Over the summer, General Motors launched a series of ads attacking the Ford F-150. The commercials did nothing to boost Chevrolet or GMC truck sales--in fact, both dipped--but shoppers did turn their heads a couple of weeks later when GM turned to incentives. Lesson learned: walking the walk is more persuasive than trash-talk.
Given that, it'll be interesting to see how the all-new 2017 Nissan Titan Crew Cab and Titan XD fare in showrooms. Nissan has just announced pricing for both models, and to sweeten the deal, it's throwing in a segment-topping bumper-to-bumper warranty, too.
As with most trucks, Nissan is offering consumers a wide range of trim levels and features to choose from. The base Titan S Crew Cab 4x2 starts at $34,780, while the Titan XD S Crew Cab 4x2 kicks off at $36,290. From there, the prices of each climb upwards through four 4x2 variants and five 4x4s, topping out with the $55,400 Titan Platinum Reserve Crew Cab 4x4 and the slightly pricier $56,910 Titan XD Platinum Reserve Crew Cab 4x4. Destination and handling fees for all models are $1,195.
All 2017 Nissan Titan Crew Cab and Titan XD Crew Cab models come equipped with a 390 horsepower, 5.6-liter Endurance V8 engine paired with a 7-speed automatic transmission. They also come with an outstanding warranty.
That bumper-to-bumper warranty covers the trucks for five years or 100,000 miles, whichever comes first. That's far more substantial than the three-year/36,000-mile warranty you're likely to see on many other trucks.
The 2017 Titan and Titan XD are scheduled to arrive at U.S. dealerships by the end of this month. This fall, Nissan will roll out two more 2017 Titan models: a Titan Single Cab and a Titan Turbo Diesel, the latter of which is powered by a 310-horsepower Cummins 5.0-liter V8. Stay tuned.