Volkswagen, Audi Top Other Brands In 2014 Total Value Index

October 14, 2014
2016 Audi A7

2016 Audi A7

For new vehicle shoppers, Volkswagen and Audi offer the highest value in the industry.

So says one of the leading annual metrics that assess vehicle value. Those brands, along with Hyundai and Kia, finished at the top, in a newly formulated Total Value Index (TVI) study, from the firm Strategic Vision, that combines input from owners, as well as data from the leading authority on anticipated vehicle values.

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Top-ranking models in this year's study from those brands include the Audi A7, Audi A5, Audi Q7, Volkswagen Beetle Convertible, Volkswagen Tiguan, Hyundai Sonata Hybrid, and Kia Soul. Meanwhile, the Honda Odyssey, Jeep Wrangler, Mazda3, Nissan Quest, Subaru Impreza, Toyota Tacoma, and GMC Sierra 1500 were all 'value leaders,' at the top of their individual segment (Strategic Vision breaks the market into 27 of them).

Strategic vision has this year, for the first time, wrapped in residual value forecasts from Automotive Leasing Guide (ALG), which helps to provide a “normalizing factor” add other factors from the economy, or the anticipated strengths of particular vehicle segments. All that sums to a numerical 'Total Value' score.

Among single models, the Audi A7 was the highest-scoring vehicle this year, it earned a Total Value score of 657.

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The study is based on responses from more than 46,000 buyers of new, 2014-model-year vehicles, surveyed in an examination of both current and expected value perspectives. So the study includes both what buyers found increased value at the time of purchase (like incentives) and long-term expectations like reliability and resale value, among other aspects.

2014 Kia Soul

2014 Kia Soul

Strategic Vision breaks vehicles into 27 different segments, and here are each of the category winners:

Micro Car - Smart fortwo Coupe
Small Car - Mazda3 Sedan
Small Multi-Function Car - Kia Soul
Small APT Car - Toyota Prius C
Mid-Size Car - Subaru Impreza Sedan
Mid-Size Multi-Function Car - Honda Accord Crosstour
Mid-Size APT Car - Hyundai Sonata Hybrid
Life-Size Car - Dodge Charger
Near-Luxury Car - Lexus IS Sedan
Near-Luxury APT Car - Toyota Avalon Hybrid
Luxury Car - Audi A7
Specialty Coupe - MINI Cooper Paceman
Premium Coupe - Chevrolet Corvette Coupe
Standard Convertible - Volkswagen Beetle Convertible
Premium Convertible/Roadster - Chevrolet Corvette / Mercedes SL-Class
Standard Pickup - Toyota Tacoma
Full-Size Pickup - GMC Sierra 1500
Heavy Duty Pickup - Ford F-250/350
Entry SUV - Jeep Wrangler/Jeep Wrangler Unlimited
Entry CUV - Volkswagen Tiguan
Mid-Size SUV - Toyota 4Runner
Mid-Size CUV - Ford Flex
Full-Size Utility - Ford Expedition
Near-Luxury Utility - Audi Q5
Luxury SUV - Lexus GSX 460
Luxury CUV - Audi Q7
Minivan - Honda Odyssey / Nissan Quest


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