What’s in a name? The Dodge Neon and Chevy Trailblazer’s international double life

July 20, 2017

Today, the Dodge Neon and the Chevy Trailblazer are in the automotive equivalent of the international witness protection program.

You won't find a new one in a showroom in the United States, but venture across a border or two and a Dodge or Chevy dealer will be happy to sell you a new four-door Neon or a rugged Trailblazer pickup.

Wait, what?

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Automakers routinely keep an old badge around long enough to reuse it over and over, often on something entirely different. For instance, the hot-selling Chevrolet Tahoe SUV owes its name to a package offered on the early-1990s Chevy Blazer that included such exotic niceties as chrome bumpers, an AM/FM radio, and cruise control. General Motors is perhaps the most prolific name recycler out there, but before you levy accusations of laziness on Detroit's biggest car manufacturer, consider its massive global presence.

Recycling names is nothing new for any car manufacturer, though. It's an opportunity for an automaker to leverage a name already popularized in one place for another market. For instance, "Chevrolet Cavalier" may not have much cachet here, but it's recognizable branding that may have been featured in a book or movie with international appeal.

Here's a look at some unique ways car manufacturers reuse names once popular here. If nothing else, it's a nice reminder of just how global the auto industry is.

Chevrolet Cavalier

Odds are, you don't have the best memories of the Chevrolet Cavalier. Even at its height, it represented Detroit at its worst. But that means nothing to buyers in China, who weren't granted private ownership of cars during most of the Cavalier's run in the U.S. Today, the Cavalier is a small, cheap sedan in China. In 20 years, will nostalgic Chinese view it with disdain? Only time will tell.

Global market Chevrolet Cobalt

Global market Chevrolet Cobalt

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Chevrolet Cobalt

Chevy couldn't quite figure out a name for its compact sedan. It dropped the Cavalier in favor of the Cobalt in 2004 before replacing that car with the Cruze a few years later. Today, the Cobalt lives on—in name only—in Brazil, where it's built for most of South America. Fun fact sure to thrill party-goers: the original Chevy Cruze was a tall-riding wagon based on a Suzuki sold mostly in emerging markets a decade ago.

Global market Chevrolet Tracker

Global market Chevrolet Tracker

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Chevrolet Tracker

This one has quite the genesis. Suzuki built a Jeep Wrangler-esque open-top SUV in the early 1990s, slapped Geo Tracker badges on it, and let GM dealers sell it. In the mid-1990s, GM folded the Geo brand and renamed a few of its models as Chevrolets—including the Tracker. Today's Chevy Tracker is known, conveniently, as the Chevrolet Trax in the U.S. But it's badged as a Chevy Tracker in many global markets.

South American market Chevrolet Trailblazer

South American market Chevrolet Trailblazer

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Chevrolet Trailblazer

Chevy replaced the Blazer with a new version it christened Trailblazer in the early 2000s and it enjoyed a brief, but strong run. A few years ago, the Trailblazer died off here and was replaced by both the Equinox and Traverse crossovers. But the Trailblazer still lives—in South America and parts of Asia, at least. It's now an SUV based on the Chevrolet Colorado (which is sold in some markets under the decidedly retro S10 name).

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