How did you feel when you first saw the Honda Crosstour (formerly known as the Honda Accord Crosstour)? If your answer is "meh", you're not alone: according to Auto News, demand for the curious crossover is so low that Honda plans to kill it after production of the 2015 model wraps up.
TA TA, CROSSTOUR
The Honda Accord Crosstour debuted in 2009 as a 2010 model. It did not get off to a good start.
Unfortunately, Honda's PR team used social media to hype the new car's arrival, and the photos at its disposal were...well, to call them "unflattering" would be generous.
The critics were swift to attack, with at least one commenter describing the Crosstour as "the mutant redheaded offspring of a Chrysler Crossfire and a Pontiac Aztec". The Crosstour never fully recovered.
In our opinion, the Crosstour may have suffered from the same problem as many artists and philosophers: it was too far ahead of its time. Much of America had never seen a crossover like the Crosstour before, and consumers didn't know what to think.
Today, designs like the Crosstour are increasingly common. In fact, the BMW X6, which grew up alongside the Crosstour, boasts a very similar silhouette. But while the Crosstour tanked, the X6 has grown in popularity, spawning multiple variations, including the recent X4.
Alas, it's too little, too late. Farewell, Crosstour. We hardly knew ye. (And given your so-so reviews, maybe that's for the best.)
Honda says that putting the Crosstour out of its misery will allow the company's manufacturing facility in East Liberty, Ohio to boost production of the Honda CR-V and Acura RDX, which are strong performers in showrooms.
Honda also seems to believe that the soon-to-arrive HR-V will meet the needs of would-be Crosstour buyers. How the company plans to entice folks interested in full-sized vehicles like the Crosstour to purchase a subcompact crossover like the HR-V remains to be seen.
In announcing the Crosstour's demise, Honda also revealed plans to move production of the Accord Hybrid from its current location in Marysville, Ohio to Japan. No word yet on how that might affect production of the gas-powered Accord or the Acura TLX and ILX, both of which are produced there.