out more on...Read More»

2011 Scion tC by Five Axis
Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: apparently, these are the things kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of any automaker in the U.S. -- has developed an online game that uses each of those elements to promote the all new, 2011 Scion...Read More»

Teaser image for Scion's 'Reinvent the Wheels' campaign
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends

Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign. The premise of the campaign is...Read More»

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