Georgia Isn't Content With Mercedes-Benz; Now It Wants Jaguar Land Rover Factory, Too

February 4, 2015

Early last month, Mercedes-Benz fessed-up to one of the worst-kept secrets in the automotive world: after decades of doing business out of Montvale, New Jersey, the company admitted that it was moving its U.S. headquarters to Atlanta, Georgia.

You might think, "Wow, that's a big win for the the Peach State!" But oh, the Peach State isn't satisfied. According to the Atlanta Journal-Constitution, elected officials are hoping to become home turf for another (mostly) European brand: Jaguar-Land Rover.   

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AJC reports that in January, Georgia governor Nathan Deal and economic development commissioner Chris Carr secretly met with JLR reps. The automaker -- which began as separate Jaguar and Land Rover brands based in the U.K. and is now owned by India's Tata Motors -- is reportedly looking to expand its footprint in America. To do that, it needs a North American manufacturing facility.

JLR has been tight-lipped about its house-hunting endeavors, though it's clear that the company has focused its gaze on the southeastern U.S. That could have something to do with the growth of the Southern auto market, the expanding auto industry based below the Mason-Dixon, and/or the fact that unions have little sway in the Right-to-Work South.

Georgia officials have made no comment about the meeting, nor has JLR. However, it's believed that the automaker was interested in a production site in the southern part of the state.

Stay tuned...  


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