What's new with Genesis for 2017? How about everything?
Genesis is the newest car brand in the United States, but it's not quite as "all-new" as you might think. The idea of Genesis has been in the making for a while—initially as a pair of upscale models in Hyundai's lineup (one of which was, confusingly, called Genesis). For 2017, what used to be known as the Hyundai Equus has been redesigned and given the Genesis G90 nomenclature. And what was called Hyundai Genesis last year is now the Genesis G80.
Genesis is designed to operate much like Lexus does to Toyota, by offering a more luxury-oriented shopping experience, pampering after-sales treatment, and products that are decidedly more high end than Hyundai's standard lineup.
Hyundai's investment in Genesis isn't quite as aggressive as when Toyota launched Lexus nearly 30 years ago (has it really been that long?) since Genesis showrooms aren't freestanding—at least not yet. Genesis plans to launch half a dozen models over the next few years, and the brand is hoping that Hyundai dealers will be willing to pump capital into building fancy dealerships once they have a wide lineup of vehicles.
Genesis' way of helping its customers avoid the dealership experience entirely is pretty unique, however. The company's Genesis Experience includes a longer warranty and some nice perks, one of which is a valet that will come fetch a customer's car to take it in for servicing (and leave them with a loaner).
2017 Genesis G80
Here's a quick look at what you can find in a Genesis dealer today:
- Formerly known as the Hyundai Genesis.
- Essentially identical to last year's Hyundai, aside from some minor package shuffling—and, of course, the deletion of the Hyundai badges.
- Active safety tech now standard, as opposed to optional last year.
- All-new model that takes the place of the Hyundai Equus.
- Four choices: Two engines (V-6 and V-8), two drive systems (front- or all-wheel drive).