Kia dealers will soon stock the automaker's revamped Optima Hybrid mid-size sedan, and although its base price is the same as it was last year, the story isn't quite as simple once you start adding options..
All told, the cheapest 2017 Kia Optima Hybrid stickers for $26,845 including a mandatory $850 destination charge.
That's for the Optima Hybrid Premium. Just one option package is available on that model, a $1,795 Convenience Package that includes a 12-way power driver's seat with memory, a rear park assist system, blind spot monitors, rear cross traffic alert, additional USB ports, and laminated front door windows. Two colors on the Optima Hybrid are included, while special white and black shades add $395.
2017 Kia Optima Hybrid, 2016 Chicago Auto Show
The range-topping Optima Hybrid EX, meanwhile, runs $31,840 without any options. That's more than $1,000 less than last year, but that price climbs fast when the one available option package is added.
At $5,000, the Technology Package exclusively optional on EX models isn't cheap, but it's comprehensive. You'll get a panoramic moonroof, rear park assist, blind spot monitors, rear cross traffic alert, adaptive cruise control, automatic emergency braking, air conditioned front seats, heated rear seats, LED headlamps and a few other items.
That package is more than double the price of a less comprehensive package offered on last year's Optima Hybrid since it now includes automatic emergency braking and a few other important safety items.
The Optima Hybrid significantly undercuts the Honda Accord Hybrid, which runs $29,605 to start, but it's a little more than the base Ford Fusion Hybrid at $26,060.
Kia hasn't yet released pricing for the new Optima Hybrid plug-in, however.