Faraday Future FFZERO1 concept
You could argue that Faraday is little more than a pipe dream itself. However, it has two things that none of the other also-rans had:
1. Money, and tons of it;
2. A head-turning design that's likely to make enthusiasts' hearts race.
Not coincidentally, those are two of the things that made Tesla's debut so strong. So, Faraday will definitely be worth watching.
That said, Faraday Future has a fairly long row to hoe. It's got to build a company from scratch, and unlike Tesla's early days, it's announced no high-profile partnerships with other automakers. It's also got to keep the cash flowing, and it has to remain competitive in a crowded market that's moving increasingly toward electrification.Â
That's not to diminish Faraday's chances, only to say that nearly every car company on the planet -- even the zombie automaker known as Saab -- is devoting a lot of time and energy to electric cars. For Faraday to succeed, it'll really need to shock us.
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