Another week, another study about the many differences (and fewer similarities) between men and women. This time, the study crossing our desk comes from KBB.com, and it shows that women and men have their own approaches to finding and purchasing the right ride.
To reach that conclusion, KBB.com analyzed data provided by visitors to its website, along with results from four surveys that quizzed car shoppers about their views on various auto brands and the factors they consider when looking for a new vehicle. All told, the study included responses from about 40,000 U.S. adults.
The major takeaways include:
- While 58 percent of men feel confident about their mastery of the car-buying process, only 38 percent of women say the same.
- Before they begin shopping, 20 percent of men already know exactly the make and model they want to buy. Women, on the other hand, are twice as likely as men to be undecided.
- Men take an average of 63 days to purchase a new car, while women take 75. (Though that's also because women do more research than men.)
- Men place a premium on a vehicle's appearance, seeing it as a reflection of their status and accomplishments in life. They tend to prefer European luxury sedans and U.S.-brand pickups -- particularly those with high-tech features and rugged good looks. (None of which may help their relations with the opposite sex.)
- Women value practicality, reliability, and safety, seeing their car as a tool, not a status symbol. They prefer mass-market vehicles, especially sedans and SUVs from Asian automakers.
- Men judge the shopping experience on their success at getting a good deal through negotiation. Women walk away happy if they've gotten the exact vehicle that they want.
Does any of this ring true for you and the people that you know? Do these findings reflect your own opinions about cars and the car-buying process? Or are they just another bunch of predictable hoo-ha?
You know where to sound off.