2015 Honda Civic Ad Is The Best We've Seen In A Long Time

November 3, 2014

We have good news and bad news.

The good news is, Honda has launched one of the most innovative commercials we've seen in a very long time. Some ads succeed with thoughtful writing, some ads benefit from dazzling camera work, and others achieve greatness because of a clear, simple concept. (Volkswagen's The Force ad nailed the last one with ease.)  

READ: Eight Vehicles That Cost Less To Own As Hybrids

The video for the 2015 Honda Civic Type R succeeds on all three counts. The writing is smart, the cinematography is snazzy, and the concept is spectacular. What's more, it's two ads in one, thanks to some nifty technology.

When the ad kicks off, it seems like a simple, straightforward clip of a dad picking up two kids from school. A few moments into it, though, you're encouraged to tap and hold a key on your keyboard. (It's the "R" key, naturally.) Do so, and it feels like you've been dropped into an alternate universe.

The creative team at international powerhouse Wieden+Kennedy have essentially created twin, shot-for-shot stories -- one told by day, the other by night. We won't spoil the surprise, but we think the best way to enjoy the ad is to watch it three times: once without touching anything, a second time in "R" mode, and a third time bouncing back and forth between the two. (We'd normally embed the video here, but apparently, the software only works on YouTube.)

ALSO SEE: Ford Develops New Way Of Tracking Police Actions To Save Lives & Boost Public Confidence

It's a great story, well-told, and it puts the car at the center of the commercial (which agencies forget to do more often than you'd think). It also drives home the fact that the Civic Type R is two cars in one -- or actually three, with Eco mode, but let's not mull over that.

Oh, the bad news? Honda won't be selling the 2015 Civic Type R in the U.S. So all we can do is watch and be jealous. Sorry. 

For more info about the ad and details about the Type R, visit our colleagues at Motor Authority.

___________________________________________

Follow The Car Connection on FacebookTwitter and Google+.

2019
The Car Connection
See the winners »
2019
The Car Connection
 
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.